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• MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR

  Ikramuddin , Faisal Matriadi , Em. Yusuf Iis , Mariyudi

  181-190

  2021-11-22

  Statistics: 2034

• STRATEGY OF SMEs IN FACING MARKET NEEDS IN THE COVID-19 PANDEMIC ERA CULINARY SMEs IN MAKASSAR CITY

  Dwi Anugerah Lestari Musa , Thamrin Tahir , Basri Bado

  2023-2039

  2023-08-30

  Statistics: 239

• THE EFFECT OF USING DIGITAL MARKETING ON INCREASING BUSINESS PERFORMANCE MSMES IN JAMBI CITY

  Ifwan Adinata , Meilita Tryana Sembiring , Sugiharto Pujangkoro

  798-804

  2024-05-26

  Statistics: 100

• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG

  Yudha Yustiasa , Endang Sulistya Rini , Evawany Yunita Aritonang

  1058-1065

  2025-05-20

  Statistics: 54

• THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE

  Rodi Syafrizal

  533-540

  2022-07-31

  Statistics: 249

• DIGITAL BUSINESS TRANSFORMATION IN MODEST FASHION: A CASE STUDY OF ASH SCARF

  Zenitha Kurnia Putri , Rita Anggraini Rahayu , Budi Eko Soetjipto

  1140-1143

  2025-05-27

  Statistics: 26

• MARKETING MODEL OF ROYAL DUTCH AIRLINES: TECHNICAL AND CONCEPTUAL SUSTAINABILITY

  Daniel Susilo , Carlo Magno T. Mendoza

  1077-1086

  2023-05-18

  Statistics: 281

• STRATEGIC COMMUNICATION FOR CULTURAL IMAGE BUILDING THROUGH INSTAGRAM: A CASE STUDY OF @SANGGAR_SENISETIYANEGARA AND THE CIREBON MASK DANCE

  Umi Umayah , Melani Rosmayanti Fazrin , Farida Nurfalah

  4287-4296

  2025-10-17

  Statistics: 82

• IPHONE USERS' PERCEPTION OF BRAND IMAGE, INNOVATION, AND PRODUCT QUALITY IN BUILDING LOYALTY AMONG MALIKUSSALEH UNIVERSITY STUDENTS

  Rauzi Ramazalena , Depita Kardiati

  1354-1357

  2025-07-22

  Statistics: 56