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• THE INFLUENCE OF BELIEFS, SOCIAL NORMS, AND SOCIAL NETWORKS ON MARKETING WITH INNOVATION AS AN INTERVENING VARIABLE (CASE STUDY: ORNAMENTAL PLANT FARMING IN TANJUNG MORAWA DISTRICT DELI SERDANG REGENCY)

  Fisrika Lahagu , Syaifuddin , Yohny Anwar

  1394-1413

  2023-07-25

  Statistics: 187

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Marino Manik , Retna Astuti K , Adelina Lubis

  247-255

  2024-02-19

  Statistics: 194

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Zharifah Putri Masturah Hasibuan , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1711-1723

  2023-09-06

  Statistics: 348

• THE EFFECT OF PROMOTION STRATEGY AND INFORMATION QUALITY THROUGH INTERACTIVE SOCIAL MEDIA IN INCREASING NEW STUDENT INTEREST AT NUKU TIDORE UNIVERSITY

  Dewi M. Khamary , Rosdiana , Muhammad Yasin Majojo

  3060-3066

  2026-09-23

  Statistics: 3

• ANALYSIS OF THE EFFECTS OF FINANCIAL LITERACY, FINANCIAL TECHNOLOGY, AND SOCIAL CAPITAL ON PERFORMANCE US MSMEs THROUGH FINANCIAL INCLUSION INTERVENING VARIABLES (Case Study of MSMEs in Medan Marelan District)

  Nia Dwi Syafira , Syahyunan , Rina Br. Bukit

  795-806

  2024-06-30

  Statistics: 320

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY

  Muhammad Al Hafis , Naufal Bachri , Mohd. Heikal , Ikramuddin , Adnan , Heriyana

  2227-2237

  2025-11-17

  Statistics: 80

• INFLUENCE INTELLIGENCE EMOTIONAL AND RESILIENCE PSYCHOLOGICAL TO EFFECTIVENESS LEADERSHIP IN SOCIAL ORGANIZATION LEADERS

  Frederick Rudy Sentosa Rajagukguk , Indra Welly Arifin , Hastuti Handayani Harahap

  1790-1796

  2026-04-30

  Statistics: 30

• THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Nadia Nandayani , Hamdiah

  895-907

  2026-05-26

  Statistics: 81

• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY

  Zulfadli S , Dian Anggraece Sigit Parawansa , Fahrina Mustafa

  1386-1393

  2023-04-30

  Statistics: 626

• THE INFLUENCE OF SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING ON NEW STUDENT REGISTRATION DECISIONS WITH BRAND AWARENESS AS A MEDIATING VARIABLE AT UNIVERSITAS BUMI PERSADA LHOKSEUMAWE

  Angga Wibawa , Jullimursyida , Adnan

  3054-3059

  2026-09-23

  Statistics: 15

• DETERMINANT OF COMPANY VALUE IN THE SRI-KEHATI INDEX ON THE INDONESIAN STOCK EXCHANGE

  Nurlisa Borliani Siregar , Isfenti Sadalia , Amlys Syahputra Silalahi

  427-433

  2023-03-22

  Statistics: 267

• INFLUENCE OF FINANCIAL LITERACY, LIFESTYLE, AND SOCIAL MEDIA ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z STUDENTS IN THE FACULTY OF ECONOMICS AND BUSINESS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

  Tarisa Zikria Maghfira , Yulius Dharma , Munardi , Fuadi

  1746-1754

  2025-08-17

  Statistics: 146

• SOCIAL CAPITAL AND COMMUNITY PARTICIPATION: A CASE STUDY OF GAMPONG BLANG GEULUMPANG

  Yunita Arafah , Gadis Afra Zahara , Farisa Sabila

  1824-1829

  2023-10-30

  Statistics: 74

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 160

• ANALYSIS OF SOCIAL MEDIA MARKETING, INFLUENCER MARKETING AND WORD OF MOUTH ON PURCHASING DECISIONS AT WAJIR SEAFOOD

  Salvi Yolenta Daely , Ari Prabowo

  8744-8754

  2026-11-04

  Statistics: 0

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, CUSTOMER REVIEWS AND PROMOTION INTENSITY ON PURCHASING DECISIONS AT BELAWAN COFFEE & RESTO

  M. Nur Naim , Ari Prabowo

  8694-8703

  2026-11-04

  Statistics: 0

• The Impact of Social Media on Political Participation

  MIR AADIL BASHIR

  550-554

  2025-04-16

  Statistics: 387

• ANALYSIS OF SOCIAL MEDIA MARKETING, NEW CULTURAL MARKETING AND SERVICESCAPE ON REPURCHASE INTENTION AT LANGIT SOCIETY CAFE

  Putri Amanda , Ari Prabowo

  3162-3173

  2026-11-05

  Statistics: 0

• IMPLEMENTATION OF GREEN HUMAN RESOURCE MANAGEMENT AND EMPLOYEES ECO-FRIENDLY BEHAVIOR ON ENVIRONMENTAL PERFORMANCE WITH GREEN INNOVATION AS A MEDIATING VARIABLE AT PTPN 3 KEBUN RAMBUTAN

  Kumala Vera Dewi , Indra Welly Arifin , Hastuti Handayani Harahap , Eryani

  227-236

  2024-02-18

  Statistics: 253

• FACTORS INFLUENCING PURCHASE INTENTION TOWARDS GROUP ORDER FEATURE IN ONLINE FOOD DELIVERY PLATFORM IN INDONESIA

  Stella Kurniawan

  1885-1897

  2026-07-22

  Statistics: 112

• THE INFLUENCE OF ENVIRONMENTAL ACCOUNTING AND CORPORATE SOCIAL RESPONSIBILITY ON FIRM VALUE

  Nurhasanah , Husaini , Malika Alia Kasta , Rina Humaira

  1673-1681

  2024-10-30

  Statistics: 106

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 151

• EMOTIONAL INTELLIGENCE, WORK-LIFE BALANCE, AND SOCIAL SUPPORT ON HEALTHCARE WORKER PERFORMANCE AT JULOK PUBLIC HEALTH CENTER

  Marshanda Aulia Putri , Ibrahim Qamarius , Yanita , Sullaida

  1929-1939

  2026-07-25

  Statistics: 50

• THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY, PROFITABILITY AND LEVERAGE ON COMPANY VALUE WITH COMPANY SIZE AS A MODERATING VARIABLE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

  Madelisa , Erwin Abubakar , Zainul Bahri Torong

  8920-8927

  2026-11-04

  Statistics: 0

• ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) DISCLOSURE ON CORPORATE VALUE AND MODERATED BY PROFIT GROWTH IN THE LISTED BANKING SECTOR ON THE INDONESIA STOCK EXCHANGE (2022-2025)

  Rizka Achmaditika , Hafriz Rifki Hafas , Teguh Setiawan

  8776-8785

  2026-10-26

  Statistics: 2