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• ANALYSIS OF THE IMPLEMENTATION OF THE E-S-QUAL MODEL ON THE EFFECTIVENESS OF DIGITAL ZAKAT: AN EMPIRICAL STUDY AT THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF NORTH SUMATRA

  Afifah Adillah , Sambas Ade Kesuma , Khaira Amalia Fachrudin

  11-22

  2025-02-25

  Statistics: 90

• THE INFLUENCE OF SERVICE INNOVATION AND SELF SERVICE TECHNOLOGY ON E-LOYALTY IN USING CASH BNI MANAGEMENT THROUGH E-SATISFACTION ON PT BANK NEGARA INDONESIA (PERSERO) Tbk. MEDAN BRANCH OFFICE

  Mufida Sari , Endang Sulistya Rini , Syafrizal Helmi Situmorang

  421-442

  2024-04-21

  Statistics: 153

• THE EFFECT OF SERVICE QUALITY AND PRICE PERCEPTION ON REVISIT INTENTION MEDIATED BY TRUST AT PRIMAYA HOSPITAL BETANG PAMBELUM PALANGKARAYA

  Asty Selevani , Eka Desy Purnama , Fushen

  1145-1160

  2025-06-30

  Statistics: 51

• EMPLOYEE PERFORMANCE IMPROVEMENT STRATEGY AT PT. PERKEBUNAN SUMATERA UTARA

  Agung Arinanda , Harmein Nasution , Iskandarini

  776-785

  2024-06-30

  Statistics: 99

• ANALYSIS OF THE INFLUENCE OF LEADERSHIP AND COMMUNICATION STYLES ON EMPLOYEE SATISFACTION AT CAFES IN TEBING TINGGI CITY

  Carnelius Ricardo , Musparina , Mangasi Sinurat , Willy Cahyadi

  1475-1486

  2025-06-30

  Statistics: 32

• NURSE RETENTION STRATEGY AT ADVENT HOSPITAL MEDAN WITH SWOT APPROACH (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS)

  Yohanna Arminta Zega , Yeni Absah , T. Sabrina

  1208-1222

  2025-06-30

  Statistics: 65

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY

  Muhammad Al Hafis , Naufal Bachri , Mohd. Heikal , Ikramuddin , Adnan , Heriyana

  2227-2237

  2025-11-17

  Statistics: 48

• THE EFFECTIVENESS OF INSTAGRAM SOCIAL MEDIA MARKETING IN INCREASING BRAND AWARENESS OF THE INTEGRATED STATISTICS SERVICE OF BPS-STATISTICS TANGERANG REGENCY

  Reza Septian Pradana

  916-927

  2026-05-13

  Statistics: 53

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 59

• THE EFFECT OF PRODUCT QUALITY, SERVICE AND TARIFFS ON BILL PAYMENT COMPLIANCE THROUGH CUSTOMER SATISFACTION LEVEL IN THE HOUSEHOLD CATEGORY AT PT AIR BATAM HILIR

  Gana Vige Ortega , Ngaliman , Sri Yanti

  2071-2078

  2025-09-22

  Statistics: 61

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 101

• MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

  Nuzuliati , Yanti Musyawarah

  1666-1673

  2025-08-02

  Statistics: 80