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• THE EFFECT OF THE IMPLEMENTATION OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON THE SUSTAINABILITY PERFORMANCE AND OPERATIONAL COMPETITIVENESS OF THE COLD SUPPLY CHAIN: QUANTITATIVE EVIDENCE FROM PT. CIMORY AND ITS LOGISTICS PARTNERS

  Sri Wahyuni , Syahrum Agung , Zakie Hanifan

  3824-3837

  2026-02-25

  Statistics: 129

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 273

• STRATEGIC COMPETITIVENESS IN THE ERA OF DIGITAL TRANSFORMATION: A SYSTEMATIC REVIEW ON THE EVOLUTION OF STRATEGIC MANAGEMENT APPROACHES

  Rokhmad M. Rofiq , Annisa Retno Utami , Lazuardi Fachrul Nizar

  1327-1326

  2025-05-23

  Statistics: 300

• ANALYSIS OF IMPROVING ORGANIZATIONAL COMPETITIVENESS THROUGH IMPLEMENTATION OF SIMRS SECURITY SYSTEM IN HOSPITALS: LITERATURE REVIEW

  Ranita Rizky Putri , Kosasih

  5858-5863

  2025-10-04

  Statistics: 278

• STRATEGIES FOR IMPLEMENTING LOCAL CONTENT REGULATIONS IN FIBER OPTIC CABLE MANUFACTURE: A CASE STUDY OF PT ZTT INDONESIA

  Zhao Haiwei , Noorhan Firdaus Pambudi

  4716-4734

  2026-04-12

  Statistics: 53

• INTEGRATION OF OPERATIONAL MANAGEMENT, DIGITAL MARKETING, AND PRODUCT INNOVATION IN ENHANCING THE COMPETITIVENESS OF HFC IN THE DIGITAL ECONOMY ERA

  Stanley Prabowo , Sunarto Budiono , Agung Winarno

  7090-7103

  2025-10-29

  Statistics: 394

• DETERMINANTS OF COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN KUTUH TOURISM VILLAGE, SOUTH KUTA DISTRICT, BALI PROVINCE

  I Wayan Chandra Adyatma , Desak Rurik Pradnya Paramitha Nida , I Putu Gede Satria Wiraharja

  5130-5136

  2025-09-14

  Statistics: 261

• STRATEGY TO ENHANCE ORGANIZATIONAL COMMITMENT FOR THE SUSTAINABILITY OF CULINARY SMALL AND MEDIUM ENTERPRISES IN BOGOR CITY

  Roosganda Elizabeth , Didik Notosudjono , Hamzah

  991-1002

  2025-05-02

  Statistics: 190

• LITERACY-BASED SMALL BUSINESS DEVELOPMENT IN THE DIGITAL ERA IN MAKASSAR CITY

  Anwar , Romansyah Sahabuddin , Abdul Rahman , Deddy Ibrahim Rauf , Muhammad Rijal Alim Rahmat

  5114-5122

  2025-09-10

  Statistics: 177

• MICRO SMALL ENTERPRISES (SMEs) DEVELOPMENT STRATEGY FOR CREATIVE INDUSTRIES IN TASIKMALAYA CITY

  Rossana Tiarasari , Ma’mun Sarma , Feryanto

  2984-2993

  2025-07-10

  Statistics: 115

• ENHANCING MSME MARKETING PERFORMANCE THROUGH KNOWLEDGE MANAGEMENT: DIGITAL CAPABILITY AND DIGITAL INNOVATION AS MEDIATING VARIABLES

  Fitri Yutika , Febiwenesya Forever

  1358-1367

  2025-01-11

  Statistics: 237

• OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

  Sekar Soraya Maheswari , Atik Aprianingsih

  3638-3652

  2026-02-28

  Statistics: 206

• HUMAN RESOURCES' ROLE IN BUILDING EMPLOYEE ENGAGEMENT IN GENERATION Z

  Rahmi Yuningsih Puteri

  4968-4974

  2025-09-10

  Statistics: 161

• THE INFLUENCE OF DIGITAL TRANSFORMATION ON COMPANY VALUE (CASE STUDY OF DIGITAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2018-2023)

  Indra Salfian Annur , Harjum Muharam

  2798-2813

  2025-06-24

  Statistics: 496

• SENTIMENT ANALYSIS OF THE REPUTATION OF THE GLOBAL TRAINING AND TEST CENTER (GTTC) SUKABUMI

  Taufik Nurhadi , Hesri Mintawati , Yusuf Iskandar

  5011-5022

  2026-05-21

  Statistics: 0

• STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN SUPPORTING SUSTAINABLE TOURISM IN BANGLI REGENCY, BALI PROVINCE

  I Made Kartika , Nyoman Dwika Ayu Amrita , I Dewa Gede Putra Sedana , Made Mulia Handayani

  5473-5485

  2025-09-24

  Statistics: 242

• DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL

  Rizka Amalia , Harimukti Wandebori

  496-510

  2025-12-19

  Statistics: 87

• VOCATIONAL AND SKILL-BASED EDUCATION IN INDIA: A CRITICAL REVIEW OF NEP 2020’S IMPLEMENTATION AND CHALLENGES.

  Aadil Hussain Mir

  144-148

  2025-02-28

  Statistics: 628

• THE IMPACT OF “TRUMP’S POLICIES” ON ECONOMIC GROWTH IN SOUTHEAST ASIA: SYSTEMATIC LITERATURE REVIEW APPROACH

  Muspida , Hermi Oppier , Dientje Rumerung , Hendri Dony Hahury

  2062-2070

  2026-01-17

  Statistics: 253

• ANALYSIS OF FACTORS INFLUENCING THE USE OF INFORMATION TECHNOLOGY IN ACCOUNTING BY MSMES IN TANGERANG

  Rina Ambarwati , Andika Mugi Gumilang , Ervina Yennie Permananingrum , Ahmad Pauji , Ilwin Hadi

  4371-4381

  2025-08-31

  Statistics: 144

• SUSTAINABILITY STRATEGY FOR INDONESIA'S CRUMB NATURAL RUBBER INDUSTRY: A SWOT–PESTLE STUDY of PT KIRANA MEGATARA Tbk.

  Hendy Endarwan , Aliy Rasyid , Gary Putra Etwanto

  7698-7710

  2025-11-11

  Statistics: 115

• FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES

  Chintya Paramita Puspita , Soenar Soekopitojo , Ababil Karhoma Wijaya

  5380-5387

  2025-09-24

  Statistics: 437

• COST INFORMATION AND ENERGY EFFICIENCY: EXPERIMENTAL STUDY ON IN THE DESIGN OF NEW SUSTAINABLE PRODUCTS

  Fadilla Damara Putri , Dyah Ekaari Sekar Jatiningsih

  149-156

  2025-02-28

  Statistics: 161

• ANALYSIS OF COFFEE ROASTING PROCESS IMPROVEMENT AT SMALL COFFEE USING SEVEN TOOLS AND TRIZ METHOD

  Anggoro Lanjar Siswanto , Amelia Nur Fariza , Decut Della Oganda

  1961-1968

  2025-06-07

  Statistics: 303

• INNOVATIVE MSME DEVELOPMENT AND CREATIVE ENTREPRENEURSHIP POLICIES: A NEW PATH FOR THE LAMONGAN PEOPLE'S ECONOMY TO RISE TO A HIGHER LEVEL

  Yuhronur Efendi , Muhammad Chusnul Khitam , Beni Aprilian Nirwansyah

  1686-1691

  2025-12-29

  Statistics: 149