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• THE INFLUENCE OF GAMIFICATION AND LIVE STREAMING SHOPPING ON PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE INTENTION AS AN INTERVENING VARIABLE ON THE SHOPEE MARKETPLACE IN MEDAN CITY

  Hanastasia Debora Sari Siahaan , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2140-2143

  2024-11-30

  Statistics: 69

• ANALYSIS OF THE EFFECT OF SOCIAL MEDIA AND EXPERIENTIAL MARKETING ON CONSUMER PURCHASE DECISIONS OF RAINBOW RICE MEDAN

  Asri Sylvia Sari , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring

  233-238

  2022-03-30

  Statistics: 328

• THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY

  Suramli , St Nurhasanah , Sarwo Eddy Wibowo , Usratul Maqfira

  276-283

  2025-12-24

  Statistics: 158

• PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER

  Al Hilal Akbar Ferdynanda , Endang Sulistya Rini , Syahyunan

  386-396

  2026-01-18

  Statistics: 139

• THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY

  Havisfal Alviansyah , Sudarmiatin , Wening Patmi Rahayu

  1129-1138

  2024-07-30

  Statistics: 107

• THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE

  Dede Suleman , Dedi Suharyadi , Rini Martiwi , Nyoman Suardhita , Enggar Widianingrum , Eulin Karlina

  969-976

  2023-05-06

  Statistics: 497

• HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS

  Ety Nurhayaty , Dede Suleman , Mohamad Trio Febriyantoro , Ida Zuniarti , Sri Rusiyati , Sofyan Marwansyah , Aprilia Puspasari , Lukman Hakim

  964-968

  2023-05-06

  Statistics: 434