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• INCREASING THE CAPACITY OF GAMPONG'S BUSINESS ENTITY (BUMG) IN AN EFFORT TO IMPROVE COMMUNITY WELFARE IN LANGSA CITY

  Afrah Junita , Puty Andiny , Tuti Meutia , Ellidar

  621-630

  2022-10-15

  Statistics: 56

• THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP

  Armanda Fitri Aulia Br Manurung , Mutiara Dwinata , Dedy Dwi Arseto , Mhd Sofian

  1449-1458

  2025-06-30

  Statistics: 65

• THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)

  Cut Dhea Fidela , Adnan , Naufal Bachri , Rahmaniar

  2060-2070

  2025-09-21

  Statistics: 107

• INCREASING THE CAPACITY OF GAMPONG'S BUSINESS ENTITY (BUMG) IN AN EFFORT TO IMPROVE COMMUNITY WELFARE IN LANGSA CITY

  Afrah Junita , Puty Andiny , Tuti Meutia , Ellidar

  569-578

  2022-08-31

  Statistics: 176

• ANTECEDENTS OF WOMEN'S INNOVATION CAPABILITY IN MEDAN: THE MEDIATION ROLE OF KNOWLEDGE MANAGEMENT CAPABILITY

  Anggia Sari Lubis , Debbi Chyntia Ovami , Arif Qaedi Hutagalung , Fairuz Shofie Nasution , Azzahra Adelia

  1763-1769

  2024-10-30

  Statistics: 53

• THE INFLUENCE OF OMNI-CHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON REPURCHASE INTEREST THROUGH CONSUMER SATISFACTION WITH THE PRODUCT SOMETHINC SUN PLAZA MEDAN

  Shabrina Tifani , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring , Paham Ginting , Parapat Gultom

  1977-1984

  2023-12-20

  Statistics: 264

• IDENTIFICATION OF FRUIT FLY (DIPTERA: TEPHRITIDAE) IN SEVERAL DISTRICTS IN NORTH SUMATERA

  Humayra Windayani Rangkuti , Nurhayati , Rahmad Setia Budi

  1255-1269

  2025-06-30

  Statistics: 36

• THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN

  Erwin Sahat Mora Pardede , Paham Ginting , Endang Sulistya Rini

  1005-1010

  2023-06-20

  Statistics: 1265

• STRATEGY OF IMPLEMENTING ZERO WASTE BUSINESS MODEL IN COFFEE UMKM IN CENTRAL ACEH DISTRICT TOWARDS A SUSTAINABLE CIRCULAR ECONOMY

  Dedy Darmansyah , Hartini , Riki Yulianda , Ina Yuyun

  2089-2095

  2024-12-31

  Statistics: 104

• IMPLEMENTATION OF HALAL VALUE CHAIN IN BLOCKCHAIN-BASED HALAL INDUSTRY IN ACEH PROVINCE

  Fuadi , Ramadhan Razali , Reza Juanda , Arliasnyah , Nurul Aulia , Muhammad Ikram , Putri Ramadhani

  793-802

  2022-10-20

  Statistics: 549

• LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

  Putri Diary , T. Saiful Bahri , Fajri

  1579-1588

  2023-08-14

  Statistics: 531

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 67

• THE EFFECT OF PRODUCT QUALITY, SERVICE AND TARIFFS ON BILL PAYMENT COMPLIANCE THROUGH CUSTOMER SATISFACTION LEVEL IN THE HOUSEHOLD CATEGORY AT PT AIR BATAM HILIR

  Gana Vige Ortega , Ngaliman , Sri Yanti

  2071-2078

  2025-09-22

  Statistics: 62

• DEVELOPMENT OF QUALITY RISK MITIGATION PLAN WITH SUPPLY CHAIN OPERATION MODEL APPROACHREFERENCE(SCOR) TO IMPROVE CRUDE PALM OIL PRODUCT QUALITY INPT CITRA SAWIT INDAH LESTARI

  Apul Maxmillianus Tarigan , Harmein Nasution , Nazaruddin

  813-826

  2022-10-28

  Statistics: 205

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 104

• BRAND TRUST AND PERCEIVED QUALITY AS DETERMINANTS OF SKINCARE PRODUCT PURCHASE DECISIONS : THE MEDIATING ROLE OF CONSUMER ATTITUDES

  Aurelia Salsabilla Almirah , Rahmawati , Yana Ulfah

  1048-1060

  2026-05-18

  Statistics: 5

• THE EFFECT OF ENVIRONMENTAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN THE PLASTIC AND PACKAGING INDUSTRY SUB SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE

  Dea Laila Puspita , Debbi Chyntia Ovami

  2025-2030

  2025-09-21

  Statistics: 76

• COMPETITIVE STRATEGY ANALYSIS TO INCREASE THE COMPETITIVENESS OF LOGISTICS EXPEDITION SERVICES AT LION PARCEL P. SIANTAR BRANCH

  Ray Bahara Sitorus , Meilita Tryana Sembiring , Sugiharto Pujangkoro

  769-775

  2024-06-30

  Statistics: 93

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT

  Kristine , Mila Yulia Herosian , Velix Sun , Dwita Sakuntala

  1031-1037

  2026-05-26

  Statistics: 19

• STRATEGY FOR DEVELOPING GAYO ARABICA COFFEE PRODUCTS IN TAKENGON

  Taufiqurrahman

  2171-2180

  2025-08-25

  Statistics: 53

• FINANCIAL POLICY STRATEGY IN INCREASING ECONOMIC VALUE ADDED ON MSMES IN MEDAN CITY

  Sugiharto , Linda Tripure Maas , Isfenti Sadalia* , Irada Sinta

  399-416

  2021-12-24

  Statistics: 368

• FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM

  Novia Fitri Yanti Saragih , Herning Indriastuti , Heni Rahayu Rahmawati

  768-777

  2026-05-08

  Statistics: 15

• DIGITAL TRANSFORMATION IN HORTICULTURAL PRODUCT PROMOTION: THE EFFECTIVENESS OF SOCIAL MEDIA-BASED ADVERTISING STRATEGIES ON INCREASING SALES OF YOUNG FARMERS

  Atik Sukmaningrum

  1720-1725

  2025-08-13

  Statistics: 130

• The Impact of Ease of Access and Service Level Agreements (SLAs) on Multipurpose Financing Growth at PT. Bank Sumut Sharia Business Unit

  Anang Andrian , Muhammad Irwan Padli Nasution , Andri Soemitra

  1618-1627

  2026-06-18

  Statistics: 12

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 116