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• THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS FOR KENANGAN COFFEE IN MEDAN CITY WITH CONTENT CREATION AS AN INTERVENING VARIABLE

  Charles Landy , Demak Claudia Yosephine Simanjuntak , Jefferson Kangra , Sugiharto , Hengki Mangiring Parulian Simarmata

  778-787

  2026-05-05

  Statistics: 87

• THE EFFECT OF DIGITAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AMONG E-COMMERCE USERS IN MEDAN CITY

  Ami Natuz Zahara , Henry Aspan , Ari Prabowo , Etty Sri Wahyuni

  2286-2293

  2026-07-28

  Statistics: 37

• ANALYSIS OF THE INFLUENCE OF LEADERSHIP AND COMMUNICATION STYLES ON EMPLOYEE SATISFACTION AT CAFES IN TEBING TINGGI CITY

  Carnelius Ricardo , Musparina , Mangasi Sinurat , Willy Cahyadi

  1475-1486

  2025-06-30

  Statistics: 58

• THE INFLUENCE OF SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING ON NEW STUDENT REGISTRATION DECISIONS WITH BRAND AWARENESS AS A MEDIATING VARIABLE AT UNIVERSITAS BUMI PERSADA LHOKSEUMAWE

  Angga Wibawa , Jullimursyida , Adnan

  3054-3059

  2026-09-23

  Statistics: 11

• THE EFFECT OF TRAINING AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE MEDIATED BY COMPETENCY AT THE CENTER MEDAN PALM OIL RESEARCH

  Dini Hendriani , Bunga Aditi , Ilham Mubaraq Ritonga

  2105-2111

  2025-10-11

  Statistics: 128

• THE INFLUENCE OF LEADERSHIP STYLE AND COMPENSATION ON TURNOVER INTENTION MEDIATED BY WORK MOTIVATION

  Alfeus Hermanto , Melitina Tecoalu , Lidia Sandra

  327-339

  2023-03-10

  Statistics: 284

• THE EFFECT OF PATIENT EXPERIENCE AND PROMOTION STRATEGY ON OUTPATIENT LOYALTY WITH WORD OF MOUTH AS A MEDIATING VARIABLE

  Luciawati , Hery Winoto Tj

  1713-1718

  2026-07-16

  Statistics: 23

• THE INFLUENCE OF EMPLOYEE ENGAGEMENT MEDIATION ON THE PERFORMANCE OF HEALTH WORKERS AT THE SABANG CITY REGIONAL GENERAL HOSPITAL

  Husnaina Mailisa Safitri , Agus Ariyanto , Yukrian

  1506-1514

  2024-10-23

  Statistics: 102

• THE EFFECT OF TAX AWARENESS AND PERCEIVED EQUITY ON TAX COMPLIANCE OF DIGITAL ECONOMY ACTORS IN BATAM: THE MODERATING ROLE OF VAT ON ELECTRONIC TRANSACTION (PPN PMSE) COLLECTION POLICY

  Faris Ramadhan , Etty Sri Wahyuni , Mercy Reyne Marlina Tirayoh , Benni Sumarman , Basri

  530-540

  2026-04-28

  Statistics: 80

• SOCIAL CAPITAL AND COMMUNITY PARTICIPATION: A CASE STUDY OF GAMPONG BLANG GEULUMPANG

  Yunita Arafah , Gadis Afra Zahara , Farisa Sabila

  1824-1829

  2023-10-30

  Statistics: 73

• THE EFFECTS OF TRAINING AND CAREER DEVELOPMENT ON SECONDARY SCHOOL TEACHER PERFORMANCE WITH COMPETENCE AS A MEDIATING VARIABLE

  Cut Daramutia Wau , A. Hadi Arifin , Em Yusuf Iis , Faisal Matriadi , Marbawi , Yanita

  2750-2759

  2026-09-14

  Statistics: 9

• THE ROLE OF DYNAMIC CAPABILITY IN IMPROVING SUSTAINABLE PERFORMANCE: MEDIATION OF ENVIRONMENTAL SOCIAL GOVERNANCE (ESG) STRATEGY IN PALM OIL COMPANIES IN MEDAN

  Della Andriyani Ridwan , Sambas Ade Kesuma , Narumondang Bulan Siregar

  1244-1254

  2025-06-30

  Statistics: 106

• THE INFLUENCE OF WORK FACILITIES, JOB PLACEMENT, AND WORK PRESSURE ON PERFORMANCE THROUGH WORK MOTIVATION AS AN INTERVENING VARIABLE IN THE WORK UNIT OF SPECIAL ANTI-TERROR DETACHMENT 88 AT POLRI MABES

  Ervindo Maulana , Bambang Satriawan , Muammar Khaddafi , Diana Titik Windayati , Fatahurrazak

  1005-1026

  2022-12-14

  Statistics: 630

• THE INFLUENCE OF PSYCHOLOGICAL CAPITAL IN SHAPING ENTREPRENEURIAL MINDSETS AND ENCOURAGING INNOVATION ORIENTATION AND BUSINESS RESILIENCE IN MSMES

  Frederick Rudy Sentosa Rajagukguk , Indra Welly Arifin , Hastuti Handayani Harahap

  1139-1154

  2026-05-24

  Statistics: 45

• INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE

  Sarwoto , Ferdinand Simanjuntak , Rani Puspita Sari

  1023-1031

  2024-04-30

  Statistics: 114

• FINANCIAL RESILIENCE AS A MODERATOR OF BUDGETARY PARTICIPATION AND ACCOUNTING INFORMATION SYSTEMS IN PRIVATE SCHOOL OPERATIONAL SUSTAINABILITY

  Risti Nurul Hasanah , Widia Astuty , Irfan

  3032-3043

  2026-09-23

  Statistics: 8

• THE EFFECT OF COMPETENCE AND TRAINING ON EMPLOYEE PERFORMANCE WITH WORK EFFECTIVENESS AS A MODERATING VARIABLE IN PLN DISTRIBUTION REGULATION IMPLEMENTING UNIT (UP2D) NORTH SUMATRA

  Pelix Van Bosco Purba , Kiki Farida Ferine , Muhammad Isa Indrawan

  1884-1893

  2025-08-26

  Statistics: 78

• THE INFLUENCE OF ENTREPRENEUR SPIRIT, MOTIVATION AND ORGANIZATIONAL CULTURE ON PERFORMANCE THROUGH THE COMPETENCY OF CIVIL SERVANTS IN TANJUNGPINANG CITY GOVERNMENT

  Zulkifli Eko Purwanto , Chablullah Wibisono , Sajiyo , Indrayani

  12-23

  2023-01-18

  Statistics: 417

• THE INFLUENCE OF LOCATION MOBILITY AND SAMAHAH SERVICE HOSPITALITY ON MOBILE COFFEE SALES VOLUME IN MEDAN CITY WITH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE

  Nanda Fitria Aulanda , Nina Annisa , Nur Fatiha Utami Nasution , Ari Prabowo

  1668-1677

  2026-07-13

  Statistics: 53

• THE EFFECT OF SERVICE QUALITY AND COMPANY COMMITMENT ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY AT PT. KARYA SEMANGAT MANDIRI) IN MEDAN NORTH SUMATERA INDONESIA)

  Lina , Sugiharto Pujangkoro , Muhammad Anggia Muchtar

  1388-1398

  2024-10-13

  Statistics: 89

• FINANCIAL BEHAVIORAL BIASES (PRESENT BIAS AND OVERCONFIDENCE) ON CONSUMER DEBT DECISION MAKING AMONG MANUFACTURING WORKERS IN BATAM

  Etty Sri Wahyuni , Henry Aspan , Faris Ramadhan

  520-529

  2026-04-19

  Statistics: 97

• ANALYSIS OF ENGAGEMENT STRATEGY AND MEDIA FEATURES ON CREATIVE BUSINESS GROWTH THROUGH BRAND IMAGE ON MEDAN CITY'S CULINARY DELIGHTS

  Bunga Aditi

  2089-2100

  2023-08-30

  Statistics: 53

• THE EFFECT OF PACKAGING AND BRAND IMAGE ON PURCHASE DECISIONS WITH CONSUMER PERCEPTION AS A MEDIATION VARIABLE ON WARDAH PRODUCTSThis research aims to analyze the influence of packaging and brand image on purchasing decisions with consumer perception as a

  Dinda Sucianti , Rizky Putra

  2729-2738

  2026-09-09

  Statistics: 21

• ANALYSIS OF CONTENT MARKETING AND CREDIBILITY STRATEGIES ON THE GROWTH OF UMKM BUSINESS IN MEDAN CITY

  Bunga Aditi

  496-506

  2025-04-05

  Statistics: 112

• THE EFFECT OF TAX KNOWLEDGE, UNDERSTANDING TAX REGULATIONS, AND APPLICATION OF E-FILLING SYSTEM, ON TAXPAYER COMPLIANCE WITH MSME AGENCY WITH TAXATION SOCIALIZATION AS A MODERATING VARIABLE (Survey of WP for SMEs Registered at Kpp Pratama South Batam in 2

  Amon Silaban , Robin , Bambang Satriawan , Irfan , Muammar Khaddafi , Chablullahwibisono

  951-964

  2022-12-09

  Statistics: 515