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• EXPLORATION OF BURNOUT PHENOMENA AND COPING STRATEGIES FOR WORK-RELATED STRESS AMONG GENERATION Z

  Ni Putu Shintania Pramesti , Luh Putu Mahyuni

  4035-4047

  2026-03-09

  Statistics: 2

• INVESTIGATION OF EWOM ON GREEN PRODUCT PURCHASE INTENTION AMONG GEN Z : INTEGRATING OF EWOM ADOPTION

  Toni Ahmad Subekti , Fitra Mulya , Junifar Akmal

  7403-7411

  2025-10-30

  Statistics: 143

• THE URGENCY OF VIRALITY FOR THE DEVELOPMENT OF GEN Z PERSONAL BRANDING ON TIKTOK SOCIAL MEDIA GAME CONTENT IN INDONESIA

  Mochamad Afi Adani , Catur Nugroho

  745-757

  2025-04-17

  Statistics: 98

• TALENT RETENTION STRATEGIES IN THE POST-PANDEMIC WORKFORCE: A MULTIGENERATIONAL STUDY

  Diana Widyastika , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  8523-8529

  2025-11-27

  Statistics: 38

• THE EFFECT OF LEADER-MEMBER EXCHANGE, MANAGERIAL SUPPORT, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH THE MEDIATION OF WORK MOTIVATION IN THE MILLENNIAL GENERATION AND GENERATION Z AT PT PABRIK KERTAS TJIWI KIMIA TBK

  Dara Anindya Putri Umagapi , Budi Eko Soetjipto , Sopiah

  2025-12-23

  Statistics: 132

• OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

  Sekar Soraya Maheswari , Atik Aprianingsih

  3638-3652

  2026-02-28

  Statistics: 25

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 79

• TRANSFORMATION OF JUVENILE DELINQUENCY AMONG GEN Z: BETWEEN PHYSICAL SPACE AND THE VIRTUAL WORLD

  Nadya Grestyana , Melia Sintha , Vivi Friskila Angela , Gradila Apriani , Iin Aprillina

  2351-2357

  2026-01-16

  Statistics: 153

• THE IMPORTANCE OF GENERATION Z IN PRESERVING PANCASILA VALUES IN SELAYANG VILLAGE

  Sri Rejeki Simbolon , M. Chaerul Rizky , Gloria Florecita Nainggolan , Riska Amelida Hasibuan , Nailah Insyrooh

  2814-2823

  2025-06-25

  Statistics: 103

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 205

• ANALYSIS OF GEN Z PERCEPTION OF MOBILE BANKING OPERATIONAL RISKS OF SYARIAH BANKS (Case Study of Islamic Banking Students of UM Surabaya)

  Ratih Puspitaningrum , Arin Setiyowati , Fatkur Huda

  1296-1309

  2025-05-19

  Statistics: 214

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 131