THE INFLUENCE OF BRAND PASSION, BRAND TRUST AND BRAND IMAGE ON BRAND EVANGELISM IN PRODUCTS IPHONE IN LHOKSEUMAWE CITY
Main Article Content
Adnan
Rusydi
Zamzami
This study aims to analyze the effect of Brand Passion, Brand Trust and Brand Image on Brand Evangelism on Iphone Products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents who were selected using the Slovin formula. The data analysis method used is the multiple linear regression method with the help of SPSS. The results showed that brand passion had a negative and insignificant effect on brand evangelism of iPhone product users in Lhokseumawe City, brand trust had a positive and significant effect on brand evangelism of iPhone product users in Lhokseumawe City, brand image had a negative and insignificant effect on brand evangelism of iPhone product users. in Lhokseumawe City, and the test results simultaneously show that the variables of brand passion, brand image and brand trust have a negative and insignificant effect on brand evangelism of iPhone product users in Lhokseumawe City.
Abdullah, Alhaddad. 2015. Perceived Quality, Brand Image, and Brand Trust as Determinants of Brand Loyalty. Journal of Research in Business and Management, Vol.3 No.4.,Page 01-08.
Albert,Nancy Metal.(2013) Nurses’ Uniform Color and Feelings/Emotions in School-Aged Children Receiving Health Care. Journal of Pediatric Nursing 28,141-149. Published on Elsevier. http://dx.doi.org/10. 1016/j.pedn.2012.03.032.
Assauri, Sofjan. 2013. Manajemen Pemasaran. Jakarta : Rajawali Pers.
Barnes, J. G. (2003). Secret of Customer Relationship Management (Rahasia Manajemen Hubungan Pelanggan). (Andi).
Bauer, H., Heinrich, D., & Martin, I. (2007). How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion. Proceedings of the Australian & New Zealand Marketing Academy Conference, 1986, 2189–2198.
Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5), 371–383.
Chinomona, R., and Dubihlela, D. (2014). Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa. Mediterranean Journal of Social Sciences, 5 (9): 23-32.
Cummiskey. (2013). There’s an App for That Smartphone Use in Health and Physical Education. Journal of Physical Education, Recreation & Dance.
Darmoyo, Syarief. (2016) "Brand Image sebagai Variabel Pemoderasi Pengaruh Relationship Marketing terhadap Loyalitas Konsumen Garuda Indonesia." Bina Ekonomi 20.2 99-114.
Delgado‐Ballester, E., & Luis Munuera‐Alemán, J. (2001). Brand trust in the context of consumer loyalty. https://doi.org/European Journal of Marketing, 35(11/12), (2003).
Detha Misgi Pratiwi. (2015). The Influence Of Brand Image, Brand Trust And Customer Satisfaction On Brand Loyalty (Case Of Samsung Smartphone. Jurnal Berkala Ilmiah Efisiensi Volume 15 No. 05 Tahun 2015.
De Matos, C. A., & & Rossi, C. A. V. (2008). Word-of-Mouth communications in marketing: a meta-analytic review of the antecedents and moderators. Journal of the Academy of Marketing Science, 36, 578–596. Doss S.K. (2014). Spreading the Good Word’: Toward an Understanding of Brand Evangelism. Journal of Management and Marketing Research, 14, 1–16.
Dr. I Gusti Bagus Rai Utama, M. (2017). Pemasaran Pariwisata. Penerbit Andi. http://andipublisher.com/produk-0217006278-pemasaran-pariwisata.html
Faturrahman, F. A. (2018). Analisis Pengaruh Kepercayaan Merek Terhadap Brand Evangelism Dengan Identifikasi Merek Dan Brand Passion Sebagai Variabel Mediasi. In New England Journal of Medicine (Vol. 372, Issue 2).
Fauzan A. (2012). Analisis Pengaruh Kepercayaan Merek Terhadap Brand Evangelism Dengan Identifikasi Merek Dan Brand Passion Sebagai Variabel Mediasi. Skripsi. Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Yogyakarta.
Indra K. (2016). Pengaruh Brand Image Terhadap Loyalitas Yang Dimediasi Brand Trust Pada Pengguna Smartphone. AKADEMIKA; Vol. 14. No.2 Agustus 2016.
Keller, K. L. (2003). Strategic brand management: building
measuring and managing brand equity, pearson education international. In Prentice Hall: New Jersey.
Marheni Eka Saputri, & Tutut Ratna Pranata. (2013). Pengaruh Brand Image Terhadap Kesetiaan Pengguna Smartphone Iphone.
Millward, Steven. (2014). “Statistik Pengguna Internet di Dunia dan Indonesia (Slideshow)” (http://id.techinasia.com/laporan-30-juta-pengguna-internet-didunia-dan-indonesia-slideshow/). Diakses pada hari Rabu tanggal 27 Desember 2014 pukul 12:35 WIB.
Fatikhyaid. (2019). Pengaruh Brand Image, Brand Awareness dan Brand Trust Terhadap Brand Loyalty Pengguna Smartphone Merek Samsung (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma). e – Jurnal Riset Manajemen Prodi Manajemen Fakultas Ekonomi Unisma.
Putra, Alfian Surya.(2018) "Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) terhadap Loyalitas Konsumen (Studi pada Konsumen Smartphone Lenovo di DIY)." Jurnal Manajemen Bisnis Indonesia (JMBI) 7.3 252-260.
Ratri, Lutiary Eka. 2007. Strategi Memenangkan Persaingan Pasar. Jakarta: Salemba Empat.
Rizan, M., B. Saidani, dan Y. Sari. (2012). Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty Teh Botol Sosro. Jurnal Riset Manajemen Sains Indoneisa, Vol. 3, No. 1, pp. 1-17.
Samuel, H., & Foedjiawati. (2005). Pengaruh Kepuasan Konsumen Terhadap Kesetian Merek (Studi Kasus Restoran The Prime Steak & Ribs Surabaya). Jurnal Manajemen Dan Kewirausahaan (Journal of Management and Entrepreneurship), 7(1), 74–82.
Saputra, S., Hidayat, K., & Sunarti, S. (2017). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 50(6), 85–95.
Sudaryono. (2016). Manajemen Pemasaran Teori Dan Implementasi. Yogyakarta: ANDI
Suliyanto, W. B. A., & Rahab. (2019). Pengaruh Pengalaman Merek Terhadap Kesetiaan Merek Didimensikan Oleh Kencintaan Merek, Kepercayaan Merek, dan Keterkaitan Merek. Jurnal Ekonomi, Bisnis, Dan Akuntansi (JEBA) Volume 21 Nomor 03 Tahun 2019, 21(3), 1–20.
Suparyanto & Rosad. (2015). Manajemen Pemasaran, In Media, Yogyakarta.
Suharsimi. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipata
Swastha DH., Irawan. (2012). Manajemen Pemasaran Modern Edisi ke-2. Yogyakarta: Liberty Offset.
Stanton, William J. 2012. Prinsip pemasaran, alih bahasa : Yohanes Lamarto Penerbit Erlangga, Jakarta.
Quratul-Ain. (2011). Impact of Employees Motivation on Organizational Effectiveness. Business Management and Strategy 3 (1): 36– 45. https://doi.org/10.5296/bms.v3i1.904.
Widarjono. (2007). Ekonometrika: Teori dan Aplikasi untuk Ekonomi dan Bisnis, Edisi Kedua. Ekonisia FE Universitas Islam Indonesia.
Wijaya, T. (2013). Metode Penelitian Ekonomi dan Bisnis Teori dan Praktik. Graha Ilmu (1st ed.) : Graha Ilmu. Prosiding Seminar Nasional Pendidikan “Inovasi Pembelajaran Untuk Pendidikan Berkemajuan”.
Yusmi. (2015). Pentingnya Pendampingan Dialogis Orangtua Dalam Penggunaan Gadget Pada Anak Usia Dini.
