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THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY

Syarifaini , Ira Nuriya Santi , Maskuri Sutomo , Mohammad Zeylo Auriza

365-377

2025-12-23

Statistics: 28
THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

5892-5906

2025-10-03

Statistics: 68
THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

657-669

2025-12-23

Statistics: 36
THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

981-990

2025-05-19

Statistics: 113
THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

8273-8281

2025-11-25

Statistics: 74
THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

8576-8589

2025-12-13

Statistics: 43
THE INFLUENCE OF PERSUASIVE COMMUNICATION OF TIKTOK SHOP LIVE SHOPPING BRAND AMBASSADOR GLAD2GLOW ON BUYING INTEREST

Oktavia Sri Wahyuni , Danang Trijayanto

3657-3664

2025-08-09

Statistics: 54
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

1571-1588

2025-12-28

Statistics: 17
UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

8036-8040

2025-11-25

Statistics: 167
PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

2025-12-02

Statistics: 79

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