Search

Search Results

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 91

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 106

• THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang

  1090-1100

  2024-10-30

  Statistics: 426

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 168

• THE IMPACT OF DIGITAL PAYMENT, FINANCIAL TECHNOLOGY, AND CONSUMER SERVICE ON INCOME INCREASE FOR TOP 50 MSMEs

  Nurhasanah , Husaini , Nur Afni Yunita , Malika Alia Kasta , Rina Humaira

  901-905

  2024-10-30

  Statistics: 88

• LEGAL PROTECTION FOR CONSUMERS IN CONDUCTING ELECTRONIC TRANSACTIONS

  Imelda Mardayanti

  508-515

  2023-07-31

  Statistics: 164

• LEGAL RESPONSIBILITY OF MARKETPLACES FOR ILLEGAL PRODUCTS: A COMPARATIVE STUDY BETWEEN INDONESIA AND THE EUROPEAN UNION

  Jenda Ingan Mahuli

  2692-2699

  2025-01-30

  Statistics: 58

• THE INFLUENCE OF PERSUASIVE COMMUNICATION ON THE INSTAGRAM ACCOUNT OF MOP (MOTHER OF PEARL) BEAUTY ON CONSUMER BUYING INTEREST

  Devi Amelia Putri , Danang Trijayanto

  3638-3645

  2025-08-09

  Statistics: 109

• FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES

  Chintya Paramita Puspita , Soenar Soekopitojo , Ababil Karhoma Wijaya

  5380-5387

  2025-09-24

  Statistics: 206

• LEGAL PROTECTION FOR CONSUMERS AGAINST SKINCARE PRODUCTS WITHOUT MARKETING PERMITS THAT ARE SOLD FREELY

  Imelda Mardayanti

  1106-1112

  2024-01-30

  Statistics: 202

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 49

• DYNAMICS AND CHALLENGES OF LEGAL PROTECTION IN DIGITAL BUSINESS TRANSACTIONS

  Deswal Arief

  5147-5153

  2025-09-20

  Statistics: 121

• LEGAL ANALYSIS OF THE RESPONSIBILITY OF ONLINE TRANSPORTATION SERVICE PROVIDERS IN PROTECTING CONSUMERS WHO EXPERIENCE ACCIDENTS

  Joan Yaspedo Purba

  3264-3269

  2026-02-07

  Statistics: 3

• E-COMMERCE AND CHANGES IN CONSUMER BEHAVIOUR IN THE ECONOMY 5.0 ERA

  Sigit Sugiardi , Apriyanto , Kevin Hermanto Tupamahu

  587-591

  2025-03-30

  Statistics: 222

• PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES

  Ratni Prima Lita , Rini Rini , Ma'ruf Ma'ruf , Laura Amelia Triani , Husnul Khatimah , M. Fajar Syafrida

  5174-5187

  2025-09-17

  Statistics: 167

• THE EFFECT OF FLASH SALE AND PRICE ON IMPULSE BUYING BEHAVIOR OF MARKETPLACE USERS

  Dewi Andriany , Mutia Arda

  1273-1280

  2024-07-30

  Statistics: 93

• PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

  Djoko Nusantoro , Yudi Nur Supriadi

  7959-7970

  2025-11-17

  Statistics: 209

• THE EFFECT OF CUSTOMER REVIEWS AND PRODUCT QUALITY ON BUYING INTEREST THROUGH PRODUCT UNDERSTANDING (CASE STUDY: GLAD2GLOW)

  Indah Lestari , Nurlaila , Kusmilawaty

  4245-4258

  2025-08-23

  Statistics: 116

• THE INFLUENCE OF PRICES AND PRODUCTS ON PURCHASE DECISIONS AT PAKDE SURIPAN MEATBALL STALLS

  Sukardi , Muhammad Bayu

  8752-8761

  2025-12-10

  Statistics: 48

• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 89

• CONSUMER MEANINGS OF EVERYDAY FOOD ON INSTAGRAM THROUGH THE LENS OF SOCIAL REPRESENTATION THEORY: A REFLECTIVE THEMATIC ANALYSIS

  Andi Sagita , Tanti Novianti , Zenal Asikin

  8413-8424

  2025-12-10

  Statistics: 26

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 167

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 194

• ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION OF THE PURCHASE DECISION (A STUDY ON PT. ADHI PERSADA PROPERTI)

  Hadha Derioktajaya , Farida Indriani

  720-733

  2025-04-13

  Statistics: 215

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 46