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• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Marino Manik , Retna Astuti K , Adelina Lubis

  247-255

  2024-02-19

  Statistics: 169

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1345

• IDENTIFICATION OF Escherichia coli AND Salmonella sp. ON SOME PLANTATION PRODUCTS

  Christina Oktora Matondang , Muklasin , Nurhayati

  135-144

  2023-02-01

  Statistics: 927

• THE IMPACT OF SOCIAL MEDIA ON THE WAY TEENS SOCIALIZE IN THE GLOBAL ERA

  Aisyah Kurnia Putri , Ainaa Farah Sulaiman , Adibah Safira , Alghaisya Naurah Hardin , Abdur Rasyid Humaidi , Andi Irawan

  2238-2241

  2025-11-17

  Statistics: 50

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Zharifah Putri Masturah Hasibuan , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1711-1723

  2023-09-06

  Statistics: 307

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY

  Muhammad Al Hafis , Naufal Bachri , Mohd. Heikal , Ikramuddin , Adnan , Heriyana

  2227-2237

  2025-11-17

  Statistics: 53

• THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT

  Kristine , Mila Yulia Herosian , Velix Sun , Dwita Sakuntala

  1031-1037

  2026-05-26

  Statistics: 19

• THE INFLUENCE OF PROMOTION STRATEGIES THROUGH SOCIAL MEDIA, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADOR ON THE DECISION TO PURCHASE GLAD2GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Nadia Nandayani , Hamdiah

  895-907

  2026-05-26

  Statistics: 12

• The Impact of Social Media on Political Participation

  MIR AADIL BASHIR

  550-554

  2025-04-16

  Statistics: 354

• INFLUENCE OF FINANCIAL LITERACY, LIFESTYLE, AND SOCIAL MEDIA ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z STUDENTS IN THE FACULTY OF ECONOMICS AND BUSINESS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

  Tarisa Zikria Maghfira , Yulius Dharma , Munardi , Fuadi

  1746-1754

  2025-08-17

  Statistics: 99

• ANALYSIS OF THE DETERMINANTS OF ENVIRONMENTAL, SOCIAL & GOVERNANCE (ESG) WITH SENSITIVE INDUSTRY AS A MODERATING VARIABLE IN COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

  Sunny Angelia Naibaho , Keulana Erwin , Rina Bukit

  2147-2157

  2025-10-27

  Statistics: 55

• SNACKABLE CONTENT CREATION IN THE DIGITAL AGE: A CASE STUDY OF SOCIAL MEDIA CONTENT PRODUCTION AT NET TV

  Dinda Deva Ferdinandus , Silvanus Alvin

  669-680

  2023-05-07

  Statistics: 654

• THE EFFECTIVENESS OF INSTAGRAM SOCIAL MEDIA MARKETING IN INCREASING BRAND AWARENESS OF THE INTEGRATED STATISTICS SERVICE OF BPS-STATISTICS TANGERANG REGENCY

  Reza Septian Pradana

  916-927

  2026-05-13

  Statistics: 73

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 63

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

  Virdies Nur Cahya , Refius Pradipta Setyanto

  1578-1587

  2025-06-20

  Statistics: 104

• SOCIAL MEDIA MARKETING STRATEGY IN BUILDING CUSTOMER BRAND AWARENESS AT THE GRAND CENTRAL MEDAN HOTEL

  Petrus Lajor Ginting , Endang Sulistya Rini , Sugih Arto Pujangkoro

  1184-1192

  2024-07-17

  Statistics: 83

• DIGITAL TRANSFORMATION IN HORTICULTURAL PRODUCT PROMOTION: THE EFFECTIVENESS OF SOCIAL MEDIA-BASED ADVERTISING STRATEGIES ON INCREASING SALES OF YOUNG FARMERS

  Atik Sukmaningrum

  1720-1725

  2025-08-13

  Statistics: 130

• THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH)

  Manhasa Hira Nur'Asyi AL Utary , Hamdiah , Ikramuddin , Heriyana

  1270-1282

  2026-05-26

  Statistics: 9

• MARKETING INNOVATION IN THE DIGITAL ERA: INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan , Harimukti Wandebori

  1807-1818

  2026-07-16

  Statistics: 0

• INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION YAYASAN AL-AZHAR MEDAN

  Gampang Wicaksono

  1880-1899

  2024-12-30

  Statistics: 96

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 62

• OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

  Saarah Yurva Salsabila

  244-252

  2025-02-25

  Statistics: 58

• SOCIO-ECONOMIC TRANSFORMATION OF FARMERS THROUGH DIVERSIFICATION OF FARMING BUSINESSES IN THE DIGITAL ERA

  Abi Al Mukarrom

  1714-1719

  2025-08-13

  Statistics: 42

• DIGITAL MARKETING COMMUNICATION SUSTAINABLE HOTEL PRACTICE OF ACCOR GROUP IN SOCIAL MEDIA

  Daniel Susilo , Maria Clara K. Santos

  730-743

  2023-05-23

  Statistics: 1466