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• THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA

  Nuraisyah Vilda Agustin Detuage , Henny Welsa , Ambar Lukitaningsih

  593-600

  2025-04-07

  Statistics: 185

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 94

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 295

• THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Suryani , Munandar , M.Subhan

  245-250

  2024-07-14

  Statistics: 341

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 93

• ANALYSIS OF FACTORS AFFECTING E-COMMERCE CUSTOMER PURCHASE DECISION

  Rini Astuti , Delyana R Pulungan

  343-360

  2021-12-28

  Statistics: 746

• THE INFLUENCE OF BRAND IMAGE ON CONSUMER SATISFACTION WITH PURCHASING DECISIONS AS INTERVENING VARIABLES (Case Study on Students of STIE Bina Karya Kota Tebing Tinggi)

  Benhart Nainggolan

  827-841

  2023-01-30

  Statistics: 418

• ANALYSIS OF FACTORS AFFECTING E-COMMERCE CUSTOMER PURCHASE DECISIONS

  Rini Astuti , Delyana R Pulungan

  1-20

  2022-03-29

  Statistics: 541

• PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0

  Djoko Nusantoro , Yudi Nur Supriadi

  7959-7970

  2025-11-17

  Statistics: 215

• THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City)

  Dirra Vachira , Yuli Asbar , Naufal Bachri , Mariyudi

  409-413

  2023-07-05

  Statistics: 207

• ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA

  Munawar Rizal , Mesra B , Elfitra Desy Surya

  3456-3465

  2025-08-02

  Statistics: 191

• LEGALITY OF SALE AND PURCHASE OF INHERITANCE OBJECTS EXCEEDING THE LEGITIME PORTIE AND WAIVER OF ABSOLUTE RIGHTS IN THE MATARAM DISTRICT COURT DECISION

  Wafiy Ahmad Ardhika , Wardani Rizkianti

  7816-7825

  2025-11-17

  Statistics: 105

• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 122

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 73

• ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION OF THE PURCHASE DECISION (A STUDY ON PT. ADHI PERSADA PROPERTI)

  Hadha Derioktajaya , Farida Indriani

  720-733

  2025-04-13

  Statistics: 248

• THE EFFECT OF FACEBOOK SOCIAL MEDIA PROMOTION, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF ZACK KREZZ CHIPS (CASE STUDY ON ZACK KREZZ CHIPS CUSTOMERS SEI RAMPAH DISTRICT

  Yenni Mariani Sinurat , Tasya Nabila

  483-490

  2022-07-31

  Statistics: 288

• THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG

  Intan Christina Agtri Saragih , Ratni Prima Lita , Laura Amelia Triani

  4131-4141

  2025-08-31

  Statistics: 301

• THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY

  Syarifaini , Ira Nuriya Santi , Maskuri Sutomo , Mohammad Zeylo Auriza

  365-377

  2025-12-23

  Statistics: 93

• EXPLORING ANTICIPATED WARM GLOW IN SUSTAINABLE FOOD CONSUMPTION: A SYSTEMATIC LITERATURE REVIEW

  Qurrotul Uyun , Olaf Ingmar , Tessa Azzahra , Fitriana Puji Astuti , Rismono , Umar Aminudin , Imam Syafii , Nasrowi Danu , Khairun Nisa , Agung Dharmawan Buchdadi

  583-596

  2025-12-13

  Statistics: 168

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 225

• THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA

  Syukur Abdullah , Ngadino Surip Diposumarto , Hari Muharam

  2404-2419

  2025-06-29

  Statistics: 101

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 188

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 92

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 122

• RESTORATION OF THE LEGAL STATUS OF LAND CERTIFICATES DUE TO THE PPAT'S NEGLIGENCE IN APPLYING THE PRINCIPLE OF PRUDENCE

  Maulia Sakinah , Jamal Wiwoho , Adriana Grahani Firdausy

  7584-7591

  2025-11-15

  Statistics: 54