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• COMMUNICATION IDENTITY WITHIN THE CASUAL FASHION ENTREPRENEUR COMMUNITY IN WEST JAVA AS A FORM OF PERSONAL BRANDING

  Zane Rose Alfirda Kharomi Handoyo , Indra Novianto Adibayu Pamungkas

  3665-3670

  2025-08-09

  Statistics: 57

• THE URGENCY OF VIRALITY FOR THE DEVELOPMENT OF GEN Z PERSONAL BRANDING ON TIKTOK SOCIAL MEDIA GAME CONTENT IN INDONESIA

  Mochamad Afi Adani , Catur Nugroho

  745-757

  2025-04-17

  Statistics: 98

• THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA”

  Rahayu Lestari , Resti Hardini , Kumba Digdowiseiso , Nguyen Duc Tri

  42-47

  2024-07-21

  Statistics: 171

• MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING

  Abdul Haris , Siti Salwa Binti Bahari , Selamat Riadi , Fauji Wikanda

  8123-8127

  2025-11-19

  Statistics: 212

• THE INFLUENCE OF EMPLOYER BRANDING ON ATTRACTING AND RETAINING HIGH-POTENTIAL EMPLOYEES

  Firman Arifianto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  8537-8543

  2025-11-28

  Statistics: 29

• UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH

  Tania Azahra , Ilma Aulia Zaim

  519-528

  2025-12-19

  Statistics: 21

• THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN

  Mohammad Zainul , Ridha Septina Arini

  2521-2526

  2025-06-19

  Statistics: 93

• EXPLORING RAMADHAN MSME TRENDS AS A TOURIST ATTRACTION IN BATAM CITY

  Arina Luthfini Lubis , Andri Wibowo , Zahara Fatimah , Yudha Wardani , Oktora Aji Pratama

  1386-1394

  2025-05-26

  Statistics: 108

• MAKING CHANGE VISIBLE: HOW DIGITAL DEXTERITY BUILDS ADAPTIVE CAPACITY THROUGH VISUAL STRATEGY IN MSMEs E-COMMERCE

  Gracela Marisa Sanapang , Bilyan Putra Sari , Muh Syulhasbiullah

  3525-3537

  2026-02-17

  Statistics: 37

• THE EMPLOYEE LIFECYCLE: OPTIMIZING EVERY TOUCHPOINT FROM HIRE TO RETIRE

  Herri Setiawan Jasril , Ramon Zamora , Lukmanul Hakim

  17-25

  2025-12-06

  Statistics: 137

• THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN)

  Hutdi Nur Cahyono , Singgih Santoso

  190-201

  2025-02-28

  Statistics: 223