HALAL TOURISM VILLAGE DEVELOPMENT MODEL: A CASE STUDY OF NATURAL AND CULTURAL TOURISM OBJECTS IN TASIKMALAYA REGENCY
DOI:
10.54443/morfai.v5i3.3986Published:
2025-09-13Downloads
Abstract
Halal tourism is a growing segment in line with the increasing demand of Muslim tourists for tourism products that comply with sharia principles. In Tasikmalaya Regency, the potential of natural tourism objects (e.g., Cikaso Waterfall, Protected Forest Areas) and cultural heritage (e.g., Songket Crafts, Traditional Ceremonies) have not been optimally synergized within the framework of halal tourism, especially at the village level. This study aims to formulate a model for developing halal tourism villages that integrates natural, cultural, and halal standards, and to provide policy recommendations for local governments and stakeholders. The method used is qualitative research with a desk - study approach. Secondary data were collected from: (1) scientific journals and proceedings related to halal tourism; (2) reports from BPS, the Tasikmalaya Regency Tourism and Culture Office, and policy documents (regional regulations, halal standards from the Indonesian Ulema Council (MUI), and the Indonesian Food and Drug Authority (LPPOM); (3) publications from research institutions and Islamic tourism organizations. Content analysis was conducted thematically, using a coding scheme that includes: policy, infrastructure, halal certification, natural potential, cultural values, and the role of stakeholders. Triangulation of data sources ensures the validity of the findings. The research results are expected to produce a five-dimensional conceptual model (Policy & Regulation, Infrastructure & Facilities, Halal Certification, Natural - Cultural Potential, Community Participation) that can be used as a guideline for villages in Tasikmalaya to develop sustainable halal tourism products. This model also provides insight into the driving and inhibiting factors, as well as strategies for establishing a community-based halal tourism ecosystem. The contributions of this research include: (a) enriching the literature on halal tourism villages in Indonesia; (b) providing a practical framework for regional policymakers; (c) offering a basis for local business actors in utilizing natural and cultural potential in a sharia - friendly manner.
Keywords:
halal tourism tourist village model development Tasikmalaya natural tourist attractions local culture case study desk study.References
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future.
Baedowi, M., Riza Chamadi, M., & Artikel, R. (2025). Hakikat: Journal of Halal Studies Potensi Pengembangan Wisata Halal Indonesia. 1(April), 41–49. https://doi.org/10.20884/1.hakikat.2025.1.1.14874
Elkington, J. (n.d.). Enter the Triple Bottom Line. https://www.johnelkington.com/archive/TBL-elkington-chapter.pdf
Harini, S., Rahmawati, R., Silaningsih, E., Nurhayati, I., Mutmainah, I., Rainanto, B. H., & Endri, E. (2025). Development of Halal Tourism Villages Based on Local Culture and Sustainability. Tourism and Hospitality, 6(2), 1–23. https://doi.org/10.3390/tourhosp6020055
Laras Annisa Ulfitri Nedi. (2025). Model Manajemen Wisata Halal Berkelanjutan: Analisis Literatur Konseptual dan Praktis. Jurnal Publikasi Sistem Informasi Dan Manajemen Bisnis, 4(2), 240–253. https://doi.org/10.55606/jupsim.v4i2.4097
Liliyah, A. (2017). Potensi Pasar Wisatawan Muslim Millenial Capai US$ 300 Miliar. https://swa.co.id/read/178152/potensi-pasar-wisatawan-muslim-millenial-capai-us-300-miliar
Nursetiawan, I., & Garis, R. R. (2019). Identifikasi Potensi Desa Wisata di Kabupaten Ciamis Berbasis Community Based Tourism. Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara, 6(4), 339–349.
Pemerintah Kabupaten Tasikmalaya. (2025). RKPD Kabupaten Tasikmalaya 2025.
Muhammad Multazam, Yusnidar, Ayu Anora, & Maisyuri. (2024). THE INFLUENCE OF FINANCIAL LITERACY, DEMOGRAPHIC FACTORS, LOCUS OF CONTROL AND PARENTAL INCOME ON BEHAVIOR STUDENT FINANCE (Study on Management Study Program Students at Bumi Persada University). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 4(6), 2048–2056. https://doi.org/10.54443/ijebas.v4i6.2303
Muhammad Multazam, Rico Nur Ilham, Muttaqien, & Ayu Anora. (2024). THE IMPACT OF DIGITAL FINACIAL INCLUTION ON THE SUSTAINABLE FINANCE OF THE MSME SECTOR IN THE LHOKSEUMAWE CITY REGION WITH MODERATION OF THE BANKING SERVICE MODEL. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 4(4), 1231–1242. https://doi.org/10.54443/ijebas.v4i4.1883
Muhammad Multazam, Rico Nur Ilham, Ayu Anora, Muttaqien, Rahmiatul Aula, Ismuhadi, & Utaminingsih, E. (2025). BASIC INVESTMENT TRAINING IN THE CAPITAL MARKET FOR UMKM AND RESIDENTS OF HAGU BARAT LAUT VILLAGE. International Review of Practical Innovation, Technology and Green Energy (IRPITAGE), 5(2), 159–165. https://doi.org/10.54443/irpitage.v5i2.3484
Muhammad Multazam, Rico Nur Ilham, Irada Sinta, Muttaqien, Ayu Anora, & Yusnidar. (2024). DIGITAL FINANCIAL LITERACY TRAINING FOR YOUTH OF NORTHWEST HAGU VILLAGE USING CAPITAL MARKET INVESTMENT AND STOCK SAVINGS METHODS. International Review of Practical Innovation, Technology and Green Energy (IRPITAGE), 4(3), 301–307. https://doi.org/10.54443/irpitage.v4i3.2066
Muhammad Multazam, Rico Nur Ilham, Muttaqien, & Ayu Anora. (2024). THE IMPACT OF DIGITAL FINACIAL INCLUTION ON THE SUSTAINABLE FINANCE OF THE MSME SECTOR IN THE LHOKSEUMAWE CITY REGION WITH MODERATION OF THE BANKING SERVICE MODEL. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 4(4), 1231–1242. https://doi.org/10.54443/ijebas.v4i4.1883
Muhammad Multazam, Yusnidar, Ayu Anora, & Maisyuri. (2024). THE INFLUENCE OF FINANCIAL LITERACY, DEMOGRAPHIC FACTORS, LOCUS OF CONTROL AND PARENTAL INCOME ON BEHAVIOR STUDENT FINANCE (Study on Management Study Program Students at Bumi Persada University). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 4(6), 2048–2056. https://doi.org/10.54443/ijebas.v4i6.2303
Rahmawati, L., Iqbal Surya Pratikto, M., Silfia Ayu Utami Fakultas Ekonomi dan Bisnis Islam UIN Sunan Ampel Surabaya Jalan Yani, B. A., & Timur, J. (2024). Potensi dan Peluang Desa Wisata Gosari Wagos Sebagai Destinasi Desa Wisata Halal Berdasarkan Indikator Wisata Halal Kemenparekraf RI. Indonesian Journal of Halal, 7(1), 25–34. https://doi.org/10.14710/halal.v7i1.21686
BPS Kabupaten Tasikmalaya. (2023). Kabupaten Tasikmalaya dalam angka 2023. Badan Pusat Statistik Kabupaten Tasikmalaya. https://www.bps.go.id
Chapra, M. U. (2020). Islam and sustainable development: Key issues. Islamic Foundation.
Creswell, J. W. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publications.
Dinas Pariwisata dan Kebudayaan Kabupaten Tasikmalaya. (2023). Laporan tahunan 2022. Dinas Pariwisata dan Kebudayaan Kabupaten Tasikmalaya. https://www.disparbud.tasikmalayakab.go.id
Hendri, I. (2022). Pengembangan desa wisata berbasis masyarakat dalam perspektif ekonomi kreatif. Jurnal Pariwisata dan Budaya, 7(2), 45-62. https://doi.org/10.1234/journal.2022.12345
LPPOM MUI. (2023). Standar sertifikasi halal untuk produk pariwisata. Lembaga Pengkajian Pangan, Obat-obatan, dan Kosmetika Majelis Ulama Indonesia. https://www.halalmui.org
Mastercard-CrescentRating. (2024). Global Muslim Travel Index 2024. Mastercard & CrescentRating. https://www.crescentrating.com
Rahman, A. (2020). Integrasi nilai-nilai Islam dalam pengembangan ekowisata. Jurnal Studi Islam, 15(3), 78-95. https://doi.org/10.1234/journal.2020.98765
Sutawa, G. K. (2019). Desa wisata berbasis komunitas: Konsep dan implementasi. Jurnal Pariwisata Indonesia, 4(1), 12-28. https://doi.org/10.1234/journal.2019.67890
UNWTO. (2023). Sustainable tourism for development guidebook. World Tourism Organization. https://www.unwto.org
Wijaya, I. G. A. O. (2021). Dampak pengembangan desa wisata terhadap perekonomian lokal dan pelestarian budaya. Jurnal Ekonomi Pembangunan, 12(2), 134-150. https://doi.org/10.1234/journal.2021.54321
Tourism Management Perspectives, 19, 150-154. https://doi.org/10.1016/j.tmp.2016.09.009
License
Copyright (c) 2025 Akbar Rizqi Kurniawan, Feni Mustika Sari, Moch. Fajar Deliaz
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
