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• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 200

• THE EFFECT OF EASE OF TRANSACTIONS AND DISCOUNTS ON CUSTOMER LOYALTY AND THE IMPACT ON CUSTOMER SATISFACTION OF FUND USERS (CASE STUDY OF CONSUMERS AT KANAYA MOBILE & BRILINK STORES IN SEI RAMPAH)

  Yenni Arfah , Yenni Mariani Sinurat , Yomeini Margareth Sagala , Yusen Cindranata

  977-984

  2024-01-16

  Statistics: 649

• HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM

  Nindya Kalisha Putri , Ilma Aulia Zaim

  511-518

  2025-12-19

  Statistics: 29

• THE ROLE OF THE SOUTH HALMAHERA REGENCY INDUSTRY AND TRADE DEPARTMENT IN THE SALE OF THRIFTING GOODS

  Dahlai Hasim , Mardia Ibrahim , Muhammad Amin Hanafi , Arief Budiono

  5851-5861

  2026-06-01

  Statistics: 143

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 290

• SUPPLY CHAIN ANALYSIS OF DRIED CENTIPEDES (Chilopoda) AT CV WURIZKY, PERBAUNGAN DISTRICT, KABUPATEN SERDANG BEDAGAI

  Yudha Andriansyah Putra , Khairunnisa Rangkuti , Agung Bimantara

  1267-1272

  2024-07-30

  Statistics: 104

• BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON”

  Vembri Aulia Rahmi , Hadi Ismanto , Suaibatul Aslamiyah , Muhammad Rosyihuddin

  1930-1936

  2026-01-04

  Statistics: 151

• THE INFLUENCE OF PERSUASIVE COMMUNICATION OF TIKTOK SHOP LIVE SHOPPING BRAND AMBASSADOR GLAD2GLOW ON BUYING INTEREST

  Oktavia Sri Wahyuni , Danang Trijayanto

  3657-3664

  2025-08-09

  Statistics: 335

• THE IMPACT OF HALAL LOGOS AND HALAL LOGOS OF COUNTRY OF ORIGIN (COO) ON THE PURCHASE OF PACKAGED FOOD FROM ABROAD IN LHOKSEUMAWE CITY

  Rasyidusman Hannamara Furqan Nur , Ratnawati Ratnawati

  3441-3448

  2025-07-08

  Statistics: 234

• DRIVING IMPULSE BUYING ON TIKTOK SHOP AN S-O-R PERSPECTIVE ON THE ROLE POSITIVE EMOTIONS AS AN MEDIATOR

  Ade Kafa Bih , M. Ridwan Basalamah , Mohamad Bastomi

  3617-3627

  2026-02-28

  Statistics: 437

• DYNAMICS AND CHALLENGES OF LEGAL PROTECTION IN DIGITAL BUSINESS TRANSACTIONS

  Deswal Arief

  5147-5153

  2025-09-20

  Statistics: 270

• LEGAL ANALYSIS OF THE USE OF BUYBACK GUARANTEES TO SUPPORT DEVELOPER BUSINESS CAPITALIZATION AND MARKETING

  Juli Purwanti , Henry Aspan , Fitri Rafianti

  5272-5278

  2026-05-16

  Statistics: 19

• THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF CUSTOMER REVIEWS, INFLUENCER, AND PRICE ON PURCHASE DECISIONS OF SOMETHINC BEAUTY PRODUCTS ON SHOPEE

  Rafda Hasna Imamah , Prasetyo Hartanto , Lina Fatimah Lishobrina

  5719-5728

  2026-06-02

  Statistics: 97

• PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES

  Ratni Prima Lita , Rini Rini , Ma'ruf Ma'ruf , Laura Amelia Triani , Husnul Khatimah , M. Fajar Syafrida

  5174-5187

  2025-09-17

  Statistics: 438

• THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY

  Anggita Prinanda , Rusydi Abubakar , Sapna Biby , T. Edyansyah

  576-581

  2024-07-21

  Statistics: 249

• INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES

  Aulia Salsabila , Muzakir , Umar Syarifuddin , Faruq Lamusa

  1631-1638

  2025-12-27

  Statistics: 200

• REVALORISING FOOD PROCESSING WASTE: CONSUMER PERCEPTION OF SEAFOOD- AND VEGETABLE-ENRICHED NOODLES

  Hartono Thios , Diva Andhiny Jato , Valencia Manggala , Michael Ricky Sondak

  3680-3685

  2025-08-02

  Statistics: 154

• THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON REPURCHASE INTENTION OF NEW BALANCE SHOES IN PALU CITY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION

  Rejeki Tri Diva , Syamsul Bahri Dg. Parani , Ponirin , Mohammad Zeylo Auriza

  7305-7316

  2026-07-29

  Statistics: 3

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 503

• THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang

  1090-1100

  2024-10-30

  Statistics: 872

• ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION

  Sarah Madaniah , Arlina Nurbaity Lubis , Endang Sulistya Rini

  1575-1588

  2025-05-29

  Statistics: 216

• LEGAL REVIEW OF THE PROTECTION OF CONSUMER PERSONAL DATA IN E-COMMERCE TRANSACTIONS UNDER LAW NUMBER 27 OF 2022

  Muhammad Syafei , Rahmayanti

  4663-4668

  2026-04-27

  Statistics: 64

• THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG

  Intan Christina Agtri Saragih , Ratni Prima Lita , Laura Amelia Triani

  4131-4141

  2025-08-31

  Statistics: 456

• CIVIL LIABILITY OF BUSINESS OPERATORS IN TRADITIONAL HEALTH SERVICES THAT CAUSE HARM TO CLIENTS

  Teguh Adi Partama , Carolina , Imam Ropii , Marsudi Dedi Putra

  1127-1133

  2025-12-21

  Statistics: 222

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 205