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• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 339

• ANALYSIS OF THE APPLICATION OF GREEN ACCOUNTING ON THE FINANCIAL PERFORMANCE OF PT UNILEVER INDONESIA TBK

  Amru Usman , Rina Iklima , Utia Rahmi , Safriana , Herlina BR Sihotang

  495-507

  2023-04-30

  Statistics: 623

• TRANSFORMATION OF JUVENILE DELINQUENCY AMONG GEN Z: BETWEEN PHYSICAL SPACE AND THE VIRTUAL WORLD

  Nadya Grestyana , Melia Sintha , Vivi Friskila Angela , Gradila Apriani , Iin Aprillina

  2351-2357

  2026-01-16

  Statistics: 375

• INTERNAL COMMUNICATION OF THE ORGANIZATION IN THE EMPLOYEE MUTATION PROCESS OF THE DIRECTORATE GENERAL OF CUSTOMS AND EXCISE IN 2024

  Irsan Febriansyah

  3957-3964

  2026-03-09

  Statistics: 189

• THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY

  Sukardi , Muhammad Deva Erlangga

  1843-1850

  2026-01-06

  Statistics: 69

• ENHANCING CONTENT MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE: A STRATEGIC FRAMEWORK

  Chalirafi

  1969-1706

  2025-01-30

  Statistics: 328

• THE INFLUENCE OF E-COMMERCE DIGITAL MARKETING IN DEVELOPING LOCAL BRANDS IN INDONESIA (STUDY AT PT. BUKA LAPAK.COM Tbk)

  T. Nurhaida , Lilinesia , Emy Yatul Hasanah

  482-487

  2023-04-30

  Statistics: 374

• THE BIBLIOMETRIC ANALYSIS OF SERVICE RECOVERY RESEARCH BASED ON SCOPUS DATA: NETWORK MAPPING AND TOPIC TRENDS USING VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7371-7382

  2025-10-30

  Statistics: 431

• THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG

  Intan Christina Agtri Saragih , Ratni Prima Lita , Laura Amelia Triani

  4131-4141

  2025-08-31

  Statistics: 466

• DENTAL SERVICES MARKETING IN PRACTICES

  Daryono , Wirawan Dony Dahana , Yuary Farradia

  5137-5146

  2025-09-13

  Statistics: 380

• GROWTH PATTERNS OF MSMEs THROUGH THE USE OF DIGITAL PLATFORMS: A CASE STUDY OF MARKETPLACE ADOPTION IN THE FASHION SECTOR

  Risky Utama , Ghani Hakim Ramdhani , Shafyra Amani , Mega Tri Wulandari

  7861-7873

  2026-08-11

  Statistics: 19

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 491

• PROPOSED EMPLOYEE INFLUENCER PROGRAM TO STRENGTHEN EMOTIONAL ENGAGEMENT IN GOVERNMENT COMMUNICATION A CASE STUDY OF WEST JAVA PROVINCIAL GOVERNMENT

  Cindy Intan Audya Putri , N. Nurlaela Arief

  2015-2025

  2025-06-11

  Statistics: 263

• THE EFFECT OF ATTITUDE HOMOPHILY AND PHYSICAL ATTRACTIVENESS ON PURCHASE INTENTION MEDIATED BY TRUSTWORTHINESS (A STUDY ON YOUTUBE INFUENCER TASYA FARASYA)

  Fiania Gasebala , Putri Dwi Cahyani , Nonik Kusuma Ningrum

  1739-1750

  2025-05-30

  Statistics: 113

• GOLAGA TOURIST ATTRACTIONS MANAGEMENT STRATEGY

  Praptiningsih

  1363-1370

  2025-12-28

  Statistics: 288

• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 440

• ANALYSIS OF SHARIA UMKM DEVELOPMENT STRATEGIES IN THE DIGITAL ECONOMY ERA (STUDY ON HNI-HPAI BC MEDAN 8)

  Adinda Khairunisa Ahmadi , Rasta Kurniawati Br Pinem

  4874-4879

  2026-04-27

  Statistics: 151

• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 241

• OPTIMIZATION OF CONTENT STRATEGY AND SOCIAL MEDIA ENGAGEMENT: A CASE STUDY OF KOPI JAGO ON INSTAGRAM

  Sagala Pebri Antoni , Sumarwan Ujang , Yuliati Lilik Noor

  3967-3976

  2025-08-11

  Statistics: 463

• ADOPTION OF E-COMMERCE PLATFORMS AMONG KASHMIRI ENTREPRENEURS: TRENDS AND CHALLENGES

  Amir Arshid , Asif Bashir

  1500-1508

  2025-01-26

  Statistics: 228

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 273

• STRATEGIC USE OF DIGITAL MARKETING TO BOOST BRAND AWARENESS IN CREATIVE AGENCIES: THE CASE OF ALICYART STUDIO, JAKARTA

  Rania Alicya , Nila Armelia Windasari

  1786-1794

  2026-01-17

  Statistics: 327

• THE EFFECTIVENESS OF DIGITAL RECRUITMENT STRATEGIES ON CANDIDATE QUALITY AND EMPLOYEE RETENTION LEVEL AT PT XYZ

  Yusup Erisyadi , Farida Yuliaty

  4201-4205

  2025-08-24

  Statistics: 621

• A SENTIMENT ANALYSIS OF EMPLOYEE COMPETENCE IN BPR (PEOPLE'S ECONOMIC BANK) SUKABUMI

  Heri Firmansyah , Slamet Sutrisno , Dana Budiman

  6012-6020

  2025-10-10

  Statistics: 515

• HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM

  Nindya Kalisha Putri , Ilma Aulia Zaim

  511-518

  2025-12-19

  Statistics: 29