THE EFFECT OF FACEBOOK SOCIAL MEDIA PROMOTION, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF ZACK KREZZ CHIPS (CASE STUDY ON ZACK KREZZ CHIPS CUSTOMERS SEI RAMPAH DISTRICT

Yenni  Mariani Sinurat; Tasya  Nabila

doi:10.54443/morfai.v2i2.354

Vol. 2 No. 2 (2022): July (July-September)

Open Access

Peer Reviewed

THE EFFECT OF FACEBOOK SOCIAL MEDIA PROMOTION, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF ZACK KREZZ CHIPS (CASE STUDY ON ZACK KREZZ CHIPS CUSTOMERS SEI RAMPAH DISTRICT

Authors

Yenni Mariani Sinurat , Tasya Nabila

DOI:

10.54443/morfai.v2i2.354

Published:

2022-07-31

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Abstract

This study aims to determine the effect of Facebook Social Media Promotion, Product Quality and Price on Purchase Decisions for Zack Krezz Chips Customers, Sei Rampah District. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing with a quantitative approach. The sample in this study were 72 respondents using a non-probability sampling technique with a simple random sampling approach. The test tool used is Statistical Product and Service Solutions (SPSS) using SPSS 25 software. The results of this test conclude that Facebook Social Media Promotion has a significant effect on purchasing decisions,

Keywords:

Facebook social media Product Quality Price and Purchase Decision

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Author Biographies

Yenni Mariani Sinurat, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi

Author Origin : Indonesia

<strong>International Review of Practical Innovation, Technology And Green Energy (IRPITAGE)</strong> is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society.This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.

Tasya Nabila, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi

Author Origin : Indonesia

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Mariani Sinurat, Y. ., & Nabila, T. . (2022). THE EFFECT OF FACEBOOK SOCIAL MEDIA PROMOTION, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF ZACK KREZZ CHIPS (CASE STUDY ON ZACK KREZZ CHIPS CUSTOMERS SEI RAMPAH DISTRICT. Multidiciplinary Output Research For Actual and International Issue (MORFAI), 2(2), 483–490. https://doi.org/10.54443/morfai.v2i2.354