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• THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP)

  Ni Kadek Mei Diana , Ponirin , Syamsul Bahri Dg. Paranai , Anisah

  657-669

  2025-12-23

  Statistics: 750

• WHAT KEEPS COFFEE CUSTOMERS COMING BACK? THE ROLES OF CUSTOMER RELATIONSHIP MANAGEMENT, CUSTOMER ENGAGEMENT, AND CAFÉ ATMOSPHERE

  Ade Wahyudistira , E.R Taufik , Liza Mumtazah Damarwulan

  6748-6758

  2026-07-20

  Statistics: 576

• FROM CSR PROGRAM TO BRAND LOYALTY: SERIAL MEDIATION OF BRAND LEGITIMACY AND CUSTOMER ENGAGEMENT

  Senam Agbetossou

  7874-7882

  2026-08-11

  Statistics: 266

• SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST

  Oktaviani Putri Dita , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2684-2691

  2025-07-28

  Statistics: 925

• OPTIMIZING SOCIAL MEDIA-BASED GREEN MARKETING STRATEGIES TO ENHANCE CUSTOMER ENGAGEMENT: A CASE STUDY OF SARIAYU MARTHA TILAAR

  Sekar Soraya Maheswari , Atik Aprianingsih

  3638-3652

  2026-02-28

  Statistics: 969

• THE EFFECT OF PRODUCT INNOVATION AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST MEDIATION OF HIJAB PRODUCTS IN THE TIKTOKSHOP

  Oktaviani Putri Dita Arumsari , Ery Tri Djatmika , Agus Hermawan

  5892-5906

  2025-10-03

  Statistics: 833

• BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION

  Wan Repli , Lukmanul Hakim , Dahrul Aman Harahap

  1073-1081

  2025-12-23

  Statistics: 416

• SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION

  Vidya Damayanti , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2717-2731

  2025-07-28

  Statistics: 945

• OPTIMIZATION OF CONTENT STRATEGY AND SOCIAL MEDIA ENGAGEMENT: A CASE STUDY OF KOPI JAGO ON INSTAGRAM

  Sagala Pebri Antoni , Sumarwan Ujang , Yuliati Lilik Noor

  3967-3976

  2025-08-11

  Statistics: 1252

• ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY

  Romy Di Putra

  1749-1760

  2025-12-30

  Statistics: 961

• THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS

  Yuliansisti , Lukmanul Hakim , Dahrul Aman Harahap

  1281-1289

  2025-12-23

  Statistics: 366

• DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR

  Roza Thohiri , Mutiara Jihan Daulay , Meri Tarihoran , Lailan Hafizah Harahap , Natalia Kartika Simanjuntak , Shella Ardila , Hamidah , Wasti Maldini Sihombing

  4491-4498

  2026-03-28

  Statistics: 793

• THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA

  Moh Romli , Wiwik Handayani , Sugeng Purwanto

  2671-2678

  2025-07-07

  Statistics: 1102

• CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE

  Erlina Desi Purwanti , Lukmanul Hakim , Dahrul Aman Harahap

  1290-1298

  2025-12-23

  Statistics: 513

• GUEST COMPLAINT HANDLING USING THE LEAPS METHOD AT SELERA RESTAURANT NONGSA POINT MARINA & RESORT BATAM

  Zainabul Hasna , Waryono

  8199-8202

  2025-11-25

  Statistics: 716

• CONTINUOUS PERFORMANCE MANAGEMENT: MOVING BEYOND THE ANNUAL REVIEW

  Amalia Natasya , Ramon Zamora , Lukmanul Hakim

  328-336

  2025-12-13

  Statistics: 1086

• GUEST COMPLAINT HANDLING USING THE LEAPS METHOD AT SELERA RESTAURANT NONGSA POINT MARINA & RESORT BATAM

  Zainabul Hasna , Waryono

  7509-7512

  2025-11-01

  Statistics: 1204