FEASIBILITY AND STRATEGIC ANALYSIS OF MARKET ENTRY FOR 3D MAPPING SERVICES IN INDONESIA’S EMERGING SECTOR
DOI:
10.54443/morfai.v6i2.4968Published:
2026-01-17Downloads
Abstract
Global advancements in mapping technology contrast with Indonesia’s limited adoption, which remains concentrated in mining and government. As revenue from these sectors declines, PT Geo Indonesia must diversify. This qualitative study examines the feasibility of entering alternative sectors using stakeholder interviews and secondary data. Findings identify three market segments: traditional sectors with slowing demand, emerging engineering sectors facing constraints, and high-potential creative sectors. Analysis reveals favorable external digitalization trends and strong internal technical expertise, despite gaps in marketing and human resources. Application of Porter’s Three Essential Tests confirms that diversification into 3D mapping is attractive and synergistic. The study recommends a dual targeting strategy: prioritizing the creative industry for rapid penetration while building long-term engineering capabilities in architecture, property, and oil and gas. This research provides practical guidance for PT Geo-Indonesia's diversification and market entry strategies in the geospatial sector.
Keywords:
3D mapping Diversification Market Entry Geospatial Services.References
Altyntsev, M. (2021). Application of Laser Scanning Technology to Control The State of Protective Constructions When Transferring Oil Products. InterCarto. InterGIS, 27(1), 377–393. https://doi.org/10.35595/2414-9179-2021-1-27-377-393
Bossler, J. D., Campbell, J. B., McMaster, R. B., & Rizos, C. (2010). Manual of Geospatial Science and Technology. CRC Press.
Bright, D. S. (2022). A Firm’s Micro Environment-Porter’s Five Forces. In Principles of Management. https://ecampusontario.pressbooks.pub/globalmarketing/chapter/5-4-a-firms-micro-environment-porters-five-forces/
Cricelli, L., Mauriello, R., & Strazzullo, S. (2022). Market Analysis for Innovative Services: A Case Study In The Satellite Communication Industry. 2022 The 3rd International Conference on Industrial Engineering and Industrial Management, 92–100. https://doi.org/10.1145/3524338.3524353
David, F. R., & David, F. R. (2017). Strategic Management Concepts and Cases - A Competitive Advantage Approach. Pearson.
Denzin, N. K. (1978). Triangulation: A Case For Methodological Evaluation and Combination. Sociological Methods, 339–357.
Eshetie, G. G., Alemie, B. K., & Wubie, A. M. (2024). Geospatial Technologies In Support of Responsible Land Tenure Governance: A Systematic Review. Geomatica, 76(2), 100014. https://doi.org/10.1016/j.geomat.2024.100014
Freitas, P. S., Gavião Neto, W., Nardelli, V. C., Porto, C., Harrison, A., & Sidahmed, M. (2025, April). Point Cloud Instance Segmentation for Reducing Effort in Oil and Gas Digital Twin Construction. Offshore Technology Conference. https://doi.org/10.4043/35582-MS
Gorban, N. N., Vasiliev, G. G., Salnikov, A. P., & Shitov, S. I. (2020). Development of A Layout of Scanner Stations for Ground-based Laser Scanning of Tanks, Taking Into Account The Requirements for The Deviation In Measurement Results. Neftyanoe Khozyaystvo - Oil Industry, 2, 74–78. https://doi.org/10.24887/0028-2448-2020-2-74-78
Gubanova, O. A., Lovchikov, V. A., Mironchev, A. V., Cheshko, I. D., & Krutolapov, A. S. (2018). Monitoring of Technogenic Destructions of Oil and Gas Facilities using 3D Laser Scanning. International Journal of Engineering & Technology, 7(4.38), 210–212. https://doi.org/10.14419/ijet.v7i4.38.24444
Han, J., Heshmati, A., & Rashidghalam, M. (2020). Circular Economy Business Models with a Focus on Servitization. Sustainability, 12(21), 8799. https://doi.org/10.3390/su12218799
Herman, L., & Řezník, T. (2015). 3D Web Visualization of Environmental Information – Integration of Heterogeneous Data Sources When Providing Navigation and Interaction. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XL-3/W3, 479–485. https://doi.org/10.5194/isprsarchives-XL-3-W3-479-2015
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic Management: Competitiveness & Globalization: Concepts. South-Western Cengage Learning.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Competitiveness & Globalization Concepts and Cases (13th ed.). Cengage.
Kotler, P., & Keller, K. L. (2012). Marketing Management. Prentice Hall.
Padgett, D., & Mulvey, M. S. (2007). Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology. Journal of Retailing, 83(4), 375–391. https://doi.org/10.1016/j.jretai.2007.03.010
Patton, M. Q. (1999). Enhancing The Quality and Credibility of Qualitative Analysis. Health Services Research, 34(5), 1189.
Porter, M. E. (1989). From Competitive Advantage to Corporate Strategy. Harvard Business Review.
Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review.
Wandebori, H. (2019). Manajemen Strategi Dalam Perspektif Indonesia. ITB Press.
Yin, R. K., & Cambell, D. T. (2018). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
Yunna, W., & Yisheng, Y. (2014). The competition situation analysis of shale gas industry in China: Applying Porter’s five forces and scenario model. Renewable and Sustainable Energy Reviews, 40, 798–805. https://doi.org/10.1016/j.rser.2014.08.015
License
Copyright (c) 2026 Husnia Nur Annisa, Harimukti Wandebori
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
