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• THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN)

  Hutdi Nur Cahyono , Singgih Santoso

  190-201

  2025-02-28

  Statistics: 223

• THE EFFECT OF BRAND AWARENESS AND BRAND IMAGE ON CUSTOMER DECISIONS IN USING GOLD PAWN SERVICES AT ACEH SHARIA BANK WITH CUSTOMER TRUST AS A VARIABLE MEDIATION

  Teuku Muhammad Azani , Herman Fithra , Adnan

  479-494

  2024-07-14

  Statistics: 241

• THE INFLUENCE OF EVENT SPONSORSHIP, BRAND AMBASSADOR AND BRAND EXPOSURE IN MAINTAINING BRAND IMAGE (Case Study of Wardah Cosmetic Products Among Female Students of Universitas Malikussaleh)

  Nisa Humaira , Hamdiah , Jullimursyida , Khairina AR

  883-890

  2024-10-30

  Statistics: 103

• PATIENT SATISFACTION MEDIATES THE INFLUENCE OF HEALTH SERVICES QUALITY AND BRAND IMAGE ON PATIENT LOYALTY

  Aily , Melitina Tecoalu , Wani Gunardi

  73-86

  2024-04-24

  Statistics: 267

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE

  Nur Adinda , Ikramuddin , Teuku Zulkarnaen , Mohd Heikal

  816-827

  2024-10-23

  Statistics: 77

• THE INFLUENCE OF BRAND IMAGE ON CONSUMER SATISFACTION WITH PURCHASING DECISIONS AS INTERVENING VARIABLES (Case Study on Students of STIE Bina Karya Kota Tebing Tinggi)

  Benhart Nainggolan

  827-841

  2023-01-30

  Statistics: 418

• ANALYSIS OF BRAND IMAGE AND TRUST TOWARDS TAXPAYER LOYALTY IN LUBUK PAKAM DISTRICT THROUGH TAXPAYER COMMITMENT

  Safii , Erwansyah , Yossie Rossanty

  5533-5543

  2025-09-28

  Statistics: 148

• THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA

  Nuraisyah Vilda Agustin Detuage , Henny Welsa , Ambar Lukitaningsih

  593-600

  2025-04-07

  Statistics: 186

• THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH CONSUMER TRUST AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES (Case Study at Mi Shop Tebing Tinggi City)

  Benhart Nainggolan , Suwadi

  968-976

  2024-01-16

  Statistics: 432

• THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY

  Desi Asmanianti , Indrayani , Mohamad Gita Indrawan , Chablullah Wibisono , Bambang Satriawan , Ngaliman

  733-741

  2023-10-30

  Statistics: 460

• THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY

  Riky Thias Pranolo Tobondo , Syamsul Bachri , Maskuri Sutomo , Mohammad Zeylo Auriza

  5914-5927

  2025-10-04

  Statistics: 100

• THE INFLUENCE OF BRAND IMAGE, TRUST, AND SERVICE QUALITY ON REVISIT INTENTION MEDIATED BY PATIENT SATISFACTION (CASE STUDY AT THE BHAYANGKARA HOSPITAL OF THE YOGYAKARTA SPECIAL REGION REGIONAL POLICE)

  Ahmad Syakur Banafif , Kosasih , Rulia , Etty Sofia Mariati Asnar , Farida Yuliaty , Vip Paramarta

  3501-3514

  2026-02-15

  Statistics: 97

• THE INFLUENCE OF BRAND IMAGE ON PRODUCT QUALITY AND PRICE TO PURCHASE DECISIONS BELLA SQUARE SQUARE HIJAB FOR FEMALE STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MALIKUSSALEH

  Cut Nurul Azman , Halida Bahri , Jullimursyida , Adnan

  780-791

  2024-10-23

  Statistics: 228

• ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI

  Dini Irhamna , Slamet Widodo , Husni Muharram Ritonga

  7982-7991

  2025-11-24

  Statistics: 129

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 93

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION

  Sabrina Luvita , Teuku Zulkarnaen , Heriyana , Halida Bahri

  725-733

  2024-10-23

  Statistics: 305

• THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN

  Mohammad Zainul , Ridha Septina Arini

  2521-2526

  2025-06-19

  Statistics: 89

• THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER

  Riyan Falah Al Wahid , Retno Widowati

  7383-7397

  2025-10-30

  Statistics: 273

• THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS

  Martua Rahmat , Nurainun , Rahmaniar

  936-947

  2024-10-30

  Statistics: 169

• MAJOR EVENT MANAGEMENT STRATEGIES IN STRENGTHENING TELKOM UNIVERSITY'S REPUTATION (CASE STUDY: TELKOM UNIVERSITY ANNIVERSARY SDGS FOR INDONESIA)

  Muhamad Reynaldi Satria Nugraha , Mohamad Syahriar Sugandi

  3599-3504

  2025-08-09

  Statistics: 186

• HEALTH IS THE MOST ESSENTIAL THING IN SURVIVAL AND THE CHOICE IS DETERMINED BY EACH INDIVIDUAL

  Maitri Kalyani , Bernard T. Widjaja , Wani Devita Gunardi

  462-469

  2023-07-20

  Statistics: 333

• THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

  Mutia Arda , Dewi Andriany

  2708-2717

  2024-12-30

  Statistics: 68

• ROLAND BARTHES' SEMIOTIC ANALYSIS: REPRESENTATION OF MASCULINITY IN EXO'S SCARLETT WHITENING AD (GLOW VERSION)

  Annisa Mauliddya , Mirza Azkia Muhammad Adiba

  3256-3269

  2025-07-13

  Statistics: 82

• OPTIMIZATION OF CONTENT STRATEGY AND SOCIAL MEDIA ENGAGEMENT: A CASE STUDY OF KOPI JAGO ON INSTAGRAM

  Sagala Pebri Antoni , Sumarwan Ujang , Yuliati Lilik Noor

  3967-3976

  2025-08-11

  Statistics: 175

• PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI

  Denis Ramadia , Abu Bakar Ashidiqy , Bagja Rahma Putra

  2025-12-02

  Statistics: 217