HUMAN RESOURCE-BASED ENTREPRENEURSHIP IN ERA OF INDUSTRIAL REVOLUTION 4.0 : A STUDY ON DIGITAL STARTUPS IN MEDAN
Main Article Content
Muhammmad Isa Indrawan
Hasrul Azwar Hasibuan
Elfitra Desy Surya
Rahul Ardian Fikri
The development of the Industrial Revolution 4.0 has brought significant changes in the business world, especially in the digital startup sector. In this context, human resources (HR) are the key elements that determine the success of entrepreneurship. This study aims to analyze the role of human resources in encouraging the success of entrepreneurship in digital startups in Medan City. The approach used is quantitative descriptive with data collection through questionnaires distributed to digital startup actors. Data analysis was carried out using linear regression techniques to test the influence of human resource competencies on business success. The results show that human resource competencies that include innovation skills, mastery of digital technology, adaptive flexibility, and team collaboration have a significant influence on the success of startups. These findings confirm that in the era of the Industrial Revolution 4.0, strengthening the quality and capacity of human resources is a crucial strategy for the growth and sustainability of digital startups. This research provides practical contributions for business actors and local governments in building a digital entrepreneurship ecosystem based on the development of superior human resources.
Al Faruq, M. U., & Suwaji, R. (2024). Work Motivation, Leadership, and Work Discipline Influence on Employee Performance at PT Petronika in Gresik. Jurnal Informasi Dan Teknologi, 6(3), 1–4. https://doi.org/10.60083/jidt.v6i2.575.
Alkatiri, F. A., Indrawati, R., & Nofierni, N. (2024). Factors Affecting Work Motivation: the Moderation Role of the Work Environment. Jurnal Riset Kesehatan Poltekkes Depkes Bandung, 16(2), 495–506. https://doi.org/10.34011/juriskesbdg.v16i2.2597.
Anggraini, N. (2024). The influence of work environment and work motivation on employee performance. Journal of Economics and Business Letters, 4(1), 11–22. https://doi.org/10.55942/jebl.v4i1.273
Fakhira, N. V, & Arief, N. N. (2024). Usulan Employer Branding Dengan Pendekatan Corporate Social Responsibility Untuk Meningkatkan Keterlibatan Karyawan. Jurnal Mirai Management, 9(1), 763–778.
Gandung, M. (2024). the Influence of Discipline and Work Motivation on Employee Performance. International Journal Multidisciplinary Science, 3(1), 51–58. https://doi.org/10.56127/ijml.v3i1.1220.
Hermawati, R., Astuti, E. P., & Handayani, R. (2024). the Influence of Motivation and Work Environment on Employee Performance. International Journal Management and Economic, 3(2), 55–62. https://doi.org/10.56127/ijme.v3i2.1290
Kholifah, N., Nurtanto, M., Mutohhari, F., Subakti, H., Ramadhan, M. A., & Majid, N. W. A. (2024). The mediating role of motivation and professional development in determining teacher performance in vocational schools. Cogent Education, 11(1). https://doi.org/10.1080/2331186X.2024.2421094.
Layek, D., & Koodamara, N. K. (2024). Motivation, work experience, and teacher performance: A comparative study. Acta Psychologica, 245(March). https://doi.org/10.1016/j.actpsy.2024.104217.
Mikro, P. U. (n.d.). Pendampingan Branding Dan Edukasi Sumber Daya. 22–28.
Paijan, P., Anah, S., & Sugiharjo, R. J. (2024). Pengembangan Kompetensi Sumber Daya Manusia Berkarakter Technopreneurship pada UMKM di Kelurahan Meruya Utara. Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO), 2(1), 54–60. https://doi.org/10.58965/jpmsipo.v2i1.29.
Purwanto, S. R., & Meilani, Y. F. C. P. (2024). Transekonomika: Akuntansi , Bisnis dan Keuangan The Influence Of Workload, Work Motivation, And Work Environment On Employee Performance. 4(6), 1105–1115.
Salsabila, S. F., & Achmad, N. (2025). Analysis of Corporate Reputation as an Intervening Variable in the Relationship Between the Influence of E-Recruitment, Employer Branding, and Compensation on the Interest of Generation Z in Applying for Jobs. Proceeding ISETH (International Summit on Science, Technology, and Humanity), 485–495. https://doi.org/10.23917/iseth.5393.
Wahdi, A., Affandi, N., & Umalihayati. (2025). Optimalisasi pengembangan sumber daya alam ditinjau dari konsep entrepreneurship di pondok pesantren al-markaz kabupaten serang. Cendekia Jurnal Pendidikan Dan Pembelajaran, 18(02), 218–238.
Wirausaha, J., Yang, M., & Inovatif, D. A. N. (2025). Edusaintek: Jurnal Pendidikan, Sains dan Teknologi. 12(1), 612–619.
