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• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 365

• THE URGENCY OF VIRALITY FOR THE DEVELOPMENT OF GEN Z PERSONAL BRANDING ON TIKTOK SOCIAL MEDIA GAME CONTENT IN INDONESIA

  Mochamad Afi Adani , Catur Nugroho

  745-757

  2025-04-17

  Statistics: 121

• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 435

• THE INFLUENCE OF EXPOSURE INTENSITY TO @THEINDAHGSHOW CONTENT ON VICTIM-BLAMING ATTITUDES: THE MEDIATING ROLES OF EMPATHY AND THE INTERNALIZATION OF RAPE MYTHS

  Rifa Ralinda Azhara , Sri Wahyuning Astuti

  8143-8257

  2026-08-31

  Statistics: 0

• THE INFLUENCE OF INFLUENCER MARKETING AND FASHION TRENDS ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN THE TIKTOK SHOP APPLICATION AMONG GENERATION Z IN PALU CITY

  Cinta Nur Ahda Febriyanti , Wahyuningsih , Muzakir , Mohammad Zeylo Auriza

  6811-6822

  2026-07-20

  Statistics: 7

• THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY

  Syarifaini , Ira Nuriya Santi , Maskuri Sutomo , Mohammad Zeylo Auriza

  365-377

  2025-12-23

  Statistics: 204

• FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING

  Diah Sulistia , Muhammad Dharma Tuah Putra , Husni Muharram Ritonga

  1571-1588

  2025-12-28

  Statistics: 206

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 390

• THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Merlinna , Lysa Tantria , Fitrianingsih , Imelda Mardayanti

  981-990

  2025-05-19

  Statistics: 513

• THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP.

  Abdul Fahri Sakti Ali Tuasikal , Zakiyah Zahara , Ponirin , Mohammad Zeylo Auriza

  8273-8281

  2025-11-25

  Statistics: 208

• THE INFLUENCE OF PERSUASIVE COMMUNICATION OF TIKTOK SHOP LIVE SHOPPING BRAND AMBASSADOR GLAD2GLOW ON BUYING INTEREST

  Oktavia Sri Wahyuni , Danang Trijayanto

  3657-3664

  2025-08-09

  Statistics: 339

• THE EFFECT OF MENTAL HEALTH INFORMATION QUALITY AND MESSAGE RELEVANCE ON SELF-DIAGNOSIS ON THE @sakti_mikaeel TIKTOK ACCOUNT

  Devi Mulyanti , Rita Destiwati

  3624-3637

  2025-08-09

  Statistics: 178

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 530

• THE ROLE OF INFLUENCERS IN FORMING POLITICAL OPINION AMONG ELECTION VOTERS IN MEDAN CITY

  Nadra Husna Harahap , Anang Anas Azhar

  2353-2357

  2025-06-30

  Statistics: 187

• THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY)

  Yeyen Anggreni , Syamsul Bachri , Maskuri Sutomo , Farid

  8576-8589

  2025-12-13

  Statistics: 238

• DRIVING IMPULSE BUYING ON TIKTOK SHOP AN S-O-R PERSPECTIVE ON THE ROLE POSITIVE EMOTIONS AS AN MEDIATOR

  Ade Kafa Bih , M. Ridwan Basalamah , Mohamad Bastomi

  3617-3627

  2026-02-28

  Statistics: 439

• PHENOMENOLOGICAL STUDY: TIKTOK LIVE SHOPPING HOSTS IN PERSUASIVE COMMUNICATION

  Nasywa Astrid Indriani , Azwar

  8621-8625

  2025-12-01

  Statistics: 347

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 237

• FROM MERGER TO DIVESTITURE: FINANCIAL PERFORMANCE, ECONOMIC VALUE ADDED, AND MARKET REACTION TO GOTO’S SALE OF TOKOPEDIA TO BYTEDANCE

  Dhea Rakhmatika Utami , Yunieta Anny Nainggolan , Subiakto Soekarno

  8320-8334

  2025-11-24

  Statistics: 179

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY

  Misna Doharni Harahap , Wahyu Ario Pratomo , Irsad

  703-713

  2025-12-23

  Statistics: 361

• THE POLITICIZATION OF ENTERTAINMENT AND ITS IMPACT ON DEMOCRATIC PARTICIPATION: EVIDENCE FROM PILKADA JAWA BARAT

  Azarine Charissa Rahma , Fitriyah

  4594-4604

  2026-04-11

  Statistics: 68

• UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW

  Azmen Kahar , Yulia Hendri Yeni , Syafrizal , Sari Lenggogeni

  8036-8040

  2025-11-25

  Statistics: 465

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 329

• MARKETING COMMUNICATION STRATEGY OF HIGHER EDUCATION INSTITUTIONS (HEIS) IN ATTRACTING PROSPECTIVE STUDENTS: A CASE STUDY IN BANDUNG, WEST JAVA

  Natasha Karina Djati , Funny Mustikasari Elita , Ira Mirawati

  2284-2290

  2026-01-17

  Statistics: 457

• THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE

  Nadia Shalaty , Ikramuddin , Rusydi , Muchsin

  394-406

  2024-07-14

  Statistics: 849