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• THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA

  Shinta Khusnatul Fadilah , Ignatia Martha Hendrati , Sugeng Purwanto

  893-902

  2025-12-23

  Statistics: 109

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 214

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 201

• VISUAL QUALITY AND THUMBNAILS: HOW E-COMMERCE PLATFORMS SHAPE CONSUMER PURCHASE BEHAVIOR

  Jazzlynne Kenzie Santoso , Hajar , Whitney Laurens , Putri Cahyati , Nivi Fictorianus , Michael Ricky Sondak

  3686-3694

  2025-08-02

  Statistics: 145

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 248

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 417

• THE EFFECT OF FLASH SALE AND PRICE ON IMPULSE BUYING BEHAVIOR OF MARKETPLACE USERS

  Dewi Andriany , Mutia Arda

  1273-1280

  2024-07-30

  Statistics: 138

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 238

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 150

• THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang

  1090-1100

  2024-10-30

  Statistics: 732

• LEGAL REVIEW OF THE TAKEOVER OF CONSUMER SHOPPING POINTS BY MINIMARKET EMPLOYEES FROM THE PERSPECTIVE OF CRIMINAL ACTS OF FRAUD

  Anggi Anggraini Putri , Kristian , Claudia Yuni Pramita

  3773-3784

  2026-02-25

  Statistics: 198

• PREDICTIVE MODEL OF INTERNATIONAL TOURIST EXPENDITURE IN BALI FOR THE DEVELOPMENT OF DATA-DRIVEN TOURISM MARKETING STRATEGIES

  Kadek Aglena Parisesa , Luh Putu Mahyuni

  4930-4941

  2026-04-27

  Statistics: 9

• PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

  Djoko Nusantoro , Yudi Nur Supriadi

  7959-7970

  2025-11-17

  Statistics: 254

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 230

• MACROECONOMIC DOWNTURNS AND PRICE SENSITIVITY IN VOCATIONAL EDTECH: IMPLICATIONS FOR BUSINESS STRATEGY IN SCHOTERS BY RUANGGURU WORK ABROAD PROGRAM

  Najla Rasikha Putri Harza , Harimukti Wandebori

  8027-8035

  2025-11-25

  Statistics: 365

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 316

• SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN

  Jhony , Mesra B , Muhammad Dharma Tuah Putra Nasution

  7624-7631

  2025-11-10

  Statistics: 216

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 317

• THE INFLUENCE OF UTILITARIAN BENEFITS, SEXUAL ATTRACTIVENESS, AND SOCIAL INTERACTION SUCCESS ON SELF-ESTEEM (A Study on Beauty Clinic Users)

  I Gusti Ayu Wina Fridayanti , Agung Artha Kusuma

  4584-4593

  2026-05-07

  Statistics: 0

• E-PERCEIVED VALUE AND E-PERCEIVED RISK ON E-LOYALTY WITH E-COMMERCE AS A MODERATING VARIABLE IN CONVENTIONAL BANKING (PRIVATE BANKS) IN INDONESIA

  Nurul Kholifah

  2829-2839

  2026-01-31

  Statistics: 172

• EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025

  Riyan Falah Al Wahid , Retno Widowati

  7360-7370

  2025-10-30

  Statistics: 215

• AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE

  Puji Rahayu , Lukmanul Hakim , Dahrul Aman Harahap

  1272-1280

  2025-12-23

  Statistics: 107

• EMPOWERING WOMEN THROUGH THE CREATIVE WOMEN'S GROUP (KWK) PROGRAM IN UJONG TANOH DARAT VILLAGE

  Siti Aminah Rahman , Anggun Triana , Fitriani , Rifaldi , Asmarida , M.Raja Tuleut , Mutiara Hasnah , Nadya Eka Syahrani , Nurul Lisa , Putri Amanda , Primarini Anggra , Resa Nazwa , Sasrianda Waruwu , Virna Rahma Qeysha , Yuwen Serly

  876-882

  2024-10-30

  Statistics: 286

• UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH

  Tania Azahra , Ilma Aulia Zaim

  519-528

  2025-12-19

  Statistics: 27

• THE INFLUENCE OF NUTRITION AWARENESS ON COW'S MILK CONSUMPTION IN INDONESIA

  Nadia Rilla Dzakiyya

  671-676

  2025-04-17

  Statistics: 155