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• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 91

• TRANSFORMING HALAL BUSINESS MANAGEMENT THROUGH DIGITAL INNOVATION AND SPIRITUAL ENTREPRENEURSHIP

  Muhammad Umar Maya Putra , Zuhrinal M Nawawi , Muhammad Ramadhan

  7182-7190

  2025-10-29

  Statistics: 491

• UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH

  Tania Azahra , Ilma Aulia Zaim

  519-528

  2025-12-19

  Statistics: 17

• THE INFLUENCE OF NUTRITION AWARENESS ON COW'S MILK CONSUMPTION IN INDONESIA

  Nadia Rilla Dzakiyya

  671-676

  2025-04-17

  Statistics: 103

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 70

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE

  Nur Adinda , Ikramuddin , Teuku Zulkarnaen , Mohd Heikal

  816-827

  2024-10-23

  Statistics: 74

• INCREASING THE ADDED VALUE OF BROILERS IN LHOKSEUMAWE CITY BY DEVELOPING SUPPLY CHAIN AND FOOD BALANCE MODELS

  Umaruddin Usman , Likdanawati , Cut Putri Mellita Sari , Ichsan

  267-274

  2021-12-16

  Statistics: 326

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 166

• THE INFLUENCE OF THE MARKETING MIX ON PURCHASING DECISIONS FOR THRIFT IN LHOKSEUMAWE CITY

  Suci Ramandhani , Adnan , Ikramuddin , Zulfan

  1019-1024

  2024-01-29

  Statistics: 235

• THE IMPACT OF HALAL LOGOS AND HALAL LOGOS OF COUNTRY OF ORIGIN (COO) ON THE PURCHASE OF PACKAGED FOOD FROM ABROAD IN LHOKSEUMAWE CITY

  Rasyidusman Hannamara Furqan Nur , Ratnawati Ratnawati

  3441-3448

  2025-07-08

  Statistics: 143

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 236

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 283

• INNOVATIVE USE OF BANANA PEEL FLOUR IN BROWNIES PRODUCTION: NUTRITIONAL AND SENSORY IMPACTS

  Natalia Angel Auwdinata , Nazwa Nakiyah Nabila , Khadijah Raihana Putri Nufrianto , Michael Ricky Sondak

  3671-3679

  2025-08-02

  Statistics: 113

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 108

• THE INFLUENCE OF SOCIAL MEDIA PLATFORMS, MARKETING TECHNIQUES AND E-COMMERCE ON CUSTOMER BUYING INTEREST IN COFFEE SHOPS PICKING IN BINJAI

  Nathaly Orient , Novellyn Wigo , M. Fadhlan Mirza , Deni Faisal Mirza

  5046-5056

  2025-09-20

  Statistics: 135

• THE EFFECT OF SERVICE QUALITY AND PROMOTION MEDIATED BY CONSUMER SATISFACTION ON CUSTOMER LOYALTY AT CV. ANANDA LINK

  Raehan Ananda , Muh Abdul Aziz , Muhammad Khairul Amal

  3237-3247

  2026-02-07

  Statistics: 6