Search

Search Results

• THE INFLUENCE OF UTILITARIAN BENEFITS, SEXUAL ATTRACTIVENESS, AND SOCIAL INTERACTION SUCCESS ON SELF-ESTEEM (A Study on Beauty Clinic Users)

  I Gusti Ayu Wina Fridayanti , Agung Artha Kusuma

  4584-4593

  2026-05-07

  Statistics: 10

• DETERMINANTS OF REPURCHASE INTEREST MEDIATED WITH QRIS ON CULINARY IN PEMATANGSIANTAR CITY

  Fitria Halim , Nana Triapnita Nainggolan , Lora Ekana Nainggolan

  8590-8597

  2025-12-19

  Statistics: 135

• E-PERCEIVED VALUE AND E-PERCEIVED RISK ON E-LOYALTY WITH E-COMMERCE AS A MODERATING VARIABLE IN CONVENTIONAL BANKING (PRIVATE BANKS) IN INDONESIA

  Nurul Kholifah

  2829-2839

  2026-01-31

  Statistics: 182

• ANALYSIS OF PT X. BUSINESS STRATEGY IN DEVELOPING NEW HOUSING AREA IN BEKASI REGENCY

  Tanya Marcella , Harimukti Wandebori

  7513-7526

  2025-11-01

  Statistics: 500

• THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

  Mutia Arda , Dewi Andriany

  2708-2717

  2024-12-30

  Statistics: 131

• THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF CUSTOMER REVIEWS, INFLUENCER, AND PRICE ON PURCHASE DECISIONS OF SOMETHINC BEAUTY PRODUCTS ON SHOPEE

  Rafda Hasna Imamah , Prasetyo Hartanto , Lina Fatimah Lishobrina

  5719-5728

  2026-06-02

  Statistics: 30

• THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY

  Ni Luh Dita Yanti , Ira Nuriya Santi , Maskuri Sutomo , Farid

  281-290

  2025-12-23

  Statistics: 215

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 327

• BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON”

  Vembri Aulia Rahmi , Hadi Ismanto , Suaibatul Aslamiyah , Muhammad Rosyihuddin

  1930-1936

  2026-01-04

  Statistics: 120

• PREDICTIVE MODEL OF INTERNATIONAL TOURIST EXPENDITURE IN BALI FOR THE DEVELOPMENT OF DATA-DRIVEN TOURISM MARKETING STRATEGIES

  Kadek Aglena Parisesa , Luh Putu Mahyuni

  4930-4941

  2026-04-27

  Statistics: 17

• INFLUENCE FEAR OF MISSING OUT (FOMO) AND QUALITY PRODUCT ON PURCHASING DECISIONS CLOTHES THRIFT THROUGH IMPULSE BUYING IN GENERATION Z IN PALU CITY

  Dewa Ayu Diah Resty , Elimawaty Rombe , Muzakir

  2855-2863

  2026-01-31

  Statistics: 436

• EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025

  Riyan Falah Al Wahid , Retno Widowati

  7360-7370

  2025-10-30

  Statistics: 233

• THE EFFECT OF EVENT ACTIVATION ON BRAND AWARENESS AND ITS IMPLICATIONS ON PURCHASE INTENTION OF PROMAG HERBAL PRODUCTS IN BANDUNG

  Gia Ginanjar , Nur Hayati

  5623-5639

  2026-05-30

  Statistics: 0

• AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE

  Puji Rahayu , Lukmanul Hakim , Dahrul Aman Harahap

  1272-1280

  2025-12-23

  Statistics: 126

• EMPOWERING WOMEN THROUGH THE CREATIVE WOMEN'S GROUP (KWK) PROGRAM IN UJONG TANOH DARAT VILLAGE

  Siti Aminah Rahman , Anggun Triana , Fitriani , Rifaldi , Asmarida , M.Raja Tuleut , Mutiara Hasnah , Nadya Eka Syahrani , Nurul Lisa , Putri Amanda , Primarini Anggra , Resa Nazwa , Sasrianda Waruwu , Virna Rahma Qeysha , Yuwen Serly

  876-882

  2024-10-30

  Statistics: 286

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 175

• TRANSFORMING HALAL BUSINESS MANAGEMENT THROUGH DIGITAL INNOVATION AND SPIRITUAL ENTREPRENEURSHIP

  Muhammad Umar Maya Putra , Zuhrinal M Nawawi , Muhammad Ramadhan

  7182-7190

  2025-10-29

  Statistics: 808

• UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH

  Tania Azahra , Ilma Aulia Zaim

  519-528

  2025-12-19

  Statistics: 27

• THE INFLUENCE OF NUTRITION AWARENESS ON COW'S MILK CONSUMPTION IN INDONESIA

  Nadia Rilla Dzakiyya

  671-676

  2025-04-17

  Statistics: 172

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 166

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE

  Nur Adinda , Ikramuddin , Teuku Zulkarnaen , Mohd Heikal

  816-827

  2024-10-23

  Statistics: 85

• FILLER ENGINEERING IN WOOD–PLASTIC COMPOSITES: A REVIEW OF MECHANICAL PERFORMANCE, INTERFACIAL BEHAVIOR, AND FAILURE MECHANISMS

  Cahyo Budiyantoro , Johanes Wawan Joharwan

  4516-3531

  2026-03-26

  Statistics: 138

• INCREASING THE ADDED VALUE OF BROILERS IN LHOKSEUMAWE CITY BY DEVELOPING SUPPLY CHAIN AND FOOD BALANCE MODELS

  Umaruddin Usman , Likdanawati , Cut Putri Mellita Sari , Ichsan

  267-274

  2021-12-16

  Statistics: 348

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 443

• THE INFLUENCE OF THE MARKETING MIX ON PURCHASING DECISIONS FOR THRIFT IN LHOKSEUMAWE CITY

  Suci Ramandhani , Adnan , Ikramuddin , Zulfan

  1019-1024

  2024-01-29

  Statistics: 248