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• ANALYSIS OF THE RELATIONSHIP BETWEEN PRODUCT QUALITY PERCEPTION AND CALL CENTER SERVICE ON CUSTOMER RECOMMENDATION INTENTION IN THE TELECOMMUNICATION INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

  Norma Handayani

  8388-8396

  2025-11-26

  Statistics: 116

• ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT KAFE KUDU, JALAN SEI PETANI, MEDAN CITY

  Najmus Tsaqib , Iskandarini , Beby Karina Fawzeea Sembiring

  751-761

  2025-12-23

  Statistics: 129

• THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND STORE ATMOSPHERE ON THE DECISION TO VISIT PADAGRAHA COFFE &; RESTO IN LHOKSEUMAWE

  Nazila Firza , Agustinawati , Nurainun , T. Edyansyah

  139-145

  2024-04-24

  Statistics: 167

• THE EFFECT OF CUSTOMER REVIEWS AND PRODUCT QUALITY ON BUYING INTEREST THROUGH PRODUCT UNDERSTANDING (CASE STUDY: GLAD2GLOW)

  Indah Lestari , Nurlaila , Kusmilawaty

  4245-4258

  2025-08-23

  Statistics: 133

• INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE COMPATIBILITY TOWARDS CUSTOMER SATISFACTION AT WH CAFÉ, KISARAN TIMUR DISTRICT ASAHAN REGENCY, NORTH SUMATRA

  Adnan , Keysha Alia Salsabila Pasaribu , Hamdiah , Rusydi Abubakar

  804-816

  2024-10-23

  Statistics: 151

• THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY AT CV. MUTIARA TIMUR

  Aden Akbar G , Muh Abdul Aziz , Muhammad Khairul Amal

  3186-3195

  2026-02-07

  Statistics: 127

• PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET Case Study on Customers of the Tebing Tinggi Black Market Online Store

  Mangasi Sinurat , Mohd. Heikal , Amsal Simanjuntak , Rumiris Siahaan , Rico Nur Ilham

  13-21

  2021-10-24

  Statistics: 9437

• DESIGN OF SALMON STORAGE PACKAGING TO MAINTAIN QUALITY USING THE QUALITY FUNCTION DEPLOYMENT (QFD) METHOD AND MORPHOLOGICAL CHART

  Lidya Wijaya , Riko Kanady , Indira Ruth Septarini

  3873-3880

  2026-02-28

  Statistics: 1

• THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY

  Anggita Prinanda , Rusydi Abubakar , Sapna Biby , T. Edyansyah

  576-581

  2024-07-21

  Statistics: 200

• THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH CONSUMER TRUST AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES (Case Study at Mi Shop Tebing Tinggi City)

  Benhart Nainggolan , Suwadi

  968-976

  2024-01-16

  Statistics: 432

• PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

  Djoko Nusantoro , Yudi Nur Supriadi

  7959-7970

  2025-11-17

  Statistics: 214

• VISUAL QUALITY AND THUMBNAILS: HOW E-COMMERCE PLATFORMS SHAPE CONSUMER PURCHASE BEHAVIOR

  Jazzlynne Kenzie Santoso , Hajar , Whitney Laurens , Putri Cahyati , Nivi Fictorianus , Michael Ricky Sondak

  3686-3694

  2025-08-02

  Statistics: 100

• INFLUENCE FEAR OF MISSING OUT (FOMO) AND QUALITY PRODUCT ON PURCHASING DECISIONS CLOTHES THRIFT THROUGH IMPULSE BUYING IN GENERATION Z IN PALU CITY

  Dewa Ayu Diah Resty , Elimawaty Rombe , Muzakir

  2855-2863

  2026-01-31

  Statistics: 139

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 340

• ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION OF THE PURCHASE DECISION (A STUDY ON PT. ADHI PERSADA PROPERTI)

  Hadha Derioktajaya , Farida Indriani

  720-733

  2025-04-13

  Statistics: 248

• THE INFLUENCE OF BRAND IMAGE ON PRODUCT QUALITY AND PRICE TO PURCHASE DECISIONS BELLA SQUARE SQUARE HIJAB FOR FEMALE STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MALIKUSSALEH

  Cut Nurul Azman , Halida Bahri , Jullimursyida , Adnan

  780-791

  2024-10-23

  Statistics: 228

• THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY

  Ni Luh Dita Yanti , Ira Nuriya Santi , Maskuri Sutomo , Farid

  281-290

  2025-12-23

  Statistics: 109

• ANALYSIS OF COFFEE ROASTING PROCESS IMPROVEMENT AT SMALL COFFEE USING SEVEN TOOLS AND TRIZ METHOD

  Anggoro Lanjar Siswanto , Amelia Nur Fariza , Decut Della Oganda

  1961-1968

  2025-06-07

  Statistics: 223

• THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG

  Intan Christina Agtri Saragih , Ratni Prima Lita , Laura Amelia Triani

  4131-4141

  2025-08-31

  Statistics: 292

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 283

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 86

• THE EFFECT OF AGE, QUALITY AND GENDER ON CUSTOMERS' INTEREST IN DRINKING COFFEE AT COFFEE SHOP JABU HELA, MEDAN CITY

  Arjun Setiawan Ndraha , Farhan Zacky , Deni Faisal Mirza

  2046-2054

  2024-12-30

  Statistics: 239

• THE EFFECT OF FACEBOOK SOCIAL MEDIA PROMOTION, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF ZACK KREZZ CHIPS (CASE STUDY ON ZACK KREZZ CHIPS CUSTOMERS SEI RAMPAH DISTRICT

  Yenni Mariani Sinurat , Tasya Nabila

  483-490

  2022-07-31

  Statistics: 288

• IMPACT OF E-COMMERCE, HEALTHCARE LOGISTICS, AND CONSUMER TRUST ON MEDICAL PRODUCT SALES

  Diana Pratiwi , Vip Paramarta , ⁠Farida Yuliaty , Alexandra DeSousa Guterres

  1687-1693

  2025-02-12

  Statistics: 279

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 275