PUBLIC OPINION FORMATION TOWARD THE FREE NUTRITIOUS MEALS PROGRAM ON SOCIAL MEDIA ‘X’: A STUDY DURING THE PRABOWO-GIBRAN ADMINISTRATION
DOI:
10.54443/morfai.v5i6.3508Published:
2025-07-13Downloads
Abstract
Public opinion encompasses the views, attitudes, and collective reactions of society toward an issue in the public sphere. In the digital era, social media facilitates rapid interaction and information exchange, enabling public opinion to form and spread quickly through online discussions. One of the most discussed public issues in Indonesia is the Free Nutritious Meals Program (MBG), launched during the Prabowo-Gibran administration. The program sparked significant attention and conversations, especially on the platform ‘X’. Although the policy was introduced with positive intentions, such as reducing malnutrition and supporting local farmers, it also raised concerns related to budget, implementation quality, and readiness. This study uses a descriptive quantitative method through an online survey to explore how the public perceives the MBG program on platform ‘X’. A total of 400 respondents were selected using purposive sampling. The questionnaire was based on Abelson’s public opinion theory, covering belief, attitude, and perception. The findings indicate that public opinion on platform ‘X’ leans toward cautious or passive disagreement. Most respondents recognize the good intentions behind the program but remain sceptical about its execution and long-term sustainability. Average scores for belief, attitude, and perception dimensions fall below the threshold of strong agreement. In conclusion, the MBG program is yet to gain widespread public trust on social media. Although not fully rejected, the program’s reception reflects ongoing critical evaluation and hesitant support from users, shaped by both its perceived shortcomings and the dynamic public discourse occurring online.
Keywords:
Public Opinion Free Nutritious Meals Social Media ‘X’ Political CommunicationReferences
Abelson, R. P. (1968). Theories of Cognitive Consistency: A Sourcebook. Rand McNally.
Blumler, J. G. (2015). Core Theories of Political Communication: Foundational and Freshly Minted. Communication Theory, 25(4), 426–438. https://doi.org/10.1111/comt.12077
Bruns, A., & Highfield, T. (n.d.). Is Habermas on Twitter? Social Media and the Public Sphere.
Budiardjo, M. (2024). Dasar-Dasar Ilmu Politik. Gramedia Pustaka Utama.
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (H. Salmon, A. Marks, C. Neve, M. O’Heffernan, & D. C. Felts, Eds.; 5th ed.). SAGE.
Dennison, J. (2024). Emotions: functions and significance for attitudes, behaviour, and communication. In Migration Studies (Vol. 12, Issue 1, pp. 1–20). Oxford University Press. https://doi.org/10.1093/migration/mnad018
Fajri, D. A. (2024, December 3). Makan Bergizi Gratis Rata-rata Rp 10.000 Per Porsi, Bisa Lebih di Daerah Tertentu. TEMPO.
Hamson, Z., Lahi, B., & Nurdin, N. H. (2021). STRATEGI DAN EFEKTIVITAS KOMUNIKASI CSR PT. VALE INDONESIA (TBK) DALAM PEMBENTUKAN OPINI PUBLIK. Jurnal Dakwah Tabligh, 22(1). https://doi.org/10.24252/jdt.v22i1.20715
Indrawan. (2024, October 28). Prabowo: Anak Indonesia Tidak Boleh Lapar, yang Tidak Setuju Jangan Ikut Pemerintahan Saya. Jambione.
Jungherr, A. (2016). Twitter use in election campaigns: A systematic literature review. In Journal of Information Technology and Politics (Vol. 13, Issue 1, pp. 72–91). Routledge. https://doi.org/10.1080/19331681.2015.1132401
Karina, D. (2025, February 12). Anggaran K/L Dipotong demi Biayai MBG, Pengamat: Makan Bergizi Gratis yang Tidak Gratis. KOMPAS.
Liani, D. N., & Rina, N. (2020). Motif Penggunaan Media Sosial Twitter (Studi Deskriptif Kuantitatif Pada Pengikut Akun Twitter @EXOind). Jurnal Humaniora Bina Sarana Informatika, 20(1), 63–71. https://doi.org/10.31294/jc.v19i2
Lin, Y., & Yang, Y. (2024). Political Communication Study: A Review. International Journal of Social Science Studies, 12(5), 12. https://doi.org/10.11114/ijsss.v12i5.7155
Maulana, H. F., & Hastuti. (2022). PERAN BUZZER POLITIK DALAM PEMBENTUKAN OPINI PUBLIK MENDUKUNG ANIES BASWEDAN DI MEDIA SOSIAL TWITTER. Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik Dan Komunikasi Bisnis, 6(1), 111–122.
MAXWELL McCOMBS, B. E., & Shaw, D. L. (1961). THE AGENDA-SETTING FUNCTION OF MASS MEDIA* Downloaded from. Princeton Uni-versity Press. http://poq.oxfordjournals.org/
Mukhroman, I., Ahmad, I., & Gumelar, R. G. (2024). PEMBENTUKAN OPINI PUBLIK PADA PEMILIHAN UMUM 2024 (STUDI KASUS OPINI PUBLIK – SURVEY ELEKTABILITAS CAPRES-CAWAPRES 2024 PASCA DEBAT PERTAMA). Journal Syntax Idea, 6(6).
Nurrafi, D., Rochmaniah, A., Studi, P., Komunikasi, I., Bisnis, F., & Sosial, I. (n.d.). Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet (Opini Masyarakat terhadap Pembangunan Pasar Budaya Pring sewu di Dusun Binangun).
Qadri, M. (2020). PENGARUH MEDIA SOSIAL DALAM MEMBANGUN OPINI PUBLIK. Qaumiyyah: Jurnal Hukum Tata Negara, 1(1). https://doi.org/https://doi.org/10.24239/qaumiyyah.v1i1.4
Soemirat, S., & Ardianto, E. (2010). Dasar-Dasar Public Relation. PT Remaja Rosdakarya.
Sugiyono. (2018). Metode Penelitian Kuantitatif (Setiyawami, Ed.). Alfabeta.
Suhendra, & Selly Pratiwi, F. (2024). Peran Komunikasi Digital dalam Pembentukan Opini Publik: Studi Kasus Media Sosial. Iapa Proceedings Conference, 293. https://doi.org/10.30589/proceedings.2024.1059
Suryadi, E., Darmawan, D., & Mulyadi, A. (2019). Metode Penelitian Komunikasi (P. Latifah, Ed.). PT Remaja Rosdakarya.
Tabroni, R. (2023). Komunikasi Politik Pada Era Digital. Simbiosa Rekatama Media.
Tamiru, Y., Mulugeta, A., Ayelign, A., Jara, D., Melaku, E., & Gebremedhin, S. (2024). Perceived benefits and challenges of school feeding program in Addis Ababa, Ethiopia: a qualitative study. Journal of Nutritional Science, 13, e32. https://doi.org/10.1017/jns.2024.42
TKN Prabowo Luruskan Isu Makan Siang Gratis Baru Dilaksanakan 2029 . (2024, February 16). CNN Indonesia.
Wahid, U. (2016). Komunikasi Politik: Teori, Konsep, dan Aplikasi Pada Era Media Baru. Simbiosa Rekatama Media.
License
Copyright (c) 2025 Bilqis Rizki Vinaya, Astri Wulandari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
