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• ANALYSIS OF ORGANIZATIONAL COMMUNICATION, TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB SATISFACTION WITH INTRINSIC MOTIVATION AS AN INTERVENING VARIABLE AT PT SANMAS SURABAYA

  Loren Surmila Br Surbakti , Muhadjir Anwar

  1045-1055

  2025-12-23

  Statistics: 34

• INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES

  Aulia Salsabila , Muzakir , Umar Syarifuddin , Faruq Lamusa

  1631-1638

  2025-12-27

  Statistics: 12

• ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT KAFE KUDU, JALAN SEI PETANI, MEDAN CITY

  Najmus Tsaqib , Iskandarini , Beby Karina Fawzeea Sembiring

  751-761

  2025-12-23

  Statistics: 49

• SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY

  Lusianna Banurea , Mesra B , Elfitra Desy Surya

  1460-1468

  2025-12-24

  Statistics: 52

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 36

• ANALYSIS OF EDUCATION AND SERVICES ON TAX PAYMENT DECISIONS WITH SOCIAL MEDIA AS AN INTERVENING VARIABLE AT THE LUBUK PAKAM TAX OFFICE

  Fitri Heldaliani , Nurafrina Siregar , Erwansyah

  1489-1500

  2025-12-25

  Statistics: 9

• THE EFFECT OF LEADER-MEMBER EXCHANGE, MANAGERIAL SUPPORT, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH THE MEDIATION OF WORK MOTIVATION IN THE MILLENNIAL GENERATION AND GENERATION Z AT PT PABRIK KERTAS TJIWI KIMIA TBK

  Dara Anindya Putri Umagapi , Budi Eko Soetjipto , Sopiah

  2025-12-23

  Statistics: 29

• MODELING DIGITAL ADOPTION IN THE HALAL SECTOR: A UTAUT-BASED QUANTITATIVE STUDY OF MSMES IN EAST KALIMANTAN

  Tikawati , Siti Qomariah

  1761-1772

  2025-12-31

  Statistics: 37

• ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY

  Hambali , Muhammad Dharma Tuah Putra , Dewi Nurmasari Pane

  1177-1192

  2025-12-23

  Statistics: 15

• THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA

  Shinta Khusnatul Fadilah , Ignatia Martha Hendrati , Sugeng Purwanto

  893-902

  2025-12-23

  Statistics: 12

• EVALUATING THE EFFECTIVENESS OF MICROLEARNING DURING ONBOARDING TO ENHANCE COMPETENCY OF FRONT LINERS IN A SYARIAH MICROFINANCING BANK

  Linda Noviana Mandagie , Achmad Ghazali

  1682-1685

  2025-12-29

  Statistics: 26

• THE IMPACT OF EMPLOYEE WELL-BEING, BURNOUT, AND WORK-LIFE BALANCE ON EMPLOYEE PRODUCTIVITY WITH JOB SATISFACTION AS AN INTERVENING VARIABLE (A STUDY ON THE EMPLOYEES OF PT PABRIK KERTAS TJIWI KIMIA)

  Aulia Ramadhani , Budi Eko Soetjipto , Sopiah

  8496-8508

  2025-12-19

  Statistics: 22

• FROM LOYALTY TO ADVOCACY: THE MEDIATING ROLE OF INSTITUTIONAL IDENTIFICATION ON STUDENT CITIZENSHIP BEHAVIOR IN INDONESIAN HIGHER EDUCATION

  Iskandar Arifin , Mirandha

  824-832

  2025-12-23

  Statistics: 26

• ANALYSIS OF DIGITAL PROMOTION AND SCHOOL IMAGE ON STUDENTS' DECISIONS TO CHOOSE A SCHOOL THROUGH INTEREST AS A MEDIATION VARIABLE AT STATE VOCATIONAL SCHOOL 2 PEMATANG SIANTAR

  Jerriwanto Pontus Regen Sitorus , Husni Muharram Ritonga , Nurafrina Siregar

  1542-1551

  2025-12-28

  Statistics: 7

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 43

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 45