IMPACT OF E-COMMERCE, HEALTHCARE LOGISTICS, AND CONSUMER TRUST ON MEDICAL PRODUCT SALES
Main Article Content
Diana Pratiwi
Vip Paramarta
Farida Yuliaty
Alexandra DeSousa Guterres
In the era of growing digitalization, e-commerce plays an important role in the distribution of medical products, making it easier for consumers to access medicines, medical devices, and supplements through online platforms. This study aims to analyze the influence of e-commerce, healthcare logistics, and consumer trust on medical product sales. E-commerce in the healthcare sector offers easy access and competitive pricing, but also faces challenges related to product authenticity, transaction security, and applicable regulations. One of the key factors in the success of online medical product sales is efficient logistics, including supply chain management and safe delivery of products. Consumer trust is also a key aspect, where consumers must feel confident in product quality and online transaction security. The method used in this research is a literature review to analyze findings from various academic sources related to health e-commerce, logistics, and consumer trust factors. The results show that an efficient logistics system and high consumer trust play a major role in the success of e-commerce in the healthcare sector. This research provides important insights for the development of safer and more efficient medical product e-commerce business strategies and policies in the future.
Adhi, D. P., Dewi, W. N., & Sulhan, M. A. (2021). Perancangan aplikasi e-commerce produk obat-obatan pada Apotik Bagja Cirebon berbasis web. Jurnal Digit: Digital of Information Technology, 11(2), 155-165.
Adinda, Z., & Azira, M. (2024). Analisis faktor-faktor yang mempengaruhi keputusan pembelian skincare pada e-commerce: Implementasi sistem informasi manajemen. Jurnal Sistem Informasi, Akuntansi dan Manajemen, 4(1), 01-12.
Badan Pusat Statistik. (2022). Statistik Indonesia 2022. Badan Pusat Statistik.
Faradiba, B. (2021). Kepuasan dan kepercayaan pelanggan serta loyalitas pengguna belanja online selama pandemi COVID-19. Ganaya: Jurnal Ilmu Sosial dan Humaniora, 4(1), 21-28.
Faridz, H. M., et al. (2024). Analisis manajemen logistik kesehatan dalam pengadaan dan pendistribusian obat pada instalasi farmasi. Journal Health & Science: Gorontalo Journal Health and Science Community, 8(3), 128-139.
Indahsari, T., & Yuliati, A. (2022). Pengaruh e-commerce dan mata kuliah sistem informasi akuntansi terhadap pengambilan keputusan berwirausaha masa pandemi COVID-19. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 452-471.
Kosasih, V. A. (2017). Perencanaan strategi pemasaran online untuk end-user Pant of Shoes berdasarkan SWOT. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 2(2), 183-190.
Laksana, T. G. (2024). Perlindungan hukum konsumen e-commerce pada produk kesehatan: Pembelajaran pada kejahatan siber. Indo Green Journal, 2(1), 31-44.
Luthfiyah, U. F., Roesdiyanto, R., & Puspitasari, S. T. (2021). Manajemen logistik penyimpanan obat dan vaksin pelayanan kefarmasian puskesmas. Prosiding Seminar Kesehatan Nasional Sexophone.
Pania, S., & Harahap, M. K. (2020). E-commerce penjualan obat herbal pada Toko PO. Propolis dan Herbal Center Medan. REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer, 4(2), 319-325.
Putri, K. A. S., Vania, A., & Fikriah, N. L. (2020). Pengaruh kualitas layanan terhadap kepuasan pelanggan dengan kepercayaan pelanggan sebagai variabel mediasi pada UKM Kharisma Sejahtera. Journal of Industrial Engineering & Management Research, 1(2), 140-152.
Putri, U. A., Prasetijo, A. B., & Purnami, C. T. (2023). Sistem informasi manajemen logistik obat di pelayanan farmasi puskesmas: Literature review. Media Publikasi Promosi Kesehatan Indonesia (MPPKI), 6(6), 1016-1024.
Rastika, D. G. B., Giritikawati, N., & Pramudita, A. W. (2022). Peran industri logistik terhadap keamanan peredaran obat dan makanan. Eruditio: Indonesia Journal of Food and Drug Safety, 3(1), 17-28.
Seipalla, F., Fenska, et al. (2024). A review of e-commerce as part of the excellence movement theory in hospital management system. FIRM Journal of Management Studies, 9(1), 49-57.
Sobandi, A., & Somantri, B. (2020). Pengaruh kepercayaan konsumen terhadap keputusan pembelian secara online. Winter Journal: Imwi Student Research Journal, 1(1), 41-52.
Sudirjo, F., et al. (2023). Analisis dampak strategi pemasaran digital dalam meningkatkan loyalitas pelanggan: Perspektif industri e-commerce. Jurnal Pendidikan Tambusai, 7(2), 7524-7532.
Syahputri, A. N., & Anggoro, D. A. (2020). Penerapan sistem informasi penjualan dengan platform e-commerce pada Perusahaan Daerah Apotek Sari Husada Demak. SINTECH (Science and Information Technology) Journal, 3(1), 58-69.
Wulandari, T. I., et al. (2024). Kewirausahaan dan digitalisasi terhadap pemasaran daring. Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis, 6(2), 210-219.
Yasmin, G. N. S. A. (2019). Peran logistik dalam kemajuan e-commerce di Indonesia. Supply Chain Indonesia, 60-63.
