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• UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH

  Tania Azahra , Ilma Aulia Zaim

  519-528

  2025-12-19

  Statistics: 29

• THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY

  Desi Asmanianti , Indrayani , Mohamad Gita Indrawan , Chablullah Wibisono , Bambang Satriawan , Ngaliman

  733-741

  2023-10-30

  Statistics: 512

• EXPLORING ANTICIPATED WARM GLOW IN SUSTAINABLE FOOD CONSUMPTION: A SYSTEMATIC LITERATURE REVIEW

  Qurrotul Uyun , Olaf Ingmar , Tessa Azzahra , Fitriana Puji Astuti , Rismono , Umar Aminudin , Imam Syafii , Nasrowi Danu , Khairun Nisa , Agung Dharmawan Buchdadi

  583-596

  2025-12-13

  Statistics: 275

• THE INFLUENCE OF UTILITARIAN BENEFITS, SEXUAL ATTRACTIVENESS, AND SOCIAL INTERACTION SUCCESS ON SELF-ESTEEM (A Study on Beauty Clinic Users)

  I Gusti Ayu Wina Fridayanti , Agung Artha Kusuma

  4584-4593

  2026-05-07

  Statistics: 87

• LEGAL PROTECTION FOR CONSUMERS AGAINST MEDICINAL PRODUCTS THAT POSE HEALTH RISKS: OPTIMIZING THE SUPERVISORY ROLE OF THE INDONESIAN FOOD AND DRUG AUTHORITY (BPOM) FROM THE PERSPECTIVE OF THE RULE OF LAW

  Aulia Jasmine Ayu Malika , Himawan Sugiharto , Soesi Idayanti

  2026-07-31

  Statistics: 0

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND BRAND AMBASSADOR ON MS GLOW PURCHASE DECISIONS IN BATURITI, TABANAN REGENCY, BALI PROVINCE

  Ni Ketut Oni Widarianti , Ni Made Ary Widiastini , Putu Indah Rahmawati

  5202-5215

  2026-05-03

  Statistics: 109

• SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN

  Jhony , Mesra B , Muhammad Dharma Tuah Putra Nasution

  7624-7631

  2025-11-10

  Statistics: 325

• ANALYSIS OF SOCIAL FORESTRY BUSINESS MANAGEMENT IN FOREST MANAGEMENT UNIT (FMU) REGION I STABAT LANGKAT REGENCY

  Zumar Halim Rambe , Oding Affandi , Delvian Delvian

  1111-1119

  2025-05-21

  Statistics: 161

• ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON SERVICE CUSTOMER SATISFACTION AT KOODA EASY YOU IN LHOKSEUMAWE CITY

  T. Edyansyah , Rico Nur Ilham , Muhammad Roni

  1688-1697

  2025-01-30

  Statistics: 290

• THE EFFECT OF DISCOUNTS, BRAND IMAGE, AND BRAND TRUST ON CONSUMER SATISFACTION AT MATAHARI DEPARTMENT STORE IN PALU CITY

  Moh. Rio Ferdinand , Syamsul Bachri , Zakiyah Zahara , Mohammad Zeylo Auriza

  3401-3413

  2026-03-30

  Statistics: 198

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 387

• THE CORPORATE ADVANTAGE OF LEVERAGING DETERMINANTS IN THE VOLUNTARY CARBON OFFSET IN INDONESIA'S NEW CAPITAL CITY

  Adinda Dyah Pitaloka , Poppy Alvianolita Sanistasya

  930-936

  2025-04-26

  Statistics: 172

• SUPERVISORY MECHANISMS IN CONSUMER PROTECTION FOR FLIGHT DELAYS (COMPARATIVE STUDY: INDONESIA AND MALAYSIA)

  Agus Mahardika , Ema Nurkhaerani

  6890-6906

  2026-07-11

  Statistics: 27

• INVESTIGATION OF EWOM ON GREEN PRODUCT PURCHASE INTENTION AMONG GEN Z : INTEGRATING OF EWOM ADOPTION

  Toni Ahmad Subekti , Fitra Mulya , Junifar Akmal

  7403-7411

  2025-10-30

  Statistics: 271

• THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY (CASE STUDY AT CAFE UNCLE SAM LUBUK PAKAM)

  Septiana Handayani Sagala , Sukaria Sinulingga , Sugiharto

  702-710

  2024-08-15

  Statistics: 254

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 331

• THE EFFECT OF CUSTOMER REVIEWS AND PRODUCT QUALITY ON BUYING INTEREST THROUGH PRODUCT UNDERSTANDING (CASE STUDY: GLAD2GLOW)

  Indah Lestari , Nurlaila , Kusmilawaty

  4245-4258

  2025-08-23

  Statistics: 378

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 205

• LEGAL RESPONSIBILITY OF MARKETPLACES FOR ILLEGAL PRODUCTS: A COMPARATIVE STUDY BETWEEN INDONESIA AND THE EUROPEAN UNION

  Jenda Ingan Mahuli

  2692-2699

  2025-01-30

  Statistics: 134

• PUBLIC PERCEPTION OF THE POSITIVE AND NEGATIVE IMPACTS OF ONLINE LOANS IN THE DIGITAL ERA IN SERANG CITY

  Helmas Septiyo Hadi , Abu Naim , Sena Atmaja , Mardi

  5632-5641

  2025-09-29

  Statistics: 245

• THE INFLUENCE OF THE MARKETING MIX ON PURCHASING DECISIONS FOR THRIFT IN LHOKSEUMAWE CITY

  Suci Ramandhani , Adnan , Ikramuddin , Zulfan

  1019-1024

  2024-01-29

  Statistics: 257

• THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA

  Nuraisyah Vilda Agustin Detuage , Henny Welsa , Ambar Lukitaningsih

  593-600

  2025-04-07

  Statistics: 232

• EXPORT MARKETING STRATEGY FOR BALI’S SALAK GULA PASIR FRUIT IN AN EFFORT TO INCREASE SALES IN THE INTERNATIONAL MARKET

  Alfon Syaputra , Ni Putu Nina Eka Lestari

  7221-7231

  2025-11-19

  Statistics: 339

• LEGAL ASPECTS OF CONSUMER PROTECTION IN PROTECTING THE MENTAL HEALTH OF ONLINE GAME PLAYERS

  Hansto Ruben Gusti Oscar

  1626-1636

  2025-03-25

  Statistics: 188

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 69