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• THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY

  Desi Asmanianti , Indrayani , Mohamad Gita Indrawan , Chablullah Wibisono , Bambang Satriawan , Ngaliman

  733-741

  2023-10-30

  Statistics: 470

• SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS

  Early Harison Mahardhika , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2660-2674

  2025-07-28

  Statistics: 201

• THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY

  Early Harison Mahardhika , Ery Tri Djatmika Rudijanto Wahyu Wardhana , Agus Hermawan

  7145-7159

  2025-10-29

  Statistics: 203

• EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA

  Atikah Putriyani , Tri Mulyaningsih

  1404-1408

  2025-12-28

  Statistics: 182

• MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG

  Fahrur Rosi , Dian Berkah , Rukhul Amin

  224-233

  2025-02-28

  Statistics: 308

• THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY

  Muhamad Pariama , Surifan Laembo

  7598-7605

  2025-11-09

  Statistics: 371

• ANALYSIS OF PROMOTION AND SERVICE QUALITY ON DECISIONS SAVING THROUGH CUSTOMER TRUST IN BANKS WEST JAVA MEDAN BRANCH OFFICE

  Etrie Septiani Lubis , Slamet Widodo , Muhammad Dharma Tuah Putra Nasution

  2131-2139

  2026-01-17

  Statistics: 185

• THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY

  Nurcaya Zahra , Zakiyah Zahara , Elimawaty Rombe , Setiawan Mandala Putra

  2081-2094

  2026-01-17

  Statistics: 396

• THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN)

  Adnan , Nadhila Isara , Naufal Bachri , Rahmaniar

  5233-5243

  2025-09-20

  Statistics: 142

• POTENTIAL FOR PLAGIARISM OF TRADEMARKS BASED ON LAW NUMBER 20 OF 2016: A STUDY ON PHILADELPIA BALI AND BLUE PLATE BINTARO

  Pati Matu Zahrah , Tahasak Sahay , Andika Wijaya

  3987-3997

  2026-03-09

  Statistics: 136