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• ORGANIZATIONAL COMMUNICATION AS A FOUNDATION OF BUSINESS EFFECTIVENESS: A CONCEPTUAL REVIEW IN THE CONTEXT OF OFFLINE AND ONLINE MARKETING

  Lili Karmela Fitriani , Diar Mutiarawati , Derik Rizki Pangestu

  2254-2258

  2026-07-28

  Statistics: 0

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1345

• ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH

  Hefmi Dewi Siahaan , Endang Suilistya Rini , Fadli

  569-580

  2023-04-13

  Statistics: 203

• EXPLORING GENERATION X AND MILLENNIAL CONSUMER BEHAVIORS REGARDING CREATIVE ECONOMY PRODUCT PROMOTION VIA WHATSAPP IN THE SOCIETY 5.0 ERA

  Nova Rianti S , Muhammad Habibi

  1739-1745

  2025-08-25

  Statistics: 56

• THE EFFECTIVENESS OF INSTAGRAM SOCIAL MEDIA MARKETING IN INCREASING BRAND AWARENESS OF THE INTEGRATED STATISTICS SERVICE OF BPS-STATISTICS TANGERANG REGENCY

  Reza Septian Pradana

  916-927

  2026-05-13

  Statistics: 76

• COLLABORATION MANAGEMENT STRATEGIES IN IMPROVING THE PERFORMANCE OF MSMEs AT MAWARIDUSSALAM MICRO WAQF BANK

  Toni Hidayat , Ratna Sari Dewi , Yayuk Yuliana , Indra Fauzi , Muhammad Radiansyah

  1542-1552

  2026-06-18

  Statistics: 2

• DIGITAL MARKETING COMMUNICATION SUSTAINABLE HOTEL PRACTICE OF ACCOR GROUP IN SOCIAL MEDIA

  Daniel Susilo , Maria Clara K. Santos

  730-743

  2023-05-23

  Statistics: 1466

• RELATIONSHIP OF POWER OF MC AND ADVERTISING COMMUNITY IN INCREASING BRANDING AT HOTEL BATU KARANG RESORT LEMBONGAN NUSA PENIDA BAL

  I Ketut Edy Mulyana

  1161-1168

  2022-12-16

  Statistics: 260

• IMPROVING MANAGED SECURITY SERVICE ADOPTION THROUGH GO-TO-MARKET STRATEGY TRANSFORMATION: A CASE STUDY OF SQURA CYBERSEC

  Imam Rizky Hambali , Utomo Sarjono Putro

  1643-1469

  2026-06-17

  Statistics: 2