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• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 865

• IMPACT EMOTIONAL BRANDING TO SATISFACTION CONSUMER MEDIATED BY G2G PRODUCT PURCHASE DECISIONS OF GEN Z CONSUMERS IN PALU CITY

  Yolandari , Syamsul Bachri , Elimawaty Rombe , Farid

  8373-8383

  2026-09-21

  Statistics: 30

• THE INFLUENCE OF PERSUASIVE COMMUNICATION ON THE INSTAGRAM ACCOUNT OF MOP (MOTHER OF PEARL) BEAUTY ON CONSUMER BUYING INTEREST

  Devi Amelia Putri , Danang Trijayanto

  3638-3645

  2025-08-09

  Statistics: 1111

• THE EFFECT OF DISCOUNTS, BRAND IMAGE, AND BRAND TRUST ON CONSUMER SATISFACTION AT MATAHARI DEPARTMENT STORE IN PALU CITY

  Moh. Rio Ferdinand , Syamsul Bachri , Zakiyah Zahara , Mohammad Zeylo Auriza

  3401-3413

  2026-03-30

  Statistics: 594

• THE INFLUENCE OF TRUST AND SATISFACTION ON LOYALTY CUSTOMERS AT UKM DNA COLLECTION SUMENEP CITY

  Rifki Abrory , Fullchis Nurtjahjani , Yosi Afandi

  791-803

  2024-10-10

  Statistics: 454

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 1287

• THE EFFECT OF EVENT ACTIVATION ON BRAND AWARENESS AND ITS IMPLICATIONS ON PURCHASE INTENTION OF PROMAG HERBAL PRODUCTS IN BANDUNG

  Gia Ginanjar , Nur Hayati

  5623-5639

  2026-05-30

  Statistics: 328

• THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY AT CV. MUTIARA TIMUR

  Aden Akbar G , Muh Abdul Aziz , Muhammad Khairul Amal

  3186-3195

  2026-02-07

  Statistics: 853

• LEGAL PROTECTION FOR CONSUMERS AGAINST SKINCARE PRODUCTS WITHOUT MARKETING PERMITS THAT ARE SOLD FREELY

  Imelda Mardayanti

  1106-1112

  2024-01-30

  Statistics: 436

• VISUAL QUALITY AND THUMBNAILS: HOW E-COMMERCE PLATFORMS SHAPE CONSUMER PURCHASE BEHAVIOR

  Jazzlynne Kenzie Santoso , Hajar , Whitney Laurens , Putri Cahyati , Nivi Fictorianus , Michael Ricky Sondak

  3686-3694

  2025-08-02

  Statistics: 631

• IMPROVING FRONTLINER MERCHANDISER CAPABILITY THROUGH STANDARDIZED ONBOARDING: A CASE STUDY IN THE FMCG INDUSTRY

  Aprilianto Setyawan , Aurik Gustomo

  2034-2051

  2026-01-08

  Statistics: 91

• THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN)

  Adnan , Nadhila Isara , Naufal Bachri , Rahmaniar

  5233-5243

  2025-09-20

  Statistics: 393

• ADOPTION OF E-COMMERCE PLATFORMS AMONG KASHMIRI ENTREPRENEURS: TRENDS AND CHALLENGES

  Amir Arshid , Asif Bashir

  1500-1508

  2025-01-26

  Statistics: 665

• CORNCOB BIOMASS TRANSFORMATION INTO BRIQUETTES BY BUMDES MITRA JAYA: A FEASIBILITY STUDY AND MARKET DEVELOPMENT STRATEGY

  Arief Muhazir Insandi , Tampe Tuah Malem Ginting

  5199-5205

  2025-09-14

  Statistics: 1334

• STRATEGY TO INCREASE CUSTOMER INTEREST IN GOLD PAWN PRODUCTS AT PT. BANK ACEH SYARIAH LHOKSEUMAWE BRANCH

  Hamdiah , Likdanawati , Khairina AR , Sutriani , Sofatun Nisa

  1065-1076

  2024-01-31

  Statistics: 608

• FROM CAPTIVE TO NON-CAPTIVE: LEVERAGING VERTICAL INTEGRATION FOR MARKET EXPANSION AT PT. PETRO ENERGY

  Lailly Novila Hakim , Harimukti Wandebori

  7205-7212

  2026-07-16

  Statistics: 583

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 107

• ANALYSIS OF THE INFLUENCE OF REVIEWS AND RATINGS OF FASHION 99K OUTLET PRODUCTS ON CONSUMER PURCHASING DECISIONS ON SHOPEE

  Monica Carissa Euginia , Vidya Kusumawardani

  3580-3588

  2025-08-09

  Statistics: 567

• ANALYSIS OF SOCIAL FORESTRY BUSINESS MANAGEMENT IN FOREST MANAGEMENT UNIT (FMU) REGION I STABAT LANGKAT REGENCY

  Zumar Halim Rambe , Oding Affandi , Delvian Delvian

  1111-1119

  2025-05-21

  Statistics: 790

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 1122

• GREEN ECONOMY IMPLEMENTATION STRATEGY FOR MSMEs IN ACEH BESAR TO ENCOURAGE SUSTAINABLE ECONOMIC DEVELOPMENT

  Saiful Bahgia , Sari Yulis Terfiadi , Hamdani , Hasbi

  5244-5255

  2025-09-13

  Statistics: 1303

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 525

• THE INFLUENCE OF THE MARKETING MIX ON PURCHASING DECISIONS FOR THRIFT IN LHOKSEUMAWE CITY

  Suci Ramandhani , Adnan , Ikramuddin , Zulfan

  1019-1024

  2024-01-29

  Statistics: 427

• THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY

  Iskandarsyah , Sapna Biby , Ikramuddin , Jullimursyida , Nurainun , Heriyana

  2583-2596

  2026-01-22

  Statistics: 601

• BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON”

  Vembri Aulia Rahmi , Hadi Ismanto , Suaibatul Aslamiyah , Muhammad Rosyihuddin

  1930-1936

  2026-01-04

  Statistics: 510