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• THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON BANK MUAMALAT MALANG CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE

  Aisyah Rokhma , Ronny Malavia Mardani , Ridwan Basalamah

  1705-1712

  2025-05-29

  Statistics: 122

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 188

• GREEN MARKETING AND SUSTAINABILITY OF SMES BUSINESS: THE ROLE OF ENVIROPRENEURIAL ORIENTATION AS MEDIATING VARIABLE

  Dahlia Amelia

  2170-2179

  2026-01-17

  Statistics: 196

• ENHANCING MSME MARKETING PERFORMANCE THROUGH KNOWLEDGE MANAGEMENT: DIGITAL CAPABILITY AND DIGITAL INNOVATION AS MEDIATING VARIABLES

  Fitri Yutika , Febiwenesya Forever

  1358-1367

  2025-01-11

  Statistics: 189

• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 101

• MARKETING STRATEGY ANALYSIS IN INCREASING THE NUMBER OF CONSUMERS AND TURNOVER IN THE COFFEE SHOP BUSINESS IN MEDAN CITY

  Hafiz Ahmad , Zulkarnain Lubis , Yusniar Lubis

  93-104

  2025-02-23

  Statistics: 277

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 335

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING MIX THROUGH SOCIAL MEDIA ON THE IMPULSIVE SPENDING BEHAVIOR OF ONLINE SLOT GAMBLING ADDICTS MEDIATED BY GAMBLING BEHAVIOR (CASE STUDY ON THE ACUTE GAMBLERS REHABILITATION TELEGRAM GROUP)

  Hizamrul Jaen , Teuku Roli Ilhamsyah Putra , Teuku Meldi Kesuma

  3478-3489

  2025-07-28

  Statistics: 90

• THE EFFECT OF FINTECH USE AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MSMES IN SUKASIRNA VILLAGE, CIBADAK DISTRICT, SUKABUMI REGENCY

  Zemi Maulidi Niansyah , Hesri Mintawati , Yuli Dian Rahmawati

  3099-3105

  2026-02-07

  Statistics: 67

• THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY

  Desi Asmanianti , Indrayani , Mohamad Gita Indrawan , Chablullah Wibisono , Bambang Satriawan , Ngaliman

  733-741

  2023-10-30

  Statistics: 463

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 107

• THE EFFECT OF REINVENTING POTENTIAL AND FINANCIAL INDEPENDENCE ON THE ENTREPRENEURS CHARACTER OF MILLENNIALS THROUGH SOCIAL MEDIA IN THE ERA MARKETING 4.0

  Adnan , Aiyub Yahya

  323-334

  2021-12-16

  Statistics: 567

• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 284

• INCREASING CUSTOMER LOYALTY THROUGH PERCEIVED SERVICE QUALITY AND RELATIONSHIP MARKETING IN CLEANING SERVICE COMPANY

  Yohanes A. Panuntas , Ujang Sumarwan , Prita Prasetya

  8557-8566

  2025-11-30

  Statistics: 205

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 181

• SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN

  Jhony , Mesra B , Muhammad Dharma Tuah Putra Nasution

  7624-7631

  2025-11-10

  Statistics: 178

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 113

• ANALYSIS OF SOCIAL FORESTRY BUSINESS MANAGEMENT IN FOREST MANAGEMENT UNIT (FMU) REGION I STABAT LANGKAT REGENCY

  Zumar Halim Rambe , Oding Affandi , Delvian Delvian

  1111-1119

  2025-05-21

  Statistics: 90

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 305

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 116

• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 106

• THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY AT CV. MUTIARA TIMUR

  Aden Akbar G , Muh Abdul Aziz , Muhammad Khairul Amal

  3186-3195

  2026-02-07

  Statistics: 182

• LITERACY-BASED SMALL BUSINESS DEVELOPMENT IN THE DIGITAL ERA IN MAKASSAR CITY

  Anwar , Romansyah Sahabuddin , Abdul Rahman , Deddy Ibrahim Rauf , Muhammad Rijal Alim Rahmat

  5114-5122

  2025-09-10

  Statistics: 124