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• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Marino Manik , Retna Astuti K , Adelina Lubis

  247-255

  2024-02-19

  Statistics: 194

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1453

• THE EFFECT OF PROMOTION STRATEGY AND INFORMATION QUALITY THROUGH INTERACTIVE SOCIAL MEDIA IN INCREASING NEW STUDENT INTEREST AT NUKU TIDORE UNIVERSITY

  Dewi M. Khamary , Rosdiana , Muhammad Yasin Majojo

  3060-3066

  2026-09-23

  Statistics: 3

• IDENTIFICATION OF Escherichia coli AND Salmonella sp. ON SOME PLANTATION PRODUCTS

  Christina Oktora Matondang , Muklasin , Nurhayati

  135-144

  2023-02-01

  Statistics: 1049

• THE IMPACT OF SOCIAL MEDIA ON THE WAY TEENS SOCIALIZE IN THE GLOBAL ERA

  Aisyah Kurnia Putri , Ainaa Farah Sulaiman , Adibah Safira , Alghaisya Naurah Hardin , Abdur Rasyid Humaidi , Andi Irawan

  2238-2241

  2025-11-17

  Statistics: 83

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY

  Muhammad Al Hafis , Naufal Bachri , Mohd. Heikal , Ikramuddin , Adnan , Heriyana

  2227-2237

  2025-11-17

  Statistics: 80

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Zharifah Putri Masturah Hasibuan , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1711-1723

  2023-09-06

  Statistics: 348

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT

  Kristine , Mila Yulia Herosian , Velix Sun , Dwita Sakuntala

  1031-1037

  2026-05-26

  Statistics: 49

• THE INFLUENCE OF SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING ON NEW STUDENT REGISTRATION DECISIONS WITH BRAND AWARENESS AS A MEDIATING VARIABLE AT UNIVERSITAS BUMI PERSADA LHOKSEUMAWE

  Angga Wibawa , Jullimursyida , Adnan

  3054-3059

  2026-09-23

  Statistics: 15

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, CUSTOMER REVIEWS AND PROMOTION INTENSITY ON PURCHASING DECISIONS AT BELAWAN COFFEE & RESTO

  M. Nur Naim , Ari Prabowo

  8694-8703

  2026-11-04

  Statistics: 0

• ANALYSIS OF SOCIAL MEDIA MARKETING, CUSTOMER REVIEWS AND CONTENT ATTRACTIVENESS ON PURCHASE DECISIONS AMONG CONSUMERS AT THE KOPI PETIK KARYA BRANCH

  Perinus Halawa , Ari Prabowo

  8733-8743

  2026-11-04

  Statistics: 0

• The Impact of Social Media on Political Participation

  MIR AADIL BASHIR

  550-554

  2025-04-16

  Statistics: 387

• INFLUENCE OF FINANCIAL LITERACY, LIFESTYLE, AND SOCIAL MEDIA ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z STUDENTS IN THE FACULTY OF ECONOMICS AND BUSINESS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

  Tarisa Zikria Maghfira , Yulius Dharma , Munardi , Fuadi

  1746-1754

  2025-08-17

  Statistics: 146

• ANALYSIS OF SOCIAL MEDIA MARKETING, NEW CULTURAL MARKETING AND SERVICESCAPE ON REPURCHASE INTENTION AT LANGIT SOCIETY CAFE

  Putri Amanda , Ari Prabowo

  3162-3173

  2026-11-05

  Statistics: 0

• THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Nadia Nandayani , Hamdiah

  895-907

  2026-05-26

  Statistics: 81

• ANALYSIS OF THE DETERMINANTS OF ENVIRONMENTAL, SOCIAL & GOVERNANCE (ESG) WITH SENSITIVE INDUSTRY AS A MODERATING VARIABLE IN COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

  Sunny Angelia Naibaho , Keulana Erwin , Rina Bukit

  2147-2157

  2025-10-27

  Statistics: 77

• SNACKABLE CONTENT CREATION IN THE DIGITAL AGE: A CASE STUDY OF SOCIAL MEDIA CONTENT PRODUCTION AT NET TV

  Dinda Deva Ferdinandus , Silvanus Alvin

  669-680

  2023-05-07

  Statistics: 719

• THE EFFECTIVENESS OF INSTAGRAM SOCIAL MEDIA MARKETING IN INCREASING BRAND AWARENESS OF THE INTEGRATED STATISTICS SERVICE OF BPS-STATISTICS TANGERANG REGENCY

  Reza Septian Pradana

  916-927

  2026-05-13

  Statistics: 175

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 160

• ANALYSIS OF NEW CULTURAL MARKETING, MARKETING INNOVATION AND SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION AT KALASUA COFFEE AND EATERY

  Della Vanesa , Ari Prabowo

  3565-3575

  2026-11-05

  Statistics: 0

• ANALYSIS OF SOCIAL MEDIA MARKETING, INFLUENCER MARKETING AND WORD OF MOUTH ON PURCHASING DECISIONS AT WAJIR SEAFOOD

  Salvi Yolenta Daely , Ari Prabowo

  8744-8754

  2026-11-04

  Statistics: 0

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 88

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 151

• THE IMPACT OF FOMO ON ADOLESCENT SLEEP QUALITY

  Aliqa Naznin Prameswari , Clarissa Abidah , Fathih Athallah Raviandi G , M. Ananda Fachri , Syifa Fadhillah , Usnidar

  3606-3608

  2026-10-13

  Statistics: 5

• SOCIAL MEDIA MARKETING STRATEGY IN BUILDING CUSTOMER BRAND AWARENESS AT THE GRAND CENTRAL MEDAN HOTEL

  Petrus Lajor Ginting , Endang Sulistya Rini , Sugih Arto Pujangkoro

  1184-1192

  2024-07-17

  Statistics: 106