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• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 167

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 17

• ADOPTION OF E-COMMERCE PLATFORMS AMONG KASHMIRI ENTREPRENEURS: TRENDS AND CHALLENGES

  Amir Arshid , Asif Bashir

  1500-1508

  2025-01-26

  Statistics: 105

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 38

• THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE

  Nadia Shalaty , Ikramuddin , Rusydi , Muchsin

  394-406

  2024-07-14

  Statistics: 418

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 43

• A HISTORICAL ANALYSIS OF CHANGING STATUS OF WOMEN IN KASHMIR: CHALLENGES AND FUTURE PROSPECTS

  Mr. Muneer Ahmad Dar , Dr. V. B. Lamb

  1113-1121

  2024-01-30

  Statistics: 183

• HRM PRACTICESON EMPLOYEE PERCEPTION AND ITS EFFECT ON ORGANIZATIONAL COMMITMENT

  Dr. Aajaz Ahmad Hajam , Alphonsa S John

  17-44

  2023-03-20

  Statistics: 288

• ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS

  Agus Tamrin Reni

  3533-3543

  2025-07-24

  Statistics: 39

• A COMPARATIVE STUDY ON THE FINANCIAL PERFORMANCE BETWEEN PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN INDIA WITH SPECIAL REFERENCE TO SBI AND HDFC BANK

  Priyajit Ray , Anuradha Priya Raha

  157-165

  2023-04-19

  Statistics: 814

• A CONCEPTUAL ANALYSIS OF THE DIFFICULTIES AND POTENTIAL HRM TECHNIQUES FOR THE INTERACTION OF MANPOWER WITH ARTIFICIAL INTELLIGENCE

  Dr. Aajaz Ahmad Hajam , Alphonsa S John

  418-437

  2022-01-28

  Statistics: 291

• THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA

  Dira Meisyaqia , Zaenafi Ariani , Nur’aini Nur’aini , Mukhlishin Mukhlishin

  5780-5791

  2025-09-30

  Statistics: 109