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• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 113

• CONSUMER MEANINGS OF EVERYDAY FOOD ON INSTAGRAM THROUGH THE LENS OF SOCIAL REPRESENTATION THEORY: A REFLECTIVE THEMATIC ANALYSIS

  Andi Sagita , Tanti Novianti , Zenal Asikin

  8413-8424

  2025-12-10

  Statistics: 122

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 261

• DESIGN OF SALMON STORAGE PACKAGING TO MAINTAIN QUALITY USING THE QUALITY FUNCTION DEPLOYMENT (QFD) METHOD AND MORPHOLOGICAL CHART

  Lidya Wijaya , Riko Kanady , Indira Ruth Septarini

  3873-3880

  2026-02-28

  Statistics: 141

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 447

• ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION OF THE PURCHASE DECISION (A STUDY ON PT. ADHI PERSADA PROPERTI)

  Hadha Derioktajaya , Farida Indriani

  720-733

  2025-04-13

  Statistics: 270

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 258

• BREACH OF CONTRACT AGAINST CONSUMERS IN CREDIT-BASED HOME PURCHASES AT DR HOUSING COMPLEX, BUKITTINGGI CITY

  Satria Wahyudi

  2505-2511

  2026-01-18

  Statistics: 183

• MACROECONOMIC DOWNTURNS AND PRICE SENSITIVITY IN VOCATIONAL EDTECH: IMPLICATIONS FOR BUSINESS STRATEGY IN SCHOTERS BY RUANGGURU WORK ABROAD PROGRAM

  Najla Rasikha Putri Harza , Harimukti Wandebori

  8027-8035

  2025-11-25

  Statistics: 387

• REVALORISING FOOD PROCESSING WASTE: CONSUMER PERCEPTION OF SEAFOOD- AND VEGETABLE-ENRICHED NOODLES

  Hartono Thios , Diva Andhiny Jato , Valencia Manggala , Michael Ricky Sondak

  3680-3685

  2025-08-02

  Statistics: 115

• UNDERSTANDING OF CONSUMER DEMAND AND THE ABILITY TO COMPETE IN THE CARIBBEAN (LATIN AMERICA).

  Rauzi Ramazalena , Frengki Putra Ramansyah , Muhammad Multazam , Rico Nur Ilham , Irada Sinta

  1645-1648

  2025-01-31

  Statistics: 287

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 38

• THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA

  Rivaldi Sihombing , Syahfrida Hafni Sahir

  8598-8606

  2025-11-28

  Statistics: 336

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 428

• THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN)

  Hutdi Nur Cahyono , Singgih Santoso

  190-201

  2025-02-28

  Statistics: 260

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 324

• THE EFFECT OF THIN CAPITALIZATION, CAPITAL INTENSITY, AND DEFERRED TAX EXPENSE ON TAX AVOIDANCE

  Do’a Fani Febilia , Siti Isnaniati , Dewi Wungkus

  5935-5944

  2025-10-05

  Statistics: 141

• POTENTIAL FOR PLAGIARISM OF TRADEMARKS BASED ON LAW NUMBER 20 OF 2016: A STUDY ON PHILADELPIA BALI AND BLUE PLATE BINTARO

  Pati Matu Zahrah , Tahasak Sahay , Andika Wijaya

  3987-3997

  2026-03-09

  Statistics: 143

• THE EFFECT OF AGE, QUALITY AND GENDER ON CUSTOMERS' INTEREST IN DRINKING COFFEE AT COFFEE SHOP JABU HELA, MEDAN CITY

  Arjun Setiawan Ndraha , Farhan Zacky , Deni Faisal Mirza

  2046-2054

  2024-12-30

  Statistics: 403

• SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN

  Jhony , Mesra B , Muhammad Dharma Tuah Putra Nasution

  7624-7631

  2025-11-10

  Statistics: 234

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON CONSUMER SATISFACTION WITH SMARTPHONES

  Dewi Andriany , Mutia Arda

  2700-2706

  2024-12-30

  Statistics: 211

• ANALYZING AISAS MODEL APPLICATION IN INSTAGRAM MARKETING COMMUNICATION: A CASE STUDY OF A MICRO BUSINESS

  Adenia Safarani , Idola Perdini Putri

  6234-6245

  2026-06-17

  Statistics: 0

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 324

• THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG

  Intan Christina Agtri Saragih , Ratni Prima Lita , Laura Amelia Triani

  4131-4141

  2025-08-31

  Statistics: 422

• THE FORMULATION OF A COMPETITIVE STRATEGY FOR A GROUP CAN USE THE BCG AND SWOT MATRICES

  Gilbert Citra , Felix Yaptanto , Indira Ruth Septarini

  3979-3986

  2026-03-09

  Statistics: 195