DIGITAL HR TRANSFORMATION AND ITS INFLUENCE ON EMPLOYEE PERFORMANCE IN LARGE ENTERPRISES
DOI:
10.54443/morfai.v5i6.4452Published:
2025-11-24Downloads
Abstract
This study examines digital HR transformation's impact on employee performance in large enterprises. Using a mixed-methods approach combining survey data and case studies, it analyzes adoption patterns across industries. Results show digital tools enhance productivity (90% impact), engagement (85%), and satisfaction through automation and data-driven insights. However, effectiveness is moderated by leadership commitment, organizational culture, and digital literacy, with significant disparities between technology-intensive sectors and regulated industries. The discussion emphasizes that technological implementation alone is insufficient without supportive human factors. The study concludes that successful transformation requires balancing digital capabilities with human-centered change management, ethical governance, and context-sensitive strategies to achieve sustainable performance improvements and prevent widening organizational disparities in the digital era.
Keywords:
AI-based recruitment, artificial intelligence ethics, algorithmic bias, AI governance, human-technology hybrid modelReferences
Kelvin, M. (2025). Revisiting Digital HR Technologies: Problematizing Assumptions and Theoretical Implications for Organizational Performance. International Journal For Multidisciplinary Research, 7(1). https://doi.org/10.36948/ijfmr.2025.v07i01.34427
Alrousan, A., AlOqaily, A. N., & Tawalbeh, J. (2025). Enhancing Organizational Effectiveness Through Digital HR Transformation. Journal of Posthumanism, 5(5), 1463–1481. https://doi.org/10.63332/joph.v5i5.1519
Bharadwaj, V. (2024). Integrating Artificial Intelligence In Human Resource Management: A Comprehensive Overview. Journal Of Management, 11(3), 71–78. https://doi.org/10.34218/JOM_11_03_006
Bhargavi, K. Y. (2024). Key Drivers of Digital HR Transformation. San International Scientific Publications. https://doi.org/10.59646/imcsc26/192
Budiardjo, E. K., Meyliana, N. A., & Hidayanto, A. N. (2016). The critical success factors for customer relationship management implementation: a systematic literature review. International Journal of Business Information Systems, 23(2), 131. https://doi.org/10.1504/IJBIS.2016.10000210
Evans-Uzosike, I. O., & Okatta, C. G. (2020). The Digital Transformation of HR: Tools, Challenges, and Future Directions. International Journal of Multidisciplinary Research and Growth Evaluation, 1(2), 135–142. https://doi.org/10.54660/.IJMRGE.2020.1.2.135-142
Husen, S., Wahidah, R. N., & Mustajab, D. (2024). Evolution of HRM Strategies in the Digital Age: A Comprehensive Review. Amkop Management Accounting Review (AMAR), 4(1), 42–58. https://doi.org/10.37531/amar.v4i1.1535
Khan, H. D. (2025). A Review on Integration of Digitized Technologies in Human Resource Management. International Journal for Research in Applied Science and Engineering Technology, 13(2), 717–721. https://doi.org/10.22214/ijraset.2025.66897
King, S. F., & Burgess, T. F. (2006). Beyond critical success factors: A dynamic model of enterprise system innovation. International Journal of Information Management, 26(1), 59–69. https://doi.org/10.1016/j.ijinfomgt.2005.10.005
Nyathani, R. (2021). Revolutionizing HR: AI-Driven Digital Transformation for a Competitive Edge. International Journal of Science and Research (IJSR), 10(11), 1465–1469. https://doi.org/10.21275/SR231014133354
Parimalam. I, P., & Dhanabagiyam, S. (2023). Strategic Role of Artificial Intelligence and The Power of Ehrm for Innovative Human Resource Management. Asian Journal of Management, 207–210. https://doi.org/10.52711/2321-5763.2023.00035
Priya, S. (2025). The Impact of Artificial Intelligence and Automation on Human Resources Practices in the IT Sector. International Journal Of Scientific Research In Engineering And Management, 09(06), 1–9. https://doi.org/10.55041/IJSREM50258
Reddy, Mr. Y. K. (2025). Leveraging Technology for Employee Performance: A Study on the Role of Digital Tools in Retail HR Practices. International Scientific Journal of Engineering and Management, 04(05), 1–7. https://doi.org/10.55041/ISJEM03407
Salam, A., & Munawir, M. (2024). Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era. International Journal of Management Science and Information Technology, 4(2), 236–245. https://doi.org/10.35870/ijmsit.v4i2.2910
Zakaria, E., Hadiyan, H., & Lawrence, L. (2025). Impact of Digital Era Transformation on Human Resource Management. APTISI Transactions on Management (ATM), 9(1), 12–19. https://doi.org/10.33050/atm.v9i1.2379
Zehir, C., Karaboğa, T., & Başar, D. (2020). The Transformation of Human Resource Management and Its Impact on Overall Business Performance: Big Data Analytics and AI Technologies in Strategic HRM (pp. 265–279). https://doi.org/10.1007/978-3-030-29739-8_12
License
Copyright (c) 2025 Iwan Lapi, Oktavianti Oktavianti, Rizki Eka Putra Eka Putra
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
