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• THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA

  Rivaldi Sihombing , Syahfrida Hafni Sahir

  8598-8606

  2025-11-28

  Statistics: 343

• THE EFFECT OF ONLINE CUSTOMER RATING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS

  Suci Mulyana , Nurainun , Khairina AR

  177-183

  2024-04-30

  Statistics: 226

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 453

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 270

• THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF CUSTOMER REVIEWS, INFLUENCER, AND PRICE ON PURCHASE DECISIONS OF SOMETHINC BEAUTY PRODUCTS ON SHOPEE

  Rafda Hasna Imamah , Prasetyo Hartanto , Lina Fatimah Lishobrina

  5719-5728

  2026-06-02

  Statistics: 53

• E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA

  Sigit Sugiardi , Apriyanto , Kevin Hermanto Tupamahu

  587-591

  2025-03-30

  Statistics: 289