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• THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT

  Desy Afriyanti , Lukmanul Hakim , Dahrul Aman Harahap

  1060-1068

  2025-12-23

  Statistics: 13

• MASTERING THE MIX: A MODERN GUIDE TO BUDGETING AND MANAGING MULTI-CHANNEL MARKETING

  Bhayu Bomantara , Lukmanul Hakim , Dahrul Aman Harahap

  1299-1308

  2025-12-23

  Statistics: 24

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 38

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 30

• FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES

  Chintya Paramita Puspita , Soenar Soekopitojo , Ababil Karhoma Wijaya

  5380-5387

  2025-09-24

  Statistics: 110

• FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH

  Sarjani , Lukmanul Hakim , Dahrul Aman Harahap

  1263-1271

  2025-12-23

  Statistics: 44

• ANALYSIS OF PT X. BUSINESS STRATEGY IN DEVELOPING NEW HOUSING AREA IN BEKASI REGENCY

  Tanya Marcella , Harimukti Wandebori

  7513-7526

  2025-11-01

  Statistics: 165

• TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION

  Viniyati Maftuchach , Nandan Limakrisna , Agus Setyo Pranowo

  3789-3801

  2025-08-03

  Statistics: 114

• CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE

  Erlina Desi Purwanti , Lukmanul Hakim , Dahrul Aman Harahap

  1290-1298

  2025-12-23

  Statistics: 24

• FROM TRADITIONAL TO DIGITAL: ECONOMIC EMPOWERMENT MODEL FOR SEAFOOD AND HERBAL PRODUCT COMMUNITIES IN PULAU KETAM

  Dian Septiana Sari , Annisa Ilmi Faried , Tuan Zamilah Binti Tuan Husain , Widia Br. Ginting

  4305-4314

  2025-08-31

  Statistics: 157

• THE IMPORTANCE OF PUBLICATION OF MEDIA CONTENT BY THE KUDUS DISTRICT IN PROMOTING TOURIST DESTINATIONS IN KUDUS DISTRICT

  Muhammad Aniq Mirza Hilmi

  1080-1087

  2025-05-23

  Statistics: 54