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• FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH

  Sarjani , Lukmanul Hakim , Dahrul Aman Harahap

  1263-1271

  2025-12-23

  Statistics: 44

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 30

• THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT

  Desy Afriyanti , Lukmanul Hakim , Dahrul Aman Harahap

  1060-1068

  2025-12-23

  Statistics: 13

• THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS

  Yuliansisti , Lukmanul Hakim , Dahrul Aman Harahap

  1281-1289

  2025-12-23

  Statistics: 15