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• THE FORMULATION OF A COMPETITIVE STRATEGY FOR A GROUP CAN USE THE BCG AND SWOT MATRICES

  Indira Ruth Septarini , Gilbert Citra , Felix Yaptanto

  3979-3986

  2026-03-09

  Statistics: 131

• ANALYSIS OF PT X. BUSINESS STRATEGY IN DEVELOPING NEW HOUSING AREA IN BEKASI REGENCY

  Tanya Marcella , Harimukti Wandebori

  7513-7526

  2025-11-01

  Statistics: 456

• CORNCOB BIOMASS TRANSFORMATION INTO BRIQUETTES BY BUMDES MITRA JAYA: A FEASIBILITY STUDY AND MARKET DEVELOPMENT STRATEGY

  Arief Muhazir Insandi , Tampe Tuah Malem Ginting

  5199-5205

  2025-09-14

  Statistics: 186

• STRATEGY TO INCREASE CUSTOMER INTEREST IN GOLD PAWN PRODUCTS AT PT. BANK ACEH SYARIAH LHOKSEUMAWE BRANCH

  Hamdiah , Likdanawati , Khairina AR , Sutriani , Sofatun Nisa

  1065-1076

  2024-01-31

  Statistics: 327

• EXPORT MARKETING STRATEGY FOR BALI’S SALAK GULA PASIR FRUIT IN AN EFFORT TO INCREASE SALES IN THE INTERNATIONAL MARKET

  Alfon Syaputra , Ni Putu Nina Eka Lestari

  7221-7231

  2025-11-19

  Statistics: 194

• ANALYSIS OF PRICING STRATEGY IN INTERNATIONAL MARKETING

  Resti Hardini , Rahayu Lestari , Suadi Sapta Putra , Kumba Digdowiseiso , Azizul Yadi Yaakop

  13-18

  2024-03-03

  Statistics: 1169

• THE EFFECT OF INCOME DIVERSIFICATION STRATEGY ON CREDIT RISK AND MARKET RISK IN COMMERCIAL BANKS IN INDONESIA DURING THE COVID-19 PANDEMIC

  Otto Fitriandy , Irene Rini Demi Pangestuti

  1481-1495

  2025-05-24

  Statistics: 122

• STRATEGIC DIVERSIFICATION ANALYSIS: BUSINESS STRATEGY DEVELOPMENT FOR MBG PROGRAM KITCHEN MANUFACTURING

  Krisan Ayu , Harimukti Wandebori

  849-855

  2025-12-19

  Statistics: 41

• MAKING CHANGE VISIBLE: HOW DIGITAL DEXTERITY BUILDS ADAPTIVE CAPACITY THROUGH VISUAL STRATEGY IN MSMEs E-COMMERCE

  Gracela Marisa Sanapang , Bilyan Putra Sari , Muh Syulhasbiullah

  3525-3537

  2026-02-17

  Statistics: 55

• MICRO SMALL ENTERPRISES (SMEs) DEVELOPMENT STRATEGY FOR CREATIVE INDUSTRIES IN TASIKMALAYA CITY

  Rossana Tiarasari , Ma’mun Sarma , Feryanto

  2984-2993

  2025-07-10

  Statistics: 114

• DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL

  Rizka Amalia , Harimukti Wandebori

  496-510

  2025-12-19

  Statistics: 76

• FEASIBILITY AND STRATEGIC ANALYSIS OF MARKET ENTRY FOR 3D MAPPING SERVICES IN INDONESIA’S EMERGING SECTOR

  Husnia Nur Annisa , Harimukti Wandebori

  2162-2168

  2026-01-17

  Statistics: 163

• RESILIENCE COMMUNICATION OF UMKM ACTORS IN JEPARA CASE STUDY ON FAZA FURNITURE

  Ahmad Rudyt Haidar , Lusy Mukhlisiana

  1886-1892

  2025-08-09

  Statistics: 237

• THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA”

  Rahayu Lestari , Resti Hardini , Kumba Digdowiseiso , Nguyen Duc Tri

  42-47

  2024-07-21

  Statistics: 211

• MACROECONOMIC DOWNTURNS AND PRICE SENSITIVITY IN VOCATIONAL EDTECH: IMPLICATIONS FOR BUSINESS STRATEGY IN SCHOTERS BY RUANGGURU WORK ABROAD PROGRAM

  Najla Rasikha Putri Harza , Harimukti Wandebori

  8027-8035

  2025-11-25

  Statistics: 341

• IMPLEMENTATION OF SOCIAL MEDIA CONTENT CREATION ON BILAL PRODUCTION'S INSTAGRAM ACCOUNT

  Rendi Herdiana Putra , Liestyowati

  2131-2134

  2025-06-10

  Statistics: 359

• FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES

  Chintya Paramita Puspita , Soenar Soekopitojo , Ababil Karhoma Wijaya

  5380-5387

  2025-09-24

  Statistics: 391

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 251

• MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG

  Fahrur Rosi , Dian Berkah , Rukhul Amin

  224-233

  2025-02-28

  Statistics: 273

• INDONESIA LOGISTICS SECTOR REVIEW: PERFORMANCE, CHALLENGES, AND FUTURE GROWTH

  Handy Bugiman , Tota Pirdo Kasih , Zheng Kai

  400-409

  2025-12-10

  Statistics: 320

• SUPPLY CHAIN RISK MANAGEMENT OF FISH FEED PT. NEW HOPE AQUAFEED INDONESIASUPPLY CHAIN RISK MANAGEMENT FISH FEED OF PT. NEW HOPE AQUAFEED INDONESIA

  Muhammad Yusril Aditya Mas’ud , Wiludjeng Roessali , Komalawati

  5009-5017

  2025-09-10

  Statistics: 181

• REFRAMING STRATEGIC HUMAN RESOURCE MANAGEMENT: HUMAN CAPITAL AS A KEY MECHANISM OF ORGANIZATIONAL DYNAMIC CAPABILITIES

  Hema Herman , Tetra Hidayati

  3545-3559

  2026-02-15

  Statistics: 315

• STRATEGIC USE OF DIGITAL MARKETING TO BOOST BRAND AWARENESS IN CREATIVE AGENCIES: THE CASE OF ALICYART STUDIO, JAKARTA

  Rania Alicya , Nila Armelia Windasari

  1786-1794

  2026-01-17

  Statistics: 183

• DEVELOPING AN OPERATIONAL STRATEGY TO ENHANCE MAINTENANCE EFFICIENCY: A CASE STUDY OF PROF RENTAL BALIKPAPAN

  Eva Ervina , Liane Okdinawati

  2954-2960

  2026-01-31

  Statistics: 159

• THE UTILIZATION OF DATA ANALYTICS TO DETERMINE THE DEVELOPMENT STRATEGY FOR THE TEACHING FACTORY OF SMK GRAFIKA KOTA TANGERANG

  Bambang Eko Supriyanto

  509-515

  2025-12-23

  Statistics: 41