INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE COMPATIBILITY TOWARDS CUSTOMER SATISFACTION AT WH CAFÉ, KISARAN TIMUR DISTRICT ASAHAN REGENCY, NORTH SUMATRA

Adnan; Keysha Alia Salsabila Pasaribu; Hamdiah; Rusydi Abubakar

doi:10.54443/morfai.v4i3.2011

INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE COMPATIBILITY TOWARDS CUSTOMER SATISFACTION AT WH CAFÉ, KISARAN TIMUR DISTRICT ASAHAN REGENCY, NORTH SUMATRA

Adnan

Keysha Alia Salsabila Pasaribu

Hamdiah

Rusydi Abubakar

This study analyzes the influence of service quality, product quality and price compatibility on customer satisfaction at Café WH, Kisaran City, Asahan Regency, North Sumatra. This quantitative study uses a purposive sampling technique to collect the data from 100 respondents through questionnaires, while secondary data are from journals and internet media. The analysis techniques used are descriptive analysis, multiple linear regression, classical assumption test, validity and reliability test. Hypothesis testing and determination coefficient were conducted using the SPSS version 26.0 program. The results of the study indicate that partially, service quality does not have a significant effect on customer satisfaction at Café WH in Kisaran City, product quality significantly affected customer satisfaction at Café WH, Kisaran City, price compatibility does not significantly influence customer satisfaction at Café WH, Kisaran City. Simultaneously, service quality, product quality, and price compatibility significantly affected customer satisfaction at Café WH, Kisaran City. The Adjusted R Square value of 0.544 shows that 54.4% of the variation in usage interest can be explained by the independent variables studied, while the remaining 45.6% is explained by other variables not included in this study.

Keywords: Service Quality, Product Quality, Price Compatibility, Customer Satisfaction.

Adi, Widjaya, (2012), Analisis Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Pelanggan Waroeng Spesial Sambal cabang Lampersari Semarang, Jurnal penelitian.

Adnan & Rusydi, (2023). Manajemen Inovasi Dan Kreatifitas. Raja Grafinda Persada, Depok.

Adnan, A. & Aiyub, A. (2020) Reinventing Potensi Generasi Millenial Di Era Marckting 4.0. Aceh Sefa Bumi Perzada (Unpublished) Diaksed Pada Https://Reposttory Unimal Ac.ld/7014.

Adnan, A. (2019). Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Susu Morinaga Di Kota Kota E Lhokseumawe Jurnal Visioner & Srategis 7/2).

Adnan, A. (2019). The Effect of product quality, Brand Image, Price, and Advertising on Purchase Decision and its Impact on Customer Loyalty of Morinaga Milk in Aceh. International Journal of Innovation, Creativity and Change, 9(4), 234-249.

Adnan, A., & Abubakar, R. (2021). Manajemen Pemasaran (Dari Legacy Marketing Ke New Wave Marketing). Sefa Bumi Persada Lhokseumawe.

Afdhaliana, A. (2020). pengaruh kualitas produk dan harga terhadap kepuasan konsumen di cafe haus kecamatan panakkukang kota makassar (doctoral dissertation, universitas negeri makassar).

Akmal, R. (2017). Analisis pengaruh persepsi harga, kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan dalam meningkatkan loyalitas pelanggan (studi pada pelanggan Café shushu milkshake Purwokerto) (Doctoral dissertation, Universitas Jenderal Soedirman).

Amaro, S., et al. (2018). The Role of Innovation in Competitive Advantage: The Case of Specialty Coffee Shops. Journal of Innovation Management, 6(4), 90-110.

Anggraini, Dian, (2014), Analisa Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Kepuasan Pelanggan di Coffee Night Jakarta, Jurnal Penelitian.

Anggapratama, R., & Irnawati, D. (2023). Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Indomaret Cabang Raya Lettu Suyitno Bojonegoro. Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora .

Binangkit, I. D. (2022). Analisis Pengaruh Harga, Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen Toko Bangunan Sinar Agung Pekanbaru. ECOUNTBIS: Economics, Accounting and Business Journal, 2(1), 179-189.

Boyd, Harper W, dkk, (2008), Manajemen Pemasaran, Edisi Kedua, Erlangga, Jakarta.

Cahyani, F. G., & Sitohang, S. (2016). Pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen. Jurnal Ilmu dan Riset Manajemen (JIRM), 5(3).

Darsana, I. M., Rahmadani, S., Salijah, E., Akbar, A. Y., Bahri, K. N., Amir, N. H., ... & Nugroho, A. (2023). Strategi Pemasaran. CV. Intelektual Manifes Media.

Dewi, P. S. A., & Suprapti, N. W. S. (2018). Membangun loyalitas pelanggan melalui kepuasan yang dipengaruhi oleh kualitas produk, persepsi harga dan citra merek (studi pada produk smartphone merek Oppo). Matrik: Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 87.

Dharmmesta, dan Handoko, T. Hani (2007), Manajemen Pemasaran, Analisa Perilaku Konsumen, BPFE-Yogyakarta, Yogyakarta.

Ebert, R. J., & Griffin, R. W. (2007). Business Essentials. Pearson Education.

Engkur, E. (2018). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Syariah Di DKI Jakarta. Jurnal Akuntansi Dan Manajemen, 15(1), 23-35.

Euromonitor International. (2020). Indonesia: Consumer Foodservice. [Online]. Tersedia: https://www.euromonitor.com/

Fatihudin, D., & Firmansyah, A. (2019). Pemasaran Jasa:(Strategi, Mengukur Kepuasan Dan Loyalitas Pelanggan). Deepublish.

Ferawati, D., & Aminah, M. (2023). Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Ayam Geprek Ken Dedes. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah .

Gunawan, Robby. (2021). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Pada Masa Pandemi Covid-19 Pada Konsumen umkm ikan Lele Di Desa Purwodadi Kecamatan Pagar Merbau. Yogyakarta: UNY

Halvorsen, R., et al. (2019). The Role of Cost Management in Achieving Competitive Advantage: The Case of Coffee Shops. International Journal of Business and Management, 14(7), 32-47.

Handoko, B. (2017). Pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan konsumen pada titipan kilat JNE Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 18(1), 61–72.

Hapsari, A. D., & Setyawan, A. D. (2017). Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Blacklisted Café Surakarta. Jurnal Administrasi Bisnis, 42(1), 124-130.

Harjadi, Didik, Arraniri, Iqbal. Experiental Marketing & Kualitas Produk dalam Kepuasan Pelanggan Generasi Milenial. Cirebon: Penerbit Insania. 2021.

Hawkins, D. I., & Mothersbaugh, D. L. Pratisti, A. (2017). Consumer Behavior: Building Marketing Strategy (11th ed.). McGraw-Hill/Irwin.

Hudaya, A., Djumarno, D., & Djubaedah, S. (2021). The Influence Of Service Quality And Product Quality On Customer Satisfaction That Implications On Repurchase Interest. Dinasti International Journal of Management Science.

Indrasari Meithiana., 2019, Pemasaran & Kepuasan Pelanggan. Cetakan Pertama. Surabaya: Unitomo Press

Indrasari, M. (2019). Manajemen Pemasaran: Teori dan Aplikasi. Andi.

Jacobis, R. (2013). Faktor-Faktor Kualitas Pelayanan Pengaruhnya Terhadap Kepuasan Pasien Rawat Inap Peserta Jamkesmas Di BLU RSUP Prof. Dr. RD Kandou Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(4).

Jenisa, B., Pratama, Vonny & Narundana, T. (2024). The Influence Of Product Quality And Service Quality On Customer Satisfaction In Msmes Geprek Kitha Bandar Lampung. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC).

Junaedi, IWR, Restiawati, L., Nainggolan, G., & Krismawintari, NPD (2022). Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Kompatibilitas Harga Terhadap Kepuasan Pelanggan Di Gourmet Cafe Petitenget - Bali. Jurnal Mantik, 6 (2), 2169-2178. Diperoleh dari https://www.iocscience.org/ejournal/index.php/mantik/article/view/2656

Kashmir dan Jakfar, (2010), Studi Kelayakan Bisnis, Kencana Prenada Media Grup. Jakarta.

Khairunnisa. (2021). Faktor yang Mempengaruhi Persepsi Harga: Analisis Peran Persepsi Perbedaan Harga dan Referensi Harga dalam Pengambilan Keputusan Konsumen. Abadi

Kim, J., et al. (2020). The Effect of Location Factors on Customer Satisfaction in Café Businesses: Focused on the Moderating Effects of Gender and Age. Journal of the Korean Society of Food Culture, 35(3), 215-223.

Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International.

Kotler, P., & Keller, K. L. (2017). Marketing Management (15th ed.). Pearson.

Kotler, Philip, (2009). Principles of Marketing, PT. Gelora Aksara Pratama, Jakarta.

Kotler, Phillip and Kevin Lane Keller, 2016. Marketing Management, 15 th ed, Pearson Education Limited, New York.

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management Sixteenth

(16th ed.). United Kingdom: Pearson Education Limited.

Krisdayanto. (2018). Prinsip-prinsip Pemasaran (hal. 3). Yogyakarta: Akademika.

Kristanto, J. O. (2018). Pengaruh kualitas layanan, kualitas produk, dan harga terhadap kepuasan pelanggan di cafe one eighteenth coffee. Agora, 6(1).

Kurtz dan Clow, (2008), Service Marketing, John Wiley & Sons Inc, New York.

Lamb, Hair, (2009), Pemasaran, Edisi Pertama, Salemba Empat, Jakarta.

Liensky, G., & Hetharie, J. A. (2022). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Perusahan Daerah Air Minum (PDAM). Journal of Business Application, 1(1), 54-63.

Lisdiana, N. 2021. Pengaruh Kualitas Produk, Kepercayaan, Keamanan Terhadap Keputusan Pembelian Konsumen secara online Shop Lazada. Jesya (Jurnal Ekonomi dan Ekonomi Syariah), 4(2), 1356-1367.

Loudon, D. L., & Della Bitta, A. J. (2018). Consumer Behavior: Concepts and Applications. McGraw-Hill Education.

Lupiyoadi, Rambat, (2009), Manajemen Pemasaran Jasa, Salemba empat, Jakarta.

Maranatha, Eg, Rini, Es, & Situmorang, Sh (2023). Analisis Pengaruh Citra Merek, Kualitas Layanan Dan Suasana Toko Terhadap Kepuasan Pelanggan Kafe Ruang Sarca Medan. Jurnal Ekonomi, Bisnis, Akuntansi, Manajemen Pertanian Dan Administrasi Syariah (IJEBAS).

Mariansyah, A., & Syarif, A. (2020). Pengaruh kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan konsumen cafe kabalu. Jurnal Ilmiah Bina Manajemen, 3(2), 134-146.

Martono, N. (2010). Metode penelitian kuantitatif: Analisis Isi dan Analisis Data Sekunder (sampel halaman gratis). RajaGrafindo Persada.

Mordor Intelligence. (2021). Indonesia Food and Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)"

Muttaqin, S. (2020). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan pelanggan dan loyalitas konsumen: Studi pada Loodst Coffee Shop Tulungagung (Doctoral dissertation, Universitas Islam Negeri Maulana Malik Ibrahim).

Ninggrum, A.S., & Purnama, I. (2021). Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan Dan Nilai Pelanggan Dalam Meningkatkan Loyalitas Pelanggan Pada Po. Titian Mas Cabang Bima The Effect Of Service Quality, Customer Satisfaction And Customer Value In Increasing Customer Loyalty At Po.Titian Mas Bima Branch. Jurnal Dimensi.

Permana, A. (2022). Kualitas Pelayanan: Teori dan Praktik. Ilmu Manajemen.

Prabantari, S. F. A., & Yuniati, T. (2023). pengaruh harga, kualitas layanan, dan kualitas produk terhadap kepuasan pelanggan pada Café tarantula barak di surabaya. Jurnal Ilmu dan Riset Manajemen (JIRM), 12(5).

quality, and Price on Customer Satisfaction and Its Impact on Customer Loyalty in Selected Cafes in Jakarta. Journal of Entrepreneurship Education, 22(1), 1-11.

Rahman. (2020). Strategi Penetapan Harga: Pendekatan Berorientasi pada Pendapatan, Kapasitas, dan Pelanggan : Trans Media Pustaka.

Raja, E. A. L., Maharani, M., & Raja, J. G. L. (2023). The Effect of product quality and service quality on Customer Satisfaction. Riwayat: Educational Journal of History and Humanities, 6(2).

Ramadhan. (2021). Analisis Kualitas Pelayanan: Perspektif Konsumen. Jurnal Pemasaran Global.

Research and Markets. (2021). Indonesia Food and Beverage Industry - Growth, Trends, and Forecast (2021 - 2026)"

Riandari, R. 2017. Unsur-Unsur Kualitas Pelayanan Terhadap Indeks Kepuasan Masyarakat. Coopetition, 8(1), 35-53.

Ridwan, & Hutasuhut, J. (2022). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Kantor Auto 2000 Cabang Medan Amplas, Sumatera Utara. Jurnal Internasional Bisnis, Teknologi, dan Perilaku Organisasi (IJBTOB), 2 (5), 436–447. https://doi.org/10.52218/ijbtob.v2i5.210

Risnawati, H., Sumarga, H.E., & Purwanto, S. (2019). The Effect Of Service Quality Prices And Location Of Companies To Customer Satisfaction Implications On Customer Loyalty. International Review of Management and Marketing.

Rusydi, R. (2013). Proceding SNE 2013: Analisis Pengaruh Baurah Pemasaran terhadap Loyalitas Pelanggan Warung Kopi Canden di Kota Lhoksukon.

Sahir, dkk. (2021). Analisis Kepuasan Pelanggan: Penilaian Konsumen atas Produk dan Jasa. (hal. 26).

Saleh, A. Muwarik, (2010), Public Service, Communication, UMM Press, Malang.

Sanjaya, V. F. (2023). Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Iphone: Studi Kasus Mahasiswa Uin Raden Intan Bandar Lampung. Srikandi: Journal Of Islamic Economics And Banking, 2(1), 35–44. Https://Journal.Iaimnumetrolampung.Ac.Id/Index.Php/Srikandi/Article/View/2963

Satriadi, A., et al. (2021). Prinsip-prinsip Manajemen Pemasaran. Ilmu Manajemen.

Sofyan, C., Sepang, J., & Loindong, S. (2019). Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Wht’S Up Café Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(3).

Soliha, E., & Fatmawati, N. (2017). Kualitas produk, citra merek dan persepsi harga terhadap proses keputusan pembelian konsumen sepeda motor matic “Honda.”. Jurnal Manajemen Teori Dan Terapan| Journal of Theory and Applied Management, 10(1), 1-20.

Subagio, Ahmad, (2010), Marketing In Business. Mitra Wacana Media, Jakarta.

Sudarsono, H. (2020). Manajemen Pemasaran. Pustaka Abadi.

Suharmadi, D., Supeni, R. E., & Rozzaid, Y. pengaruh kualitas layanan, kualitas produk, dan harga terhadap kepuasan pelanggan kedai doeloe kalisat jember (studi kasus pada kedai doeloe kalisat jember).

Supriyanto, W., & Iswandari, R. (2017). Kecenderungan Sivitas Akademika dalam Memilih Sumber Referensi untuk Penyusunan Karya Tulis Ilmiah di Perguruan Tinggi. Berkala Ilmu Perpustakaan Dan Informasi, 13(1), 79. https://doi.org/10.22146/bip.26074

Sulistiani, S. (2021). Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Pada Kentucky Fried Chicken (KFC) Cabang Meruya. Jurnal Ekonomi, Manajemen, Akuntansi dan Teknologi .

Syahsudarmi, S. (2022). Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan: Studi Kasus. Jurnal Internasional Tinjauan Bisnis Indonesia

Utami, V. A., Amelia, S., & Suhairi, S. (2022). Pengaruh Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Merek Iphone Di Kota Medan. Jurnal Manajemen Akuntansi (Jumsi), 2(1), 63-68.

Wulandari, PY (2022). Pengaruh kualitas produk terhadap kepuasan pelanggan di skai restoran hotel padma resort legian. Jurnal Ilmiah Pariwisata dan Bisnis.

Yunita. (2021). Pengantar Kualitas Produk (hal. 60). Abadi. Jakarta.

Zeithaml, V.A., Bitner, M.J., & Gremler, D.D. (2019). Service marketing (5th ed.). Singapore: The McGrawHill Companies, Inc.

Zikri, A., & Harahap, M. I. (2022). Analisis Kualitas Pelayanan Pengiriman Barang terhadap Kepuasan Konsumen pada PT Pos Indonesia (Persero) Regional I Sumatera. JIKEM: Jurnal Ilmu Komputer, Ekonomi Dan Manajemen, 2(1), 923-926.

Absah, Y., Sadalia, I., Yuliaty, T., & Ilham, R. N. (2023). Msmes In Medan City During the New Normal. Quality - Access to Success, 24(193), 322–327. https://doi.org/10.47750/QAS/24.193.36

Cen, C. C., Cahyadi, W., Cahyadi, L., Candrasa, L., Sinurat, M., Ilham, R. N., & Saputra, J. (2021). Factors that affect competence and affective commitment and its implication on job performance: a case study of Stie Medan, Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 12, 4863–4870. https://doi.org/10.46254/an11.20210842

Fuadi, Hasibuan, A. F. H., Ilham, R. N., Falahuddin, Wahyuddin, Khaddafi, M., Munandar, & Saputra, J. (2021). Investigating the effect of micro Waqf bank sector expansion on poverty alleviation: An evidence from Indonesia rural communities. Proceedings of the International Conference on Industrial Engineering and Operations Management, 4150–4158. https://doi.org/10.46254/an11.20210745

Heikal, M., Ilham, R. N., Khaddafi, M., & Fuadi. (2022). Accelerate Economic Growth of Lhokseumawe City with Application of Supply Chain and Main Strategic Commodity Model Based on Sharia During the Covid-19 Pandemic. Quality - Access to Success, 23(191), 137–142. https://doi.org/10.47750/QAS/23.191.16

Ilham, R. N., Erlina, Fachrudin, K. A., Silalahi, A. S., & Saputra, J. (2019). Comparative of the supply chain and block chains to increase the country revenues via virtual tax transactions and replacing future of money. International Journal of Supply Chain Management, 8(5), 1066–1069.

Ilham, R. N., Erlina, Fachrudin, K. A., Silalahi, A. S., Saputra, J., & Albra, W. (2019). Investigation of the bitcoin effects on the country revenues via virtual tax transactions for purchasing management. International Journal of Supply Chain Management, 8(6), 737–740.

Mahdawi, Ratnawati, N., Saputra, J., Ilham, R. N., Siahaan, R., Jayanti, S. E., Sinurat, M., & Nainggolan, P. (2021). The effect of population growth on economic growth: An evidence from Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, July, 141–148. https://doi.org/10.46254/an11.20210843

Mahdawi, Triyono, Sinaga, S., Collyn, D., Zalukhu, R. S., Saputra, J., Ilham, R. N., & Harianto, S. (2021). Analyzing the banks’ performance through financial statements: An application of the modified du pont method. Proceedings of the International Conference on Industrial Engineering and Operations Management, 5593–5600. https://doi.org/10.46254/an11.20210947

Sadalia, I., Fadli, Ilham, R. N., Sinurat, M., Saputra, J., & Putri, D. E. (2021). Does social media affect banking industry financial performance in Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 3454–3459. https://doi.org/10.46254/an11.20210620

Sadalia, I., Muharam, H., Mulyana, A., Saputra, J., & Ilham, R. N. (2020). A structural relationship of entrepreneurial orientation and innovation through supply chain management on competitive advantage of SMEs in North Sumatera, Indonesia: The mediating role of financing factor. International Journal of Supply Chain Management, 9(4), 237–243.

Nur Ilham, R. ., Arliansyah, A., Juanda, R., Multazam, M. ., & Saifanur, A. . (2021). RELATHIONSIP BETWEEN MONEY VELOCITY AND INFLATION TO INCREASING STOCK INVESTMENT RETURN: EFFECTIVE STRATEGIC BY JAKARTA AUTOMATED TRADING SYSTEM NEXT GENERATION (JATS-NG) PLATFORM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(1), 87–92. https://doi.org/10.54443/ijebas.v1i1.27

Yusuf Iis, E., Wahyuddin, W., Thoyib, A., Nur Ilham, R., & Sinta, I. (2022). THE EFFECT OF CAREER DEVELOPMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS INTERVENING VARIABLE AT THE OFFICE OF AGRICULTURE AND LIVESTOCK IN ACEH. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(2), 227–236. https://doi.org/10.54443/ijebas.v2i2.191

Geovani, I. ., Nurkhotijah, S. ., Kurniawan, H. ., Milanie, F., & Nur Ilham, R. . (2021). JURIDICAL ANALYSIS OF VICTIMS OF THE ECONOMIC EXPLOITATION OF CHILDREN UNDER THE AGE TO REALIZE LEGAL PROTECTION FROM HUMAN RIGHTS ASPECTS: RESEARCH STUDY AT THE OFFICE OF SOCIAL AND COMMUNITY EMPOWERMENT IN BATAM CITY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(1), 45–52. https://doi.org/10.54443/ijerlas.v1i1.10

Bustani, B., Khaddafi, M. ., & Nur Ilham, R. (2022). REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(3), 459–468. https://doi.org/10.54443/ijerlas.v2i3.277

Nur Ilham, R., Heikal, M. ., Khaddafi, M. ., F, F., Ichsan, I., F, F., Abbas, D. ., Fauzul Hakim Hasibuan, A. ., Munandar, M., & Chalirafi, C. (2021). Survey of Leading Commodities Of Aceh Province As Academic Effort To Join And Build The Country. IRPITAGE JOURNAL, 1(1), 13–18. https://doi.org/10.54443/irpitage.v1i1.19

Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312

Falahuddin, F., Fuadi, . F., Munandar, M., Juanda, R. ., & Nur Ilham, R. . (2022). INCREASING BUSINESS SUPPORTING CAPACITY IN MSMES BUSINESS GROUP TEMPE BUNGONG NANGGROE KERUPUK IN SYAMTALIRA ARON DISTRICT, UTARA ACEH REGENCY. IRPITAGE JOURNAL, 2(2), 65–68. https://doi.org/10.54443/irpitage.v2i2.313

Majied Sumatrani Saragih, M. ., Hikmah Saragih, U. ., & Nur Ilham, R. . (2021). RELATIONSHIP BETWEEN MOTIVATION AND EXTRINSIC MOTIVATION TO ICREASING ENTREPRENEURSHIP IMPLEMENTATION FROM SPP AL-FALAH GROUP AT BLOK 10 VILLAGE DOLOK MASIHUL. MORFAI JOURNAL, 1(1), 1–12. https://doi.org/10.54443/morfai.v1i1.11

Sandi, H. ., Afni Yunita, N. ., Heikal, M. ., Nur Ilham, R. ., & Sinta, I. . (2021). RELATIONSHIP BETWEEN BUDGET PARTICIPATION, JOB CHARACTERISTICS, EMOTIONAL INTELLIGENCE AND WORK MOTIVATION AS MEDIATOR VARIABLES TO STRENGTHENING USER POWER PERFORMANCE: AN EMPERICAL EVIDENCE FROM INDONESIA GOVERNMENT. MORFAI JOURNAL, 1(1), 36–48. https://doi.org/10.54443/morfai.v1i1.14

Sinurat, M. ., Heikal, M. ., Simanjuntak, A. ., Siahaan, R. ., & Nur Ilham, R. . (2021). PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET: Case Study on Customers of the Tebing Tinggi Black Market Online Store. MORFAI JOURNAL, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12

Ilham, Rico Nur. et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Management.Volume 8 No.6 December 2019.

Ilham, Rico Nur. et all (2019).. Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Management.Volume 8 No.5 August 2019.

Lasta Irawan, A. ., Briggs, D. ., Muhammad Azami, T. ., & Nurfaliza, N. (2021). THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia). International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(1), 11–20. https://doi.org/10.54443/ijset.v1i1.2

Rahmaniar, R., Subhan, S., Saharuddin, S., Nur Ilham, R. ., & Anwar, K. . (2022). THE INFLUENCE OF ENTREPRENEURSHIP ASPECTS ON THE SUCCESS OF THE CHIPS INDUSTRY IN MATANG GLUMPANG DUA AND PANTON PUMP. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(7), 337–348. https://doi.org/10.54443/ijset.v1i7.36

likdanawati, likdanawati, Yanita, Y., Hamdiah, H., Nur Ilham, R., & Sinta, I. (2022). EFFECT OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE OF PT. ACEH DISTRIBUS INDO RAYA. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 377–382. https://doi.org/10.54443/ijset.v1i8.41

Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410

Rico Nur Ilham, Irada Sinta, & Mangasi Sinurat. (2022). THE EFFECT OF TECHNICAL ANALYSIS ON CRYPTOCURRENCY INVESTMENT RETURNS WITH THE 5 (FIVE) HIGHEST MARKET CAPITALIZATIONS IN INDONESIA. Jurnal Ekonomi, 11(02), 1022–1035. Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/481

Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312

Wayan Mertha, I. ., & Mahfud, M. (2022). HISTORY LEARNING BASED ON WORDWALL APPLICATIONS TO IMPROVE STUDENT LEARNING RESULTS CLASS X IPS IN MA AS’ADIYAH KETAPANG. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(5), 507–612. https://doi.org/10.54443/ijerlas.v2i5.369

Mahfud, M., Yudiana, I. K., & Sariyanto, S. (2022). HISTORY OF BANYUWANGI KALIKLATAK PLANTATION AND ITS IMPACT ON SURROUNDING COMMUNITIES. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(1), 91–104. https://doi.org/10.54443/ijerlas.v3i1.492

Mahfud et all (2021). PEMANFAATAN TRADISI RESIK LAWON SUKU USING SEBAGAI SUMBER BELAJAR SEJARAH LOKAL PADA SMA DI BANYUWANGI. Media Bina Ilmiah Vol.16 No.3 Oktober 2021. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/1294/pdf

Sinta, I., Nur Ilham, R. ., Authar ND, M. ., M. Subhan, & Amru Usman. (2022). UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE. IRPITAGE JOURNAL, 2(3), 103–108. https://doi.org/10.54443/irpitage.v2i3.467

Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410

Mahfud et all (2020). Developing a Problem-Based Learning Model through E-Learning for Historical Subjects to Enhance Students Learning Outcomes at SMA Negeri 1 Rogojampi. IOP Conf. Series: Earth and Environmental Science 485 (2020) 012014 doi:10.1088/1755-1315/485/1/012014

Bhat, R. M., & Rajeshwari, R. (2022). Social Status of Women in Early Kashmir. Journal homepage: www. ijrpr. com ISSN, 2582(7421), 26-31.

Bhat, R. M. (2022). An Analytical Study of the Kushan Rule in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(04), 9-14.

Bhat, R. M. (2022). A Historical Study of Prostitution. Journal of Media, Culture and Communication (JMCC) ISSN: 2799-1245, 2(04), 1-6.

Bhat, R. M. (2022). Women Exploitation in the Contemporary India: Importance of Media to Impede it. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(02), 27-30.

Bhat, R. M. (2022). Dr. BR Ambedkar’s Views on Religion and Conversion to Buddhism: An Analytical Study. Journal of Legal Subjects (JLS) ISSN, 25-31.

Bhat, R. M. (2022). Ghandian Phase: Mahila-Samitis and the Role of Women in the Indian National Movement. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(01), 26-29.

Bhat, R. M. (2021). Reign of Utpala Dyansty with Special Reference to Avantiverman (855-883 AD): His Irrigation Works and Agricultural Development-A Historical Study. International Journal of Agriculture and Animal Production (IJAAP) ISSN 2799-0907, 1(02), 10-16.

Bhat, R. M. (2022). CULTURAL HERITAGE OF EARLY KASHMIR-A STUDY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(4), 571-576.

Bhat, R. M. (2019). Ghadar Movement: Har Dayal and His Ideological Formulations. Think India Journal, 22(14), 2353-2363.

Bhat, R. M. (2022). Legacy of Buddhism in Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(03), 23-30.

Bhat, R. M. (2018). Shawl Industry in Kashmir from 1846-1907 with Special Reference to the Dogra Rule. In Source: Proceedings of the South Indian History Congress (Vol. 38, pp. 554-557).

Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

Bhat, R. M., & Rajeshwari, R. (2022, December). DIASPORIC CULTURE AND INTERNATIONAL RELATIONS-A HISTORICAL STUDY. In International Conference on Health Science, Green Economics, Educational Review and Technology (Vol. 4, pp. 41-46).

Bhat, R. M. (2022). Historical Review of Indian Constitution. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 100-110.

Bhat, R. M., Silllalee, A., & Kandasamy, L. S. (2023). Concepts and Contexts: The Interplay of Philosophy and History in Understanding Human Society. East Asian Journal of Multidisciplinary Research, 2(6), 2581-2590.