LOCAL VS GLOBAL WOMEN’S REPRESENTATION IN NEWSPAPER ADVERTISING: A HISTORICAL STUDY OF LOCAL DAILY NEWSPAPERS (WASPADA, SINAR INDONESIA BARU AND ANALISA) IN MEDAN IN THE 1970s)
Main Article Content
This journal discusses the global discourse that appeared in local newspapers related to women’s representation. During the New Order era, especially since the 1970s, newspaper advertising experienced rapid growth. In the 1970s, there were three local daily newspapers in Medan; Waspada, Sinar Indonesia Baru, and Analisa. The three daily newspapers displayed various advertisements in their publications. Many advertisements use women to promote their products and services as a means of promotion. Women seemed to have their charm to attract market share. This study wants to explain how women’s representation in these local daily newspaper advertisements in Medan in the 1970s and how women became commodities in advertisements associated with global discourse, especially in terms of appearance. The authors applied the four stages of the historical method to conduct the research, namely heuristics, verification, interpretation, and historiography. The study results show that advertising producers often showcased pictures of beautiful and sexy women and even displayed vulgar words to attract consumers who did not represent local female figures.
Afneta, Andrine Prima. (2015). Komodifikasi Kebertubuhan Perempuan dalam Wacana Erotika dan Pornografi pada Tayangan Televisi. Journal of Indonesian Communication. Vol 4 No 2. pg. 127-139.
Amri, Ahmad Rizqon. (2019). Strategi Harian Waspada Dalam Meningkatkan Mutu Media Cetak Di Era Digitalisasi (Skripsi). University of Sumatera Utara Repository
Amstrong, Gary, Philip, Kotler. (2002). Dasar-dasar Pemasaran. Jilid 1, Alih Bahasa Alexander Sindoro dan Benyamin Molan. Jakarta: Prenhalindo Publisher.
Analisa Newspapers 1976-1979 edition.
Ardanareswari, Indira. (2007). Advertisement Film dan Perubahan Kehidupan Sosial-Ekonomi Perkotaan 1950-1996. History Gazette Journal. pg.39-49.
Basundoro, Purnawan. (2016). Pengantar Sejarah Kota. Yogyakarta: Ombak.
Batubarat, Taslim. (2020). Memutar Sejarah “Gambar Ideop” Masa Silam: Industri Perfilman dan Dampaknya di Medan pada Era Kolonial Belanda sampai Orde baru. Journal Warisan (Journal of History and Cultural Heritage). pg. 14-19.
Bimo, Aryo. (2011). Dampak Advertisement Terhadap Kelas Sosial Dalam Masyarakat. Journal of Humaniora Vol 2. No.1. pg. 326-334.
Erlita, Novi. (2016). Potret PerAdvertisementan Di Media Massa Indonesia. Journal of Economics and Social Sciences. Vol 5 No 2. pg. 199-210.
Erwantoro, Heru. (2014). Bioskop Keliling Peranannya Dalam Memasyarakatan Film Nasional Dari Masa Ke Masa. Journal of Patanjala. Vol.6 No.2. pg. 285-300.
Fazri., Anhar, Hartati, Dini. (2018). Media Massa Dan Representasi Perempuan Dalam Advertisement. Journal Ilmu Komunikasi. Vol 4 No 1. pg. 61-70.
Fernandez, PriMayro Wahyubinatara. (2011). Komodifikasi Perempuan Dalam Advertisement Televisi. Journal of Communication Studies. Vol 8 No 1. pg. 60-80.
Fitriana, Rizki. (2014). Perempuan dan Sensualitas: Bentuk Komodifikasi Tubuh Perempuan Melalui Body Images Yang Dikontruksikan Dalam Advertisement AXE. Journal of UNAIR. pg. 1-13.
Gottchalk, Louis. (1985). Mengerti Sejarah. Translated from Nugroho Notosusanto. Jakarta: UI Press.
Handoyo, Pambudi. (2019). Representasi Perempuan Dalam Media. Journal of Women and Children. pg.137-142.
Hermanu. (2006). Pikat Pameran Advertisement Cetak Generasi Ke II. Yogyakarta: Bentara Budaya.
Irawan, Rahmat Edi. (2014). Representasi Perempuan Dalam Industri Sinema. Journal of Humaniora. Vol 5 No 1. pg. 1-8.
Kasiyan. (2008). Manipulasi dan Dehuminasi Perempuan Dalam Advertisement. Yogyakarta: Ombak
Kuntowijoyo. (1994). Metodologi Sejarah. Yogyakarta: Tiara Wacana.
Mabruri, Anton. (2013). Manajemen Produksi Program Acara TV: Format Acara Non-Drama, News, dan Sport. Jakarta: PT Grasindo.
Mosco, Vincent. (1996). The Political Economy of Communication. London: Sage
Ningsih, Liga Astuti. (2020). Kesetaraan Gender: Studi Perbandingan Pemikiran Aminah
Parameswari, Puti, (2016). Membaca Makna di Balik Advertisement Produk Pencokelat Kulit Nivea: Representasi Kecantikan Perempuan di Jerman. Journal of ETISAL (Journal of Communication). Vol.1. No 1. pg. 1-22.
Pasaribu, Fenrico Anggi Anugerah. (2020). Perkembangan Harian Analisa 1973-1998 (Skripsi). Available on University of Sumatera Utara Repository.
Prihatiningsih, Tika., Mudrikah, Inneu Mutiara. (2020). Representasi Perempuan Dalam Advertisement (Studi Deskriptif Terhadap Tayangan Advertisement Di Televisi). Journal of Communication Studies. Vol 7 No 2. pg. 115-122.
Publications
Ramadhan, Ilham Rohman. (2015). Perkembangan Advertisement Media Cetak Dan Pengaruhnya Terhadap Modernisasi Di Jawa. (Thesis). State University of Yogyakarta Repository.
Riyanto, Vedjo. (2000). Advertisement Surat Kabar dan Perubahan Masyarakat di Jawa Masa Kolonial (1870-1915). Yogyakarta: Tarawang Press
Shimp, Terence. A. (2003). PerAdvertisementan Promosi. Jakarta: Erlangga.
Sinar Indonesia Baru Newspaper 1971-1979 edition.
Sinar, Tengku Luckman. (1991). Sejarah Medan Tempo Doeloe. Medan: Lembaga Penelitian Budaya Melayu Medan.
Siswati, Endah. (2014). Representasi Domestifikasi Perempuan Dalam Advertisement. Journal of Communication Studies. Vol. 11. No 2. pg. 179-194.
Subakti, Baty. (2007). Reka Reklame: Sejarah PerAdvertisementan Indonesia 1744-1984. Yogyakarta: Galang Press
Subandi, Idy. (2007). Budaya Populer Sebagai Komunikasi. Jalasutra: Yogyakarta.
Wadud dan Fatimah Memissi (Skripsi). Available on State Islamic University of Sultan Syarif Kasim Riau Repository
Waspada Newspaper 1975-1979 edition.
Wertheim, W.F, 1999. Masyarakat Indonesia Dalam Transisi Studi Perubahan Sosial. Yogyakarta: Tiara Wacana.
Nur Ilham, R. ., Arliansyah, A., Juanda, R., Multazam, M. ., & Saifanur, A. . (2021). RELATHIONSIP BETWEEN MONEY VELOCITY AND INFLATION TO INCREASING STOCK INVESTMENT RETURN: EFFECTIVE STRATEGIC BY JAKARTA AUTOMATED TRADING SYSTEM NEXT GENERATION (JATS-NG) PLATFORM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(1), 87–92. https://doi.org/10.54443/ijebas.v1i1.27
Yusuf Iis, E., Wahyuddin, W., Thoyib, A., Nur Ilham, R., & Sinta, I. (2022). THE EFFECT OF CAREER DEVELOPMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS INTERVENING VARIABLE AT THE OFFICE OF AGRICULTURE AND LIVESTOCK IN ACEH. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(2), 227–236. https://doi.org/10.54443/ijebas.v2i2.191
Geovani, I. ., Nurkhotijah, S. ., Kurniawan, H. ., Milanie, F., & Nur Ilham, R. . (2021). JURIDICAL ANALYSIS OF VICTIMS OF THE ECONOMIC EXPLOITATION OF CHILDREN UNDER THE AGE TO REALIZE LEGAL PROTECTION FROM HUMAN RIGHTS ASPECTS: RESEARCH STUDY AT THE OFFICE OF SOCIAL AND COMMUNITY EMPOWERMENT IN BATAM CITY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(1), 45–52. https://doi.org/10.54443/ijerlas.v1i1.10
Bustani, B., Khaddafi, M. ., & Nur Ilham, R. (2022). REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(3), 459–468. https://doi.org/10.54443/ijerlas.v2i3.277
Nur Ilham, R., Heikal, M. ., Khaddafi, M. ., F, F., Ichsan, I., F, F., Abbas, D. ., Fauzul Hakim Hasibuan, A. ., Munandar, M., & Chalirafi, C. (2021). Survey of Leading Commodities Of Aceh Province As Academic Effort To Join And Build The Country. IRPITAGE JOURNAL, 1(1), 13–18. https://doi.org/10.54443/irpitage.v1i1.19
Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312
Falahuddin, F., Fuadi, . F., Munandar, M., Juanda, R. ., & Nur Ilham, R. . (2022). INCREASING BUSINESS SUPPORTING CAPACITY IN MSMES BUSINESS GROUP TEMPE BUNGONG NANGGROE KERUPUK IN SYAMTALIRA ARON DISTRICT, UTARA ACEH REGENCY. IRPITAGE JOURNAL, 2(2), 65–68. https://doi.org/10.54443/irpitage.v2i2.313
Majied Sumatrani Saragih, M. ., Hikmah Saragih, U. ., & Nur Ilham, R. . (2021). RELATIONSHIP BETWEEN MOTIVATION AND EXTRINSIC MOTIVATION TO ICREASING ENTREPRENEURSHIP IMPLEMENTATION FROM SPP AL-FALAH GROUP AT BLOK 10 VILLAGE DOLOK MASIHUL. MORFAI JOURNAL, 1(1), 1–12. https://doi.org/10.54443/morfai.v1i1.11
Sandi, H. ., Afni Yunita, N. ., Heikal, M. ., Nur Ilham, R. ., & Sinta, I. . (2021). RELATIONSHIP BETWEEN BUDGET PARTICIPATION, JOB CHARACTERISTICS, EMOTIONAL INTELLIGENCE AND WORK MOTIVATION AS MEDIATOR VARIABLES TO STRENGTHENING USER POWER PERFORMANCE: AN EMPERICAL EVIDENCE FROM INDONESIA GOVERNMENT. MORFAI JOURNAL, 1(1), 36–48. https://doi.org/10.54443/morfai.v1i1.14
Sinurat, M. ., Heikal, M. ., Simanjuntak, A. ., Siahaan, R. ., & Nur Ilham, R. . (2021). PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET: Case Study on Customers of the Tebing Tinggi Black Market Online Store. MORFAI JOURNAL, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12
Ilham, Rico Nur. et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Management.Volume 8 No.6 December 2019.
Ilham, Rico Nur. et all (2019).. Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Management.Volume 8 No.5 August 2019.
Lasta Irawan, A. ., Briggs, D. ., Muhammad Azami, T. ., & Nurfaliza, N. (2021). THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia). International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(1), 11–20. https://doi.org/10.54443/ijset.v1i1.2
Rahmaniar, R., Subhan, S., Saharuddin, S., Nur Ilham, R. ., & Anwar, K. . (2022). THE INFLUENCE OF ENTREPRENEURSHIP ASPECTS ON THE SUCCESS OF THE CHIPS INDUSTRY IN MATANG GLUMPANG DUA AND PANTON PUMP. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(7), 337–348. https://doi.org/10.54443/ijset.v1i7.36
likdanawati, likdanawati, Yanita, Y., Hamdiah, H., Nur Ilham, R., & Sinta, I. (2022). EFFECT OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE OF PT. ACEH DISTRIBUS INDO RAYA. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 377–382. https://doi.org/10.54443/ijset.v1i8.41
Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410
Rico Nur Ilham, Irada Sinta, & Mangasi Sinurat. (2022). THE EFFECT OF TECHNICAL ANALYSIS ON CRYPTOCURRENCY INVESTMENT RETURNS WITH THE 5 (FIVE) HIGHEST MARKET CAPITALIZATIONS IN INDONESIA. Jurnal Ekonomi, 11(02), 1022–1035. Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/481
Nur ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312
Wayan Mertha, I. ., & Mahfud, M. (2022). HISTORY LEARNING BASED ON WORDWALL APPLICATIONS TO IMPROVE STUDENT LEARNING RESULTS CLASS X IPS IN MA AS’ADIYAH KETAPANG. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(5), 507–612. https://doi.org/10.54443/ijerlas.v2i5.369
Mahfud, M., Yudiana, I. K., & Sariyanto, S. (2022). HISTORY OF BANYUWANGI KALIKLATAK PLANTATION AND ITS IMPACT ON SURROUNDING COMMUNITIES. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(1), 91–104. https://doi.org/10.54443/ijerlas.v3i1.492
Mahfud et all (2021). PEMANFAATAN TRADISI RESIK LAWON SUKU USING SEBAGAI SUMBER BELAJAR SEJARAH LOKAL PADA SMA DI BANYUWANGI. Media Bina Ilmiah Vol.16 No.3 Oktober 2021. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/1294/pdf
Sinta, I., Nur Ilham, R. ., Authar ND, M. ., M. Subhan, & Amru Usman. (2022). UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE. IRPITAGE JOURNAL, 2(3), 103–108. https://doi.org/10.54443/irpitage.v2i3.467
Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410
Mahfud et all (2020). Developing a Problem-Based Learning Model through E-Learning for Historical Subjects to Enhance Students Learning Outcomes at SMA Negeri 1 Rogojampi. IOP Conf. Series: Earth and Environmental Science 485 (2020) 012014 doi:10.1088/1755-1315/485/1/012014