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• BREACH OF CONTRACT AGAINST CONSUMERS IN CREDIT-BASED HOME PURCHASES AT DR HOUSING COMPLEX, BUKITTINGGI CITY

  Satria Wahyudi

  2505-2511

  2026-01-18

  Statistics: 58

• MACROECONOMIC DOWNTURNS AND PRICE SENSITIVITY IN VOCATIONAL EDTECH: IMPLICATIONS FOR BUSINESS STRATEGY IN SCHOTERS BY RUANGGURU WORK ABROAD PROGRAM

  Najla Rasikha Putri Harza , Harimukti Wandebori

  8027-8035

  2025-11-25

  Statistics: 190

• REVALORISING FOOD PROCESSING WASTE: CONSUMER PERCEPTION OF SEAFOOD- AND VEGETABLE-ENRICHED NOODLES

  Hartono Thios , Diva Andhiny Jato , Valencia Manggala , Michael Ricky Sondak

  3680-3685

  2025-08-02

  Statistics: 44

• UNDERSTANDING OF CONSUMER DEMAND AND THE ABILITY TO COMPETE IN THE CARIBBEAN (LATIN AMERICA).

  Rauzi Ramazalena , Frengki Putra Ramansyah , Muhammad Multazam , Rico Nur Ilham , Irada Sinta

  1645-1648

  2025-01-31

  Statistics: 205

• THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA

  Rivaldi Sihombing , Syahfrida Hafni Sahir

  8598-8606

  2025-11-28

  Statistics: 189

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 230

• THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN)

  Hutdi Nur Cahyono , Singgih Santoso

  190-201

  2025-02-28

  Statistics: 205

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 119

• THE EFFECT OF THIN CAPITALIZATION, CAPITAL INTENSITY, AND DEFERRED TAX EXPENSE ON TAX AVOIDANCE

  Do’a Fani Febilia , Siti Isnaniati , Dewi Wungkus

  5935-5944

  2025-10-05

  Statistics: 56

• THE EFFECT OF AGE, QUALITY AND GENDER ON CUSTOMERS' INTEREST IN DRINKING COFFEE AT COFFEE SHOP JABU HELA, MEDAN CITY

  Arjun Setiawan Ndraha , Farhan Zacky , Deni Faisal Mirza

  2046-2054

  2024-12-30

  Statistics: 195

• SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN

  Jhony , Mesra B , Muhammad Dharma Tuah Putra Nasution

  7624-7631

  2025-11-10

  Statistics: 124

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON CONSUMER SATISFACTION WITH SMARTPHONES

  Dewi Andriany , Mutia Arda

  2700-2706

  2024-12-30

  Statistics: 92

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 88

• THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG

  Intan Christina Agtri Saragih , Ratni Prima Lita , Laura Amelia Triani

  4131-4141

  2025-08-31

  Statistics: 252

• DETERMINANTS OF REPURCHASE INTEREST MEDIATED WITH QRIS ON CULINARY IN PEMATANGSIANTAR CITY

  Fitria Halim , Nana Triapnita Nainggolan , Lora Ekana Nainggolan

  8590-8597

  2025-12-19

  Statistics: 66

• E-PERCEIVED VALUE AND E-PERCEIVED RISK ON E-LOYALTY WITH E-COMMERCE AS A MODERATING VARIABLE IN CONVENTIONAL BANKING (PRIVATE BANKS) IN INDONESIA

  Nurul Kholifah

  2829-2839

  2026-01-31

  Statistics: 49

• ANALYSIS OF PT X. BUSINESS STRATEGY IN DEVELOPING NEW HOUSING AREA IN BEKASI REGENCY

  Tanya Marcella , Harimukti Wandebori

  7513-7526

  2025-11-01

  Statistics: 278

• THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

  Mutia Arda , Dewi Andriany

  2708-2717

  2024-12-30

  Statistics: 60

• THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY

  Ni Luh Dita Yanti , Ira Nuriya Santi , Maskuri Sutomo , Farid

  281-290

  2025-12-23

  Statistics: 90

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 188

• BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON”

  Vembri Aulia Rahmi , Hadi Ismanto , Suaibatul Aslamiyah , Muhammad Rosyihuddin

  1930-1936

  2026-01-04

  Statistics: 71

• INFLUENCE FEAR OF MISSING OUT (FOMO) AND QUALITY PRODUCT ON PURCHASING DECISIONS CLOTHES THRIFT THROUGH IMPULSE BUYING IN GENERATION Z IN PALU CITY

  Dewa Ayu Diah Resty , Elimawaty Rombe , Muzakir

  2855-2863

  2026-01-31

  Statistics: 66

• EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025

  Riyan Falah Al Wahid , Retno Widowati

  7360-7370

  2025-10-30

  Statistics: 103

• AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE

  Puji Rahayu , Lukmanul Hakim , Dahrul Aman Harahap

  1272-1280

  2025-12-23

  Statistics: 41

• EMPOWERING WOMEN THROUGH THE CREATIVE WOMEN'S GROUP (KWK) PROGRAM IN UJONG TANOH DARAT VILLAGE

  Siti Aminah Rahman , Anggun Triana , Fitriani , Rifaldi , Asmarida , M.Raja Tuleut , Mutiara Hasnah , Nadya Eka Syahrani , Nurul Lisa , Putri Amanda , Primarini Anggra , Resa Nazwa , Sasrianda Waruwu , Virna Rahma Qeysha , Yuwen Serly

  876-882

  2024-10-30

  Statistics: 240