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• THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY

  Desi Asmanianti , Indrayani , Mohamad Gita Indrawan , Chablullah Wibisono , Bambang Satriawan , Ngaliman

  733-741

  2023-10-30

  Statistics: 493

• MARKETING STRATEGY ANALYSIS OF GOLD PAWN PRODUCTS AT BANK SYARIAH INDONESIA: CASE STUDY AT BANK SYARIAH INDONESIA KCP SIDOARJO AHMAD YANI

  Erika , Rukhul Amin , Haqiqi Rafsanjani

  57-63

  2025-02-28

  Statistics: 237

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 248

• VISUAL COMMUNICATION DESIGN STRATEGY FOR MUARADUA VILLAGE, SUKABUMI, AS AN EFFORT TO DEVELOP THE CREATIVE ECONOMY THROUGH A PARTICIPATORY ACTION RESEARCH APPROACH

  Muhammad Fawwazianaufal Zidane , Riksa Belasunda , Ranti Rachmawanti

  2026-02-28

  Statistics: 177

• MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG

  Fahrur Rosi , Dian Berkah , Rukhul Amin

  224-233

  2025-02-28

  Statistics: 347