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TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

3789-3801

2025-08-03

Statistics: 177
PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

Djoko Nusantoro , Yudi Nur Supriadi

7959-7970

2025-11-17

Statistics: 215

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