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• THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE

  Nadia Shalaty , Ikramuddin , Rusydi , Muchsin

  394-406

  2024-07-14

  Statistics: 772

• THE INFLUENCE OF LIFESTYLE AND FINANCIAL TECHNOLOGY ON FINANCIAL BEHAVIOR OF SHOPEE PAYLATER USERS AMONG UMMI STUDENTS

  Annisa Ayulestari Noer , Nor Norisanti , Kokom Komariah

  3166-3176

  2025-07-03

  Statistics: 149

• THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA

  Rivaldi Sihombing , Syahfrida Hafni Sahir

  8598-8606

  2025-11-28

  Statistics: 308

• THE EFFECT OF FLASH SALE AND PRICE ON IMPULSE BUYING BEHAVIOR OF MARKETPLACE USERS

  Dewi Andriany , Mutia Arda

  1273-1280

  2024-07-30

  Statistics: 138

• THE INFLUENCE OF CASHBACK, FLASH SALE AND PAYLATER ON IMPULSIVE PURCHASES OF SHOPEE USERS IN LHOKSEUMAWE CITY

  Putri Dinda Pertiwi , Samsul Bahri , T. Edyansyah , Mariyudi

  256-261

  2024-04-30

  Statistics: 169

• PERAN MEDIASI FEAR OF MISSING OUT (FOMO) PADA PENGARUH TWIN DATE DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING GENERASI Z PENGGUNA SHOPEE DI KOTA PALU

  Muh Fajar Muzakkir , Ponirin , Syamsul Bahri Dg. Parani , Asriadi

  2323-2334

  2026-01-17

  Statistics: 203

• ANALYSIS OF FACTORS AFFECTING E-COMMERCE CUSTOMER PURCHASE DECISIONS

  Rini Astuti , Delyana R Pulungan

  1-20

  2022-03-29

  Statistics: 592

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 240

• ANALYSIS OF FACTORS AFFECTING E-COMMERCE CUSTOMER PURCHASE DECISION

  Rini Astuti , Delyana R Pulungan

  343-360

  2021-12-28

  Statistics: 852

• THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang

  1090-1100

  2024-10-30

  Statistics: 725

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 311

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 430

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 255

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 393