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• THE DATA-DRIVEN MARKETER: MANAGING CAMPAIGNS WITH ANALYTICS AND AI INSIGHTS

  Sri Andika , Lukmanul Hakim , Dahrul Aman Harahap

  1309-1317

  2025-12-23

  Statistics: 148

• ARTIFICIAL INTELLIGENCE AND BIG DATA IN ENHANCING DECISION-MAKING EFFECTIVENESS: A SYSTEMATIC LITERATURE REVIEW

  Dara Anindya Putri Umagapi , Nuril Huda , Sopiah

  7020-7029

  2025-10-16

  Statistics: 293

• THE IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE WITH PROFITABILITY AS A MODERATING VARIABLE: EVIDENCE FROM CONSUMER GOODS COMPANIES LISTED ON INDONESIA STOCK EXCHANGE

  Benni Sumarman , Etty Sri Wahyuni

  3038-3045

  2026-02-05

  Statistics: 143

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 456

• AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE

  Puji Rahayu , Lukmanul Hakim , Dahrul Aman Harahap

  1272-1280

  2025-12-23

  Statistics: 92

• ANALYSIS OF ATTITUDE AND INTEREST AS INDICATORS OF THE EFFECTIVENESS OF IMPLEMENTING ELECTRONIC SIGNATURES ON ELECTRONIC MEDICAL RECORD DOCUMENTS IN IMPROVING THE QUALITY OF SERVICE (Survey Study at Marthen Indey Hospital Jayapura)

  Astrodita Adya Seta , Sri Rochani Mulyani , Widjajanti Utoyo

  2085-2096

  2025-06-09

  Statistics: 210

• THE PROVISION OF A TEMPORARY NATIONAL DATA CENTER AS A REFLECTION OF BOUNDED RATIONALITY IN THE ELECTRONIC BASED GOVERNMENT SYSTEM (SPBE)

  Mohamad Nur Syamsi Rizal , Sidik Pramono

  2604-2610

  2026-01-31

  Statistics: 111