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• OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

  Sekar Soraya Maheswari , Atik Aprianingsih

  3638-3652

  2026-02-28

  Statistics: 31

• ANALYSIS OF ORGANIZATIONAL COMMUNICATION, TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB SATISFACTION WITH INTRINSIC MOTIVATION AS AN INTERVENING VARIABLE AT PT SANMAS SURABAYA

  Loren Surmila Br Surbakti , Muhadjir Anwar

  1045-1055

  2025-12-23

  Statistics: 147

• LEVERAGING TECHNOLOGY-DRIVEN INNOVATION THROUGH HUMAN RESOURCE CAPABILITIES TO ACHIEVE COMPETITIVE ADVANTAGE IN SERVICE INDUSTRIES

  Yohny Anwar

  3515-3524

  2026-02-15

  Statistics: 150

• ANALYSIS OF INDICATORS INFLUENCING DELAYS IN THE DEVELOPMENT OF ELECTRICAL POWER TRANSMISSION PROJECTS AT PLN UNIT INDUK PEMBANGUNAN JAWA BAGIAN TIMUR DAN BALI

  Gesmulyadi , I Putu Artama Wiguna

  2987-2994

  2026-01-30

  Statistics: 94

• THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON PATIENT LOYALTY WITH SATISFACTION AS A MEDIATING VARIABLE AT PKU MUHAMMADIYAH WONOGIRI HOSPITAL

  Khusnul Khotimah Ariyani , Iwan Setiawan Adji , Soepatini

  4023-4033

  2026-03-09

  Statistics: 2

• INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES

  Aulia Salsabila , Muzakir , Umar Syarifuddin , Faruq Lamusa

  1631-1638

  2025-12-27

  Statistics: 86

• DETERMINANTS OF GOVERNMENT OWNERSHIP, POLITICAL CONNECTIONS, PROFITABILITY, AND LEVERAGE ON SUSTAINABILITY REPORTING QUALITY IN PUBLIC COMPANIES IN INDONESIA

  Siti Asiah Murni , James Tumewu , Akhmad Zainuddin

  2489-2495

  2026-01-18

  Statistics: 116

• ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT KAFE KUDU, JALAN SEI PETANI, MEDAN CITY

  Najmus Tsaqib , Iskandarini , Beby Karina Fawzeea Sembiring

  751-761

  2025-12-23

  Statistics: 148

• THE EFFECT OF QUALITY OF WORK LIFE AND JOB SATISFACTION ON WORK DISCIPLINE THROUGH SOCIAL SUPPORT AS AN INTERVENING VARIABLE IN THE FOOD AND BEVERAGES COMPANY PT FAMILY AURORA NUSANTARA

  Syarifatul Wahidah , Hardani Widhiastuti , Rusmalia Dewi

  3765-3772

  2026-02-28

  Statistics: 35

• SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY

  Lusianna Banurea , Mesra B , Elfitra Desy Surya

  1460-1468

  2025-12-24

  Statistics: 130

• ANALYSIS OF PROMOTION AND SERVICE QUALITY ON DECISIONS SAVING THROUGH CUSTOMER TRUST IN BANKS WEST JAVA MEDAN BRANCH OFFICE

  Etrie Septiani Lubis , Slamet Widodo , Muhammad Dharma Tuah Putra Nasution

  2131-2139

  2026-01-17

  Statistics: 159

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 140

• ANALYSIS OF EDUCATION AND SERVICES ON TAX PAYMENT DECISIONS WITH SOCIAL MEDIA AS AN INTERVENING VARIABLE AT THE LUBUK PAKAM TAX OFFICE

  Fitri Heldaliani , Nurafrina Siregar , Erwansyah

  1489-1500

  2025-12-25

  Statistics: 45

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 206

• THE EFFECT OF LEADER-MEMBER EXCHANGE, MANAGERIAL SUPPORT, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH THE MEDIATION OF WORK MOTIVATION IN THE MILLENNIAL GENERATION AND GENERATION Z AT PT PABRIK KERTAS TJIWI KIMIA TBK

  Dara Anindya Putri Umagapi , Budi Eko Soetjipto , Sopiah

  2025-12-23

  Statistics: 132

• TAX COMPLIANCE IS INFLUENCED BY ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL WITH COMPLIANCE INTENTION AS A MEDIATING VARIABLE IN THE MICRO AND SMALL ENTERPRISES (MSE) SECTOR IN EAST JAKARTA

  Devy Permatasari , Deden Tarmidi

  3653-3663

  2026-02-28

  Statistics: 53

• MODELING DIGITAL ADOPTION IN THE HALAL SECTOR: A UTAUT-BASED QUANTITATIVE STUDY OF MSMES IN EAST KALIMANTAN

  Tikawati , Siti Qomariah

  1761-1772

  2025-12-31

  Statistics: 153

• ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY

  Hambali , Muhammad Dharma Tuah Putra , Dewi Nurmasari Pane

  1177-1192

  2025-12-23

  Statistics: 56

• THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA

  Shinta Khusnatul Fadilah , Ignatia Martha Hendrati , Sugeng Purwanto

  893-902

  2025-12-23

  Statistics: 51

• EVALUATING THE EFFECTIVENESS OF MICROLEARNING DURING ONBOARDING TO ENHANCE COMPETENCY OF FRONT LINERS IN A SYARIAH MICROFINANCING BANK

  Linda Noviana Mandagie , Achmad Ghazali

  1682-1685

  2025-12-29

  Statistics: 90

• THE IMPACT OF EMPLOYEE WELL-BEING, BURNOUT, AND WORK-LIFE BALANCE ON EMPLOYEE PRODUCTIVITY WITH JOB SATISFACTION AS AN INTERVENING VARIABLE (A STUDY ON THE EMPLOYEES OF PT PABRIK KERTAS TJIWI KIMIA)

  Aulia Ramadhani , Budi Eko Soetjipto , Sopiah

  8496-8508

  2025-12-19

  Statistics: 159

• FROM LOYALTY TO ADVOCACY: THE MEDIATING ROLE OF INSTITUTIONAL IDENTIFICATION ON STUDENT CITIZENSHIP BEHAVIOR IN INDONESIAN HIGHER EDUCATION

  Iskandar Arifin , Mirandha

  824-832

  2025-12-23

  Statistics: 63

• ANALYSIS OF DIGITAL PROMOTION AND SCHOOL IMAGE ON STUDENTS' DECISIONS TO CHOOSE A SCHOOL THROUGH INTEREST AS A MEDIATION VARIABLE AT STATE VOCATIONAL SCHOOL 2 PEMATANG SIANTAR

  Jerriwanto Pontus Regen Sitorus , Husni Muharram Ritonga , Nurafrina Siregar

  1542-1551

  2025-12-28

  Statistics: 86

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 101

• PERAN MEDIASI FEAR OF MISSING OUT (FOMO) PADA PENGARUH TWIN DATE DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING GENERASI Z PENGGUNA SHOPEE DI KOTA PALU

  Muh Fajar Muzakkir , Ponirin , Syamsul Bahri Dg. Parani , Asriadi

  2323-2334

  2026-01-17

  Statistics: 120