DETERMINANTS OF REPURCHASE INTEREST MEDIATED WITH QRIS ON CULINARY IN PEMATANGSIANTAR CITY
DOI:
10.54443/morfai.v5i6.4567Published:
2025-12-19Downloads
Abstract
The use of digital technology, especially in today's payment system, is increasingly having a significant influence on the development of business businesses, especially culinary. There is a view explaining emerging technologies to optimize the potential for collaboration and collective intelligence to design and launch stronger and more sustainable entrepreneurial initiatives. Research needs to be conducted to illustrate the influence of the use of technology, especially in payment activities, to be able to encourage the role of product quality and user experience on consumers' desire to return to enjoy existing culinary businesses. Based on the existing literature, this article describes the definition and characteristics of users of digital payment systems, namely quick response code Indonesian standard (QRIS). The related dimensions are the understanding of the use of QRIS as a payment method, frequency of use, number of transactions, number of culinary businesses of QRIS providers, transaction cost burden, transaction time, satisfaction, security, and public acceptance. The population and sample in this study are all QRIS users who visit culinary businesses in Pematangsiantar City during the months of March-April 2025. This research method uses quantitative analysis with Structural Equation Modeling (SEM). This article ends with a discussion of the results of the research, namely the use of QRIS is able to encourage quality and user experience in increasing consumer interest in repurchasing in culinary businesses in Pematangsiantar City as well as the research agenda for future studies.
Keywords:
Product_Quality User_Experience QRIS Repurchase_InterestReferences
Adinata, W. et al. (2023) 'The Effect of the Use of QRIS as a Means of Payment on Customer Satisfaction', BUSINESS: Scientific Journal of Business and Entrepreneurship, 1(2), pp. 94–108. Available at: https://journal.csspublishing/index.php/business.
Ananda, A.N. and Jamiat, N. (2021) 'The Influence of Product Quality on Nature Republic's Repurchase Interest', International Journal of ..., 8(2), pp. 1440–1449. Available at: https://www.academia.edu/download/66600386/IJM_12_03_007.pdf.
Asmoro, A.K. and Nuvriasari, A. (2022) 'A Study of Online Repurchase Interest in Generation Z with Perceived Risk, Trust, and Lifestyle as Antecedent Variables', EQIEN - Journal of Economics and Business, 11(04). doi:10.34308/eqien.v11i04.1312.
Azzahra, N.F. and Rahmah, E. (2025) 'Measurement of User Satisfaction of the Circulation Service of the Literature Collection of PDS HB Jassin Using the Webqual Approach (Case Study: Jaklitera Website)', 8(April), pp. 4376–4385.
BPS (2024) Development of the Pematangsiantar City Consumer Price Index December 2024. BPS Indonesia.
Available at: https://siantarkota.bps.go.id/id/pressrelease/2025/01/02/208/perkembangan-indeks-harga-konsumen-kota-pematangsiantar-desember-2024.html.
Daniswara, C.D. et al. (2025) 'The Impact of the Use of QRIS, Perception of Convenience and Security Risk with User Experience Mediating Variables on Food Purchase Decisions at Tom Sushi Restaurant', Scientific Journal of Management and Entrepreneurship, 5(1), pp. 140–152. doi:https://doi.org/10.51903/manajemen.v5i1.962.
Concert, T., Athallah, M.A. and Kamal, I. (2024) 'The Influence of User Experience on Customer Satisfaction in Purchases', Journal of Digital Business Innovation (DIGBI), 2(1), pp. 1–12. doi:https://doi.org/10.36858.
Luther, L., Tiberius, V. and Brem, A. (2020) 'User experience (UX) in business, management, and psychology: A bibliometric mapping of the current state of research', Multimodal Technologies and Interaction, 4(2). doi:10.3390/mti4020018.
Nasih, A.M., Gati, V. and Rahayu, S. (2024) 'The Influence of Ease of Use Perception, Benefit Perception, Trust Perception, Risk Perception and Obstacle Perception on Interest in Using QRIS Mediated by Attitudes towards QRIS', Akunesa Accounting Journal, 12(3), pp. 302–316. doi:10.26740/Akunesa.
Oktavia, G., Voutama, A. and Ridha, A.A. (2024) 'User Experience Analysis on Qris Payment Feature Using the User Questionnaire Method ( Ueq )', Informatics Engineering Student Journal, 8(2), pp. 1957–1961.
Ramayanti, R., Azhar, Z. and Nik Azman, N.H. (2025) 'Factors influencing intentions to use QRIS: A two-staged PLS-SEM and ANN approach', Telematics and Informatics Reports, 17(December 2024). doi:10.1016/j.teler.2024.100185.
Ratnasari, D., Utaminingsih, A. and Kuswardani, D. (2024) 'The Influence of Customer Experience on Intention to Reuse QRIS with Perceived Ease of Use and Perceived Usefulness as Intervening Variables.', Dynasty International Journal of Digital Business and Management, 5(4), pp. 795–804.
Sitohang, F. and Sembiring, S. (2024) 'The Effect of QRIS Payments on the Buying Interest of Mixue Business Consumers', INTECOMS: Journal of Information Technology and Computer Science, 7(2), pp. 330–336. doi:10.31539/intecoms.v7i2.9479.
Widyana, S.F. and Naufal, A.D. (2018) 'Analysis of Production Operational Quality (Survey of PT Aerofood Indonesia) Suci', Journal of Business and Marketing, 3(2), pp. 91–102.
Zalukhu, S. and Lattu, A. (2025) 'The Influence of Using the QRIS Digital Payment Method on Customer Purchasing Decisions', Scientific Journal of Unit Management, 13(1), pp. 445–454. doi:10.37641/jimkes.v13i1.3064.
Zulganef, Z. and Nilasari, I. (2022) 'Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia', DeReMa (Development Research of Management): Journal of Management, 17(2), p. 147. doi:10.19166/derema.v17i2.5867.
License
Copyright (c) 2025 Fitria Halim, Nana Triapnita Nainggolan, Lora Ekana Nainggolan
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
